Paid Search Manager

Performance MarketingPerformance MarketingOtherRemoteLeadTeam 1,001-5,000H1B No SponsorCompany SiteLinkedIn

Location

United States + 1 moreAll locations: United States | Canada

Posted

82 days ago

Salary

0

Seniority

Lead

Job Description

Paid Search Manager

CSC Generation

At Backcountry, our mission is to connect people to their passions. Our family of brands aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, At Backcountry, our mission is to connect people to their passions. Our family of brands aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content. The Role: Backcountry is seeking a Paid Search Manager to own the strategy, execution, optimization, and reporting of paid search channels across our multi-brand portfolio. This person will own the strategy, optimization, and reporting of our paid search programs to maximize profitable revenue at or above target ROAS thresholds. You will focus on disciplined testing, smart automation, and granular optimization to ensure every dollar of spend drives incremental, measurable value. This is a highly collaborative execution role with significant impact on revenue, profitability, and new customer acquisition efficiency. This position will report into the Sr. Director Performance Marketing What you get to do every day: - Own and manage all Google Ads and Microsoft Ads programs (Search, Performance Max, Shopping) - Lead keyword and query strategy, audience segmentation, bidding strategies, and negative structures to maintain clean, performant accounts. - Manage and optimize monthly budgets, identifying opportunities to reallocate spend - Drive continuous testing and optimization to hit or exceed ROAS, CAC, and LTV targets while protecting margin and prioritizing incrementality. - Build and maintain dashboards, pacing models, and reporting that track performance against KPIs, forecast outcomes, and guide budget allocation decisions. - Monitor competitive dynamics and market trends, leveraging third-party tools and auction insights to inform strategy and defend/expand share efficiently. - Stay ahead of platform changes, AI/automation advancements, and industry best practices in Google and Microsoft Ads, and proactively recommend tests rooted in incremental impact. - What you bring to the role: - 4+ years of experience in performance marketing, with deep expertise in paid search and Google Ads - Proven track record managing and scaling high-budget search programs (ideally seven-figure monthly spend) while improving ROAS and lowering CAC. - Advanced knowledge of Google Ads and Microsoft Ads, including campaign structure, bidding strategies (manual and automated), audience strategies, and attribution models. - Ability to leverage AI-driven tools and automation to streamline daily tasks and reporting, demonstrating an AI-forward mindset and eagerness to adopt new technologies that enhance efficiency - Strong analytical skills with the ability to interpret large datasets and translate them into clear strategic decisions; advanced proficiency in Excel/Sheets and experience with BI/reporting tools. - Demonstrated ability to build testing roadmaps, define hypotheses, and measure impact using clean, repeatable frameworks. - Excellent communication skills with the ability to clearly articulate performance insights, tradeoffs, and recommendations to both technical and non-technical stakeholders. Nice to Have: - Familiarity with experimentation frameworks, incrementality testing, and advanced attribution approaches (e.g., geo tests, holdouts, MMM inputs). - Understanding of landing page optimization and conversion rate optimization best practices, and how to partner with product and UX teams to improve on-site efficiency. - Experience collaborating with creative teams on ad concepts, messaging frameworks, and asset testing tailored to performance goals. - Interest in outdoor, ski, bike, or lifestyle categories is a plus (but not required). What’s in it for you? Joining Backcountry isn’t just about having a seat at the table—it’s about helping redesign the table entirely. You’ll be challenged, stretched, and supported as you grow faster than you thought possible. In addition to competitive compensation, we offer:  - Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.  - AI-First Skill Building: Get hands-on with the most advanced AI tools in the market. From automation to prompt engineering, you’ll build a modern tech stack that sets you apart in any industry.  - Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.  - Competitive benefits:  Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental policies, and employee discounts at our portfolio companies Our interview process: - 📞 Step 1: If you align with our vision and meet the qualifications, we’ll reach out to schedule a conversation and introduce Backcountry.  - 🧠 Step 2: You’ll complete a short AI or product-building challenge so we can understand how you approach problems and execution.  - 💬 Step 3: Participate in deep-dive interviews with Backcountry leadership focused on your experience, product mindset, and operational thinking.  - 📩 Step 4: Offer. We’ll move fast for the right candidate.  We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. For US-based candidates, this posting is intended for candidates that reside in the following states: AZ, DE, FL, GA, IN, LA, MI, MS, MO, NV, NC, OK, PA, TN, TX, UT, VA, WV, WI, and WY. Our preference is for candidates who reside near our hubs in Northwest Indiana, Austin, Texas, and Toronto, Ontario. Washington state applicants only: If you believe that this job posting does not comply with applicable Washington state law, please notify us by sending an email to WACandidates@cscshared.com. The CSC family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws. It is unlawful in Massachusetts to require or administer a lie-detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. The CSC family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please contact hrbenefits@cscshared.com.

