• Social media design - Development of layouts, creatives, and templates for social media • Commercial campaigns - Creation of campaign visual identities, including ads, landing pages, and supporting materials • Visual identity - Creation and extension of visual identities for projects, campaigns, and events • Print materials - Development of flyers, business cards, banners, and other offline materials as needed

• 3D modeling and CAD design using SolidWorks • Creation and refinement of technical drawings for engineering and manufacturing • Structural and packaging design, including thermoforming packaging • Prototype development and design documentation • Integration of designs with manufacturing requirements and standards • Support product design processes ensuring accuracy, consistency, and timely delivery

• Lead research that supports our strategic vision across complex workflows and enterprise journeys. • Manage and mentor a team of design researchers, fostering excellence in research craft, strategic thinking, and cross-functional collaboration. • Develop and drive a shared research roadmap aligned with business priorities, ensuring high-quality execution across generative and evaluative studies. • Facilitate strategic conversations with senior stakeholders, translating research into actionable insights and durable decisions. • Elevate the team’s storytelling and influence by crafting compelling narratives that shape product direction and business strategy. • Design and lead mixed-methods research studies including live studies, unmoderated studies, field studies, participatory design, heuristic evaluations, and remote usability testing. • Guide your team in synthesizing insights and aligning research outcomes with business and design strategy. • Partner with internal and external teams to integrate research with analytics, market data, and operational metrics. • Represent the voice of our customers in strategic planning and product development. • Contribute to the evolution of research workflows, governance, and standards across the organization. • Communicate findings through high-impact presentations and visual storytelling.

• Designing and optimizing landing pages, offer pages, and funnel-specific product pages • Translating ad hooks and offer strategy into conversion-focused page experiences • Improving what users land on after the click, whether that is a custom landing page, PDP variant, or other post-click experience • Supporting page testing, iteration, and optimization based on performance • Identifying where the current post-click experience is creating friction or hurting conversion • Helping define how landing pages should be requested, built, and improved within Lucyd • Using AI tools to speed up production and increase design leverage • Partnering closely with Growth Strategists, Advertising, and Post-Click teams