About This Opportunity We are genuinely excited to be leading this search. Our client is one of the most impressive digital marketing agencies we have had the pleasure of working with, a full-service shop dedicated exclusively to the legal industry. They are a Google Partner and HubSpot Gold Partner, which tells you they take performance seriously. This is a team that combines sharp strategy with real hands-on execution and delivers measurable results for growth-focused law firms across the country. The client will be revealed to qualified candidates at the appropriate stage. All applications and inquiries are handled by Culture On Camera. About the Role We are looking for a hands-on SEO Strategist to develop and execute organic and local search strategies for a portfolio of law firm clients. You are not just a strategist who hands work off. You own the execution from audit through reporting and are deeply invested in client outcomes. A core requirement for this role is deep expertise in Local SEO for businesses with physical locations. You need to understand what drives local rankings, how to diagnose performance issues, and how to measure local visibility at scale. What You Will Do - Develop and execute organic and local SEO strategies for a portfolio of law firm clients, aligned to real business growth goals - Conduct technical, content, and backlink audits using Screaming Frog, Ahrefs or SEMrush, Google Search Console, and Local Falcon - Build prioritized SEO roadmaps based on audit findings, performance data, and competitive analysis - Execute local SEO initiatives including Google Business Profile optimization, localized content improvements, local link acquisition, and reputation strategy - Analyze local ranking factors including proximity, SERP behavior, prominence, relevance, and trust signals - Partner with developers, designers, and content teams to implement technical and UX improvements - Support link building, outreach, and digital PR initiatives - Deliver clear, results-focused performance reporting and strategic recommendations to clients - Stay current on algorithm updates, local search changes, emerging tools, and AI-driven search developments - Contribute to internal documentation, workflow improvements, and knowledge sharing

Position Summary "We will chase perfection, and we will chase it relentlessly, knowing all the while we can never attain it. But along the way, we shall catch excellence.” — Vince Lombardi MyAdvice is hiring a Technical Search Team Lead to lead our technical SEO function. This is a hands-on leadership role for someone who is just as comfortable with technical SEO strategy as they are guiding a team, improving workflows, and leading client conversations. In this role, you will oversee technical search execution across a portfolio of clients, manage offshore team workflows, support client-facing strategy calls, and help keep work on track and up to standard. You will monitor the impact of technical efforts across client campaigns. You will pay close attention to how AI changes search and how we can change with it. You will also play a key role in helping the team test and adopt smarter ways of working with AI. You will be the subject matter expert on search optimization. The role reports to the Search Manager, who has oversight of the broader search strategy across technical SEO and content. Essential Responsibilities Technical SEO Strategy and Execution - Lead technical SEO work across a portfolio of client accounts. - Join client calls to discuss reporting, expected results, and technical strategy. - Manage technical SEO work for new and existing clients. - Oversee new client onboarding, including post-launch optimization, analytics setup, and tracking setup. - Monitor campaign performance, including traffic, rankings, leads, and conversions. - Track search algorithm changes, industry trends, and the impact of AI on search. - Help the team adopt better AI-supported workflows in technical SEO. Leadership and People Management - Assign work and set priorities for direct reports. - Hold regular one-on-one meetings with team members. - Give clear coaching, feedback, and performance support. - Review technical SEO work to make sure it is accurate and complete. - Spot workflow bottlenecks and improve how the team works. Onboard and train new SEO team members. - Build a team culture focused on learning, accountability, and practical AI use. Cross-Functional Collaboration - Partner with the Search Manager to guide SEO input on content briefs and content calendars. Provide SEO recommendations to help shape content priorities. - Help launch strong websites by sharing SEO requirements, technical input, and feedback through the Search Manager. - Contribute to shared materials and guidance that support client education across the organization. Required Skills & Experience - 5+ years of technical SEO experience, including strategy and hands-on implementation. - Experience leading or mentoring SEO team members. - Strong knowledge of technical SEO, including crawlability, indexation, site structure, schema, tracking, and site performance. - Experience managing technical SEO work across multiple client accounts. - Strong working knowledge of: - WordPress - Google Search Console - Google Analytics 4 - Google Tag Manager - Screaming Frog - Ahrefs, Semrush, Lumar, or comparable tools - PageSpeed Insights and Lighthouse - Working knowledge of HTML and CSS. - Familiarity with AI-driven search and practical AI use in SEO workflows. - Strong English communication skills, with the ability to explain technical recommendations clearly to clients and internal teams. Preferred Qualifications - Experience in an agency, multi-client, or multi-site environment. - Experience leading offshore or distributed teams. - Familiarity with structured data and schema implementation. - Experience using Zendesk or a similar ticketing system. - Google Analytics 4 or Google Search Console certifications. - Experience improving team workflows and adopting AI tools in SEO work. Position Details - Base Salary: $80k-$85k USD based on experience and qualifications - Position Type: Full-time, Salaried, Exempt - Schedule: Monday-Friday, typical business hours based on your time zone - For example: 7am-3pm, 8am-4pm or 9am-5pm plus 0-60 minutes for a lunch break per employee preference and manager’s approval - During training, you'll be required to match your manager's schedule after which you can adopt your preferred, approved schedule. - Work Locations: This position can be remote, hybrid or in-office depending on candidate preference and location. MyAdvice has an office in Lehi, Utah. - Travel: May require occasional local or national travel (less than 5% of the time). - Physical Requirements: Prolonged periods sitting at a desk and working on a computer (90% at desk, 10% of time walking); Ability to lift up to 30 lbs and use typical office equipment (computers, keyboards, printer, etc.). Benefits - Employer Contributed Plans: Medical, Vision, Life and AD+D Insurances - Voluntary Plans: Dental, Critical Illness, Accident and Pet Insurances - Unlimited Paid Time Off + 9 Paid Holidays - 8 Week Paid Maternity Leave - Remote-first Company, Flexible Schedules + Early Out Fridays! - 401(k) Plan with 50% Company Match (up to 6%) - Employee Assistance Program (free mental health services, financial/legal consultations and more!) - Education Reimbursement Program (up to $1,800 annually) and Executive Mentorship Program - Leadership Training Program: Learn the basics of how to lead a team! Available to all employees. - Ongoing Personalized Coaching and Career Development - Casual Dress (for non-client facing roles) and Fun Work Environment - Core Value "Pay It Forward" Initiative, Project Fantastic (client collab) and more! About MyAdvice "We will chase perfection, and we will chase it relentlessly, knowing all the while we can never attain it. But along the way, we shall catch excellence.” — Vince Lombardi At MyAdvice, we’re not just helping businesses grow — we’re building a smarter way to do it. Our AI-powered Success Center is a profitability engine that empowers service professionals to add revenue without adding cost. Through intelligent marketing, automation, and streamlined operations, we help our clients convert more opportunities, work more efficiently, and scale sustainably. With over 20 years of expertise and a culture built on grit, growth, and accountability, we’ve evolved from digital marketing roots into a true growth system company. Our platform replaces fragmented tools and disconnected efforts with a unified, data-driven engine — all designed to drive measurable ROI and long-term client success. We believe in building a company as dynamic and resilient as the clients we serve. That starts with people. We are deeply committed to inclusion and diversity. We know the most creative solutions come from different voices, perspectives, and lived experiences. Studies show some people may hesitate to apply unless they meet every qualification. If you bring grit, curiosity, and a commitment to learning — we want to hear from you. Skills can be taught. Mindset matters more. As a performance-driven organization experiencing rapid growth, we value transparency, teamwork, and relentless improvement. We champion career development, continuous learning, and work-life balance — all within a collaborative, energizing environment where your work makes a real impact. At MyAdvice, your ideas matter. Your growth matters. And your effort drives real outcomes for our clients and company alike.