Job Requirements

  • 4+ years of experience in performance marketing, with deep expertise in paid search and Google Ads.
  • Proven track record managing and scaling high-budget search programs (ideally seven-figure monthly spend) while improving ROAS and lowering CAC.
  • Advanced knowledge of Google Ads and Microsoft Ads, including campaign structure, bidding strategies (manual and automated), audience strategies, and attribution models.
  • Ability to leverage AI-driven tools and automation to streamline daily tasks and reporting, demonstrating an AI-forward mindset and eagerness to adopt new technologies that enhance efficiency.
  • Strong analytical skills with the ability to interpret large datasets and translate them into clear strategic decisions; advanced proficiency in Excel/Sheets and experience with BI/reporting tools.
  • Demonstrated ability to build testing roadmaps, define hypotheses, and measure impact using clean, repeatable frameworks.
  • Excellent communication skills with the ability to clearly articulate performance insights, tradeoffs, and recommendations to both technical and non-technical stakeholders.
  • Familiarity with experimentation frameworks, incrementality testing, and advanced attribution approaches (e.g., geo tests, holdouts, MMM inputs).
  • Understanding of landing page optimization and conversion rate optimization best practices, and how to partner with product and UX teams to improve on-site efficiency.
  • Experience collaborating with creative teams on ad concepts, messaging frameworks, and asset testing tailored to performance goals.
  • Interest in outdoor, ski, bike, or lifestyle categories is a plus (but not required).

Benefits

  • Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.
  • AI-First Skill Building: Get hands-on with the most advanced AI tools in the market. From automation to prompt engineering, you’ll build a modern tech stack that sets you apart in any industry.
  • Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.
  • Competitive benefits: Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental policies, and employee discounts at our portfolio companies.

Related Categories

Related Job Pages

More Performance Marketing Jobs

OtherRemoteTeam 51-200H1B No Sponsor

• You will fully own the native acquisition channel across our insurance marketplaces. • Responsibilities include: Scaling profitable traffic across native networks. • Managing publisher relationships and traffic sources. • Driving improvements in RPC, CPA, margin, and lead quality. • Identifying profitable creative angles and scaling winners. • Managing large-scale testing frameworks across headlines, images, advertorials, and landing pages. • Constant iteration across: Creative angles, Advertorial structures, Landing page frameworks, Audience targeting, Publisher performance, Bid strategy, Traffic segmentation. • Continuously analyze performance data to identify where margin is won or lost and implement improvements. • Leverage AI tools to accelerate performance analysis, generate creative testing frameworks, identify emerging patterns in campaign data, and build automation that increases operational leverage.

United States
$100K - $140K / year
Job Closed
GigaBrands logo

PPC Specialist

GigaBrands

We turn Clicks into Customers!

OtherRemoteTeam 1-10Since 2022H1B No Sponsor

Senior Amazon PPC / Advertising Specialist Location: Remote (Worldwide) Type: Full-Time | 40 hrs/week Experience: 3+ Years About GIGABRANDS: GIGABRAND is a growing digital marketing agency with over 400 employees and clients! We are engaging, rewarding, and innovative. Our company aims to grow sales while giving our clients the peace of mind that everything on Amazon is taken care of. Our company, GIGABRAND, has experienced phenomenal growth in the past three years and is quickly becoming a leader in the Amazon Agency field. As a truly full-service agency, we leverage decades of experience in our leadership team to create the best possible sales lift for our clients. Bullishly focused on our client’s bottom line, we press every advertising dollar to give the best possible return on investment for our customers. Successful candidates will have 1-2 years of experience in multiple facets of Amazon Advertising, which may include the creation of initial ad setups, product or category targeting, refining keywords, and optimizing campaigns for Sponsored Products, Sponsored Brands, and Display Ads. GIGABRANDS Core Values: - Be A Moral Human: Serve a higher purpose. - Improve 1% Daily: Strive for 1% better every day. - Extreme Ownership: Own your actions. - Solve Problems, Don’t Create Them: Every challenge has a solution! Don’t slow down the team by creating them. - Make an Impact: Focus on meaningful results. - Fail Fast & Fail Forward: Do not be afraid to fail, take that failure, and fail forward. Take each as a lesson.  About the Role We are looking for a results-driven Senior Amazon PPC / Advertising Specialist to lead paid advertising strategy across our client portfolio. This is a high-impact role for someone who goes beyond campaign management — you think strategically, own performance outcomes, and mentor junior team members. You will be responsible for building, scaling, and optimizing Amazon advertising campaigns that drive measurable growth for our clients. Responsibilities Campaign Strategy & Management - Lead end-to-end strategy and execution of Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns - Design campaign architecture across match types (broad, phrase, exact) and campaign types (auto vs. manual) - Oversee product targeting, category targeting, and audience-based campaigns - Manage large-scale ad accounts across multiple ASINs, product lines, and marketplaces (US, UK, EU, etc.) Keyword & ASIN Research - Conduct advanced keyword research using tools such as Helium 10, DataDive, Brand Analytics, and Search Term Reports - Identify high-value competitor ASINs and build data-driven product targeting strategies - Develop and maintain comprehensive negative keyword lists to reduce wasted spend Bid & Budget Optimization - Lead bid strategy across placements (top of search, product pages, rest of search) - Apply time-of-day, seasonal, and performance-based bid adjustments - Manage and pace daily and monthly budgets to maximize share of voice and ROI Performance Analysis & Reporting - Own key advertising metrics: ACoS, TACoS, ROAS, CTR, CVR, impressions, and new-to-brand sales - Pull, analyze, and act on Search Term Reports to continuously harvest converting keywords - Track organic vs. paid rank to measure the halo effect of ad spend on BSR - Deliver clear, insightful weekly and monthly performance reports to clients and stakeholders Account Structure & Portfolio Management - Build and maintain a clean, scalable account structure across portfolios with budget caps - Develop and enforce naming conventions and campaign organization standards - Manage advertising across multiple client accounts and marketplaces simultaneously Strategy & Growth - Identify and execute growth opportunities tied to new product launches, deal events (Prime Day, Black Friday, Cyber Monday), and seasonal trends - Develop full-funnel advertising strategies that align with client business goals - Collaborate cross-functionally with account managers, SEO, and creative teams Leadership & Mentorship - Provide guidance and training to junior PPC specialists - Contribute to the development of SOPs, best practices, and internal playbooks - Stay current with Amazon Advertising updates, policy changes, and industry trends

