Lucyd

• Developing responsive email templates, managing email automations, and implementing advanced segmentation strategies. • Monitor, analyze, and report on email campaign performance using key email KPIs and industry trends. • Apply best practices in email marketing for DTC brands to drive performance and engagement.

• Create seamless user experiences across eCommerce websites and landing pages, encompassing everything from initial concept sitemaps to high-fidelity mockups. • Collaborate closely with project managers, developers, and other stakeholders to identify design problems and deliver strategic, user-centered solutions that enhance user engagement and satisfaction. • Continuously iterate on design projects based on user feedback and testing, ensuring optimal usability and adherence to the latest best practices in UX/UI design.

• Study design briefs, brand guidelines, and determine requirements • Conceptualize visuals based on requirements • Prepare rough drafts and present ideas • Develop illustrations and motion graphics to be used in advertisements • Work with copywriters and creative director to produce final design • Maintain a consistent volume of designs for the Advertising team to use across various channels

• Strategize, execute, and manage a variety of clients’ Facebook/Instagram (and other channels) advertising campaigns, from strategy visualization to ad creative development to data analysis and optimization. • Continuously measure and optimize campaign performance while also establishing benchmarks, discovering unique opportunities for growth, and making recommendations to the client that will improve overall performance quickly. • Do “whatever it takes” to get client results above 2x ROAS consistently across all advertising channels. • Split-test creative, targeting, landing pages, and general advertising strategies while optimizing for growth of spend, ROAS, AOV, CAC, and retention. • Prepare reports and present results to clients and management, both via real-time data dashboards and during our bi-weekly client meetings.

• Designing and optimizing landing pages, offer pages, and funnel-specific product pages • Translating ad hooks and offer strategy into conversion-focused page experiences • Improving what users land on after the click, whether that is a custom landing page, PDP variant, or other post-click experience • Supporting page testing, iteration, and optimization based on performance • Identifying where the current post-click experience is creating friction or hurting conversion • Helping define how landing pages should be requested, built, and improved within Lucyd • Using AI tools to speed up production and increase design leverage • Partnering closely with Growth Strategists, Advertising, and Post-Click teams

• Lay the groundwork for a successful email marketing launch, including refining services and systems, and establishing scalable tools for efficient processes. • Assess the current state of email marketing across client accounts, proposing improvement strategies and implementation roadmaps. • Partner with operations to identify and recruit key team members, planning for healthy growth. • Successfully onboard existing advertising clients into our email service, implementing strategies to boost engagement and repeat business. • Identify and seize opportunities for additional services, continuously refining tools and processes based on feedback and latest industry practices. • Deliver tangible growth in key metrics for clients enrolled in email services, such as client engagement, open rates, CTR, and overall ROI for email campaigns. • Forge strong, service-oriented client relationships, marked by clear communication and deep understanding of client needs. • Collaborate with other departments to align strategies and goals. • Partner with operations to begin implementing a long-term vision for the email department. • Be a recognized leader within the department, known for significant growth in key metrics and overall departmental success. • Lead initiatives that result in the expansion of the department’s capabilities, services, or client base. • Contribute significantly to the team’s success through mentorship, knowledge sharing, and collaboration.

• Lead the strategy, design, and optimization of landing pages for paid social campaigns, from wireframes to copy and creative direction. • Evaluate and improve the full DTC funnel, including PDPs, add-to-cart flows, and checkout experiences, identifying key drop-offs and opportunities to improve conversion. • Use data to test, learn, and iterate. Continuously run A/B tests, monitor metrics, and share learnings that guide both creative and media teams. • Work closely with designers, developers, and growth strategists to ensure the post-click experience aligns with campaign goals and brand identity.