• Planning, executing, and overseeing tailored SEO strategies for luxury hotel clients—from on-site and off-site optimizations to regular performance reviews and strategic adjustments aligned with business goals • Conducting comprehensive SEO audits (technical, content, link, local SEO) and identifying growth opportunities • Managing and optimizing website content in collaboration with copywriters, as well as planning and executing link-building strategies • Monitoring SEO performance through tools and data analysis to improve visibility for key terms • Communicating directly with clients—providing updates, presenting results, and supporting ongoing SEO initiatives • Coordinating with internal teams (Web Development, Support, Paid Campaigns, Sales) on SEO-related tasks and website migrations • Contributing to internal process improvements and exploring new digital marketing and AI-driven opportunities relevant to the hospitality industry

Role Description Siana Marketing is a rapidly growing digital marketing agency redefining growth for construction, architecture, design, and real estate firms in the AI era. We’re hiring an early team member who can own client relationships and the strategic decisions that drive results — with a real opportunity to grow with the company as we scale. - Client relationship ownership: Own the day-to-day client relationship for assigned accounts, respond to client requests quickly and clearly, and lead biweekly or monthly client calls (agenda, notes, next steps). - Strategic planning & execution: Create and execute SEO strategies aligned with each client's goals, resources, and constraints, and improve visibility in AI-powered search (GEO/AEO). Make strategic recommendations on keywords, content direction, on-page priorities, and campaign improvements. - Delivery management: Ensure plans get executed on time by coordinating writers, designers, and developers to ship deliverables, QA work before it ships (links, formatting, on-page essentials), and keep Notion updated so the whole team stays aligned. - Proactive retention: Spot churn risks early and proactively improve the client experience. Qualifications - U.S.-based with excellent written and spoken English. - Strong organization and follow-through. - Experience coordinating freelancers or cross-functional work. - Comfortable owning client communication and leading calls. - Strong working knowledge of SEO and content marketing. - Familiarity with GEO/AEO concepts, or the ability to learn extremely fast and execute them with rigor. - Strong marketing experience, strategic thinking skills, and a passion for building long-term campaigns that deliver real-world results. - Confident managing client communication, mapping multi-month roadmaps, and delivering a white-glove service experience. - Proactive, innovative mindset. You bring solutions, not just updates, and you genuinely care about client success. - Excited to test new ideas, improve processes, and find better ways to serve clients and drive results—including exploring solutions through AI, vibecoding, and other emerging tools. Requirements - U.S.-based with excellent written and spoken English. - Strong organization and follow-through. - Experience coordinating freelancers or cross-functional work. - Comfortable owning client communication and leading calls. - Strong working knowledge of SEO and content marketing. - Familiarity with GEO/AEO concepts, or the ability to learn extremely fast and execute them with rigor. Benefits - Performance bonus tied primarily to client renewals (and potentially value-driven expansions). - Fully remote. - Significant growth opportunity in an early-stage team.