United States
Job Closed
CardFlight logo

Performance Marketing Lead

CardFlight

Building the future of payment technology. Our signature product, SwipeSimple, is used by 100,000+ small businesses.

OtherRemoteTeam 51-200H1B Sponsor

We are hiring a Performance Marketing Lead to own acquisition execution and measurement end to end. This role is responsible for generating profitable attention, traffic, and qualified leads through a mix of paid channels, performance partnerships (affiliates and referrals), and scalable distribution. You will run day-to-day campaign operations, leverage AI throughout your process, build repeatable growth experiments, and maintain rigorous attribution from click to CRM to revenue outcomes. This is a builder role, not just of channels and programs, but of how modern acquisition gets done. You'll bring tools, workflows, and a point of view we don't have today and raise the ceiling for what a lean team can produce. You must have proven you can take a channel or acquisition program from scratch and scale it. Success is measured in business results, not activity metrics. You will build and own: - A diversified acquisition engine that produces qualified leads consistently - Reliable attribution and reporting that ties spend to opportunity and revenue outcomes - An experimentation cadence that scales winners and kills underperformers quickly — with the discipline to do both fast - A performance partnership channel (affiliates, referrals) that becomes a meaningful source of pipeline - An AI-powered operating model that raises the team's ceiling. Your choice of tools, and you’ll build the workflows that generate results and show us what's possible What You'll Own: Paid Acquisition (60%) - You own paid acquisition from spend to revenue outcome. That means hitting payback period targets, improving unit economics over time, and making disciplined channel decisions based on what the data actually says - Daily optimization: bid strategies, audience refinement, creative testing, landing page variants - Weekly decision-making: scale, iterate, or kill based on actual CAC and conversion data - You manage the budget like it's your money because we track every dollar to closed revenue Performance Partnerships (20%) - Build and manage affiliate/referral programs that generate qualified merchant leads - Recruit partners, negotiate terms, create offers that convert - Own tracking infrastructure so we know exactly what drives what - Merchant comparison sites, industry aggregators, referral networks—if it performs, you scale it Growth Experiments (20%) - Find channels our competitors haven't discovered or exhausted yet - Test unconventional tactics: Reddit communities, vertical-specific forums, niche directories - Launch rapid experiments with clear hypotheses and kill criteria - Build and run agentic AI workflows that compress testing cycles — automated variant generation, performance reads, and iteration loops with minimal manual intervention What Success Looks Like: You achieve CAC/payback periods at target and keep it there or, better. You do that by staying close to the data, killing what isn't working without sentiment, and doubling down on what is. The budget here isn't fixed but grows as the unit economics justify. You run a constant testing loop. There's always an experiment running, always a hypothesis being validated or killed. You're not waiting for permission to try something new, and you're not holding on to campaigns out of inertia. You feed sales leads that are actually worth their time. You stay close to close rates and disqualification reasons, and you let that feedback reshape targeting, qualification filters, and channel mix. If sales are burning hours on bad leads, that's your problem to fix. Over time, you build a diversified acquisition engine, not one channel with everything riding on it. Paid search anchors it early, but affiliates, partnerships, and unconventional channels earn their place by performing, not by existing. The scoreboard is simple: merchants acquired, CAC by channel, lead-to-approval rate, and payback period. If those move in the right direction, you get more to work with. If they don't, we find out why and fix it fast. Who You Are: You will be measured on outcomes that matter: CAC by channel, monthly merchants acquired, lead-to-customer conversion rate, LTV:CAC ratio, and payback period. Not impressions. Not engagement. Not clicks. Revenue. Must Haves: - 3-5+ years running profitable paid acquisition in B2B SaaS, fintech, payments, or similarly competitive markets, experience with application or underwriting a plus - You've personally managed tens of thousands in monthly ad spend and can show the CAC, conversion rates, and ROAS you achieved - Built something from zero to scale, not just optimized existing programs - Deep ad platform fluency: campaign structure, bidding strategies, Quality Score optimization, audience layering - Attribution competence in a cookieless environment, first-party