• Own the full Shopify theme codebase including Liquid templates, CSS and SCSS, and vanilla JavaScript or lightweight frameworks • Build and iterate on PDPs, collection pages, landing pages, the blog, and informational pages including FAQ, About, and Science • Create custom theme sections and blocks so non-technical team members can manage content via the Shopify editor • Implement responsive, mobile-first designs that render well across devices and browsers • Manage product pages with multiple SKUs and variants, subscription and one-time purchase toggles, and dynamic bundles • Build embedded mini-apps and interactive tools such as calculator widgets, quizzes, and product recommendation experiences that drive conversion • Implement dynamic product bundles, quantity selectors, and cart upsell experiences • Integrate third-party scripts and embeds including Klaviyo, Okendo, Instafeed, and TripleWhale cleanly without performance degradation • Manage and configure the full Shopify app stack including Klaviyo, Okendo, Upcart, Aspire, TripleWhale, Avalara, Flow, Replo, VerifyPass, Instafeed, accessiBe, and others • Evaluate new apps and recommend swaps when better alternatives exist — you are expected to have opinions here • Maintain Lighthouse performance scores and optimize images, lazy loading, critical CSS, and third-party script loading • Implement structured data using JSON-LD, semantic HTML, meta tags, and technical SEO best practices • Ensure WCAG 2.1 AA compliance is built natively into the storefront, not just patched with third-party tools • Translate Figma mockups into production Liquid and HTML and CSS while filling in design gaps when full specs are not provided • Use Figma and Adobe Creative Suite directly to make on-brand design decisions for components, spacing, typography, and micro-interactions without waiting for explicit direction • Maintain a consistent visual system across the site as new pages and features are added

• Lead delivery governance across all commerce implementations • Conduct weekly portfolio health reviews across active engagements • Monitor delivery risk, schedule performance, and scope management • Ensure delivery standards and project governance frameworks are followed • Serve as the primary escalation point for delivery issues • Support Project Managers in resolving complex client situations • Intervene in projects when delivery risk increases • Coordinate cross-functional resolution of project challenges • Define and maintain delivery best practices for commerce projects • Establish governance frameworks for scope control and change management • Standardize delivery methodologies across platforms • Improve consistency of delivery processes • Partner with the Chief / Lead Architect to ensure technical feasibility • Align delivery plans with architectural decisions • Monitor integration and platform complexity risks • Ensure architectural assumptions remain deliverable during execution • Participate in estimate validation for complex engagements • Identify delivery risks during presales • Ensure proposed solutions can be executed successfully • Support scope definition during proposal development • Monitor project margins and delivery performance • Identify projects trending toward risk or margin erosion • Work with PMs to correct delivery issues early • Maintain visibility into overall portfolio health

• Architect, write, test, and deploy robust, scalable, and secure frontend code using React, HTML5, CSS3/SCSS, and modern JavaScript (ES6+), ensuring all applications undergo thorough testing and debugging before production release • Maintain and enhance frontend code across both legacy enterprise infrastructure and modern headless/Shopify environments • Build and maintain a library of reusable frontend components to accelerate feature development and ensure consistency across platforms • Architect frontend integrations with enterprise backend services and third-party APIs • Optimise web platforms for maximum speed, scalability, and strong Core Web Vitals, recognising the direct impact of performance on user engagement and conversion • Implement mobile-first, responsive, cross-browser compatible interfaces aligned with modern web standards • Ensure all applications comply with Web Content Accessibility Guidelines (WCAG) • Develop highly intuitive interfaces supporting digital tools such as: Online appointment booking systems, CAD brochure viewers, Trade-focused calculators (e.g. Boiler Pack Builder, Spares Finder) • Drive the technical execution of the bathrooms.com migration to Shopify, including custom theme development using Liquid templating and API integrations • Develop scalable Shopify frontend solutions that integrate seamlessly with enterprise backend systems • Identify technical debt within legacy systems and propose modernisation improvements • Act as the primary technical owner of Google Tag Manager and the site data layer • Ensure critical lead-generation and appointment-booking forms operate effectively and capture data in a compliant manner • Work closely with Product Owners to understand business requirements, refine the backlog, and estimate technical effort within an Agile/Scrum framework • Collaborate with backend developers to ensure efficient API integration and data models • Partner with UX/UI designers to translate Figma designs into pixel-perfect web experiences • Work with SEO stakeholders to implement technical improvements that drive organic search performance

• Write high-converting prelanders designed to warm top-of-funnel traffic • Build long-form presale pages that address objections and drive belief shifts • Develop advertorials, comparison pages, authority pages, and educational funnels • Create structured narrative flows aligned with creative angles and media buying strategy • Align messaging across funnel stages (TOF / MOF / BOF) • Translate customer awareness levels into targeted copy structures • Use GA4 insights, CRO data, and performance metrics to refine messaging • Improve key metrics such as bounce rate, scroll depth, and CVR • Develop multiple copy angles based on creative briefs • Continuously iterate based on A/B testing results • Optimize hooks, headlines, CTA placement, and content flow • Partner with CRO teams to improve page structure and performance • Execute based on direction from Creative Director and Head of Ecom • Align messaging with brand positioning and growth strategy • Translate performance data into actionable copy improvements • Contribute to quarterly creative and funnel strategy planning