data strategy, server-side tracking, CRM integration, modeled and multi-touch attribution - Affiliate/partnership experience, you've recruited partners, structured offers, and tracked performance - Comfortable with constraints, you've made small budgets work, not just managed large ones as this is about efficiency first - Agentic workflows, you've built or orchestrated multi-step AI pipelines that run tests, read outputs, and iterate. Not prompting a chatbot for headlines; actually compressing work that used to take days into hours - Velocity, your testing throughput is demonstrably faster because of how you use AI tools, and you can prove it with results. You also know where AI breaks down and you validate before you act Don't Apply If: - You need a big team or agency to execute - You talk primarily about "brand building" or "awareness" - You've only worked with massive budgets at large companies, or work at a Fortune 500 company. Ever. - You can't explain attribution - You describe yourself as a "growth hacker" - You're uncomfortable with high accountability to revenue metrics - Your "AI fluency" means you use ChatGPT to write subject lines Why You'll Love Being A Part Of Our CardFlight Team: - US location-neutral work environment - Home-office equipment stipend - Flexible paid time off - Employee Engagement (Lunch & Learns, team building events) - Learning & Development culture - Comprehensive health benefits - Competitive compensation and company ownership/stock options - And more!! As part of providing a great new‑hire experience and setting you up for success, all new hires are required to attend an in‑person onboarding session on their first day of employment. During this session, you’ll meet with a member of our People Team to help guide your onboarding, connect with a few local employees, and get an introduction to our culture and processes. The company covers all costs for this onboarding, including reasonable travel expenses, meals, and hotel accommodations. You will be asked to arrive the day before your official first day (typically a Sunday), and hotel expenses will be covered through the night of your onboarding day. You can choose one of the following onboarding locations (unless special accommodations are required, which can be discussed if applicable): - Atlanta, GA - Lincoln or Omaha, NE - Nashville, TN - New York City, NY Who we are: Whether they’re building great payment software or collaborating with a client, every CardFlight employee is committed to empowering small businesses to accept electronic payments with ease. Our team works primarily remote in over 25 US states with the ability to work in any US state and is passionate about delivering easy to use software to help small businesses accept payments from their customers. Joining our team means that you will be part of a fast-moving company, work collaboratively with others, and have a direct impact on making payments simpler for small businesses. Our signature product, SwipeSimple, is used by 125,000+ small businesses across the country. SwipeSimple is a software solution that enables small businesses to accept payments seamlessly via phone, tablet or computer. SwipeSimple is sold through a partner network comprising financial institutions, merchant service providers, and independent sales organizations. The solution is also sold directly by CardFlight through SwipeSimple Connect. To Apply: Send us two things: - Your resume (keep it to one page) - A cover letter that includes one paid growth program you built, including how it started, how you grew it, and what it produced. Be specific about the numbers.

United States

About Huzzle At Huzzle, we connect exceptional talents with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team. Role Type: Full-time Engagement: Independent Contractor Job Summary We are searching for a Senior Media Buyer with 4+ years of hands-on experience managing and scaling paid advertising campaigns across multiple digital platforms. This role is ideal for a performance-driven marketer who understands full-funnel strategy, audience targeting, creative testing, budget scaling, and ROAS optimization. You will be responsible for managing significant monthly ad spend and driving measurable revenue growth. Key Responsibilities - Plan, launch, and scale paid advertising campaigns across Meta, Google, TikTok, LinkedIn, and other channels - Manage monthly ad budgets ($20k–$200k+ depending on client) - Optimize campaigns to improve ROAS, CPA, CPL, and CAC - Develop and execute A/B testing strategies for creatives, copy, and landing pages - Collaborate with creative teams on high-performing ad creatives - Monitor analytics dashboards and provide weekly performance reports - Conduct competitor research and audience analysis - Implement retargeting, lookalike, and funnel-based strategies - Track conversions using pixels, GA4, and CRM integrations - Identify scaling opportunities and new acquisition channels

United States