• Scale Shopify and TikTok Shop to $20M+ in combined revenue within 18 months • Achieve ≥15% net margin on Shopify and ≥5% on TikTok Shop • Maintain Meta ROAS ≥ 2.0 and TikTok Shop ROAS ≥ 3.5 • Launch one new high-converting bundle-based funnel per month • Drive email and SMS to contribute ≥25% of Shopify revenue • Remove the CEO from daily ecommerce execution by owning strategy, systems, team, and outcomes • Test 100+ ad creatives weekly across Meta and TikTok • Optimize paid traffic to hit strict ROAS thresholds • Partner with affiliate and UGC teams to scale winning creative • Stay ahead of platform trends, formats, and policy updates • Coordinate launches with Amazon for halo effects • Launch one new bundle-based funnel every month tied to educational outcomes • Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly • Oversee homepage, product pages, and collection merchandising • Refactor and relaunch underperforming funnels with new hooks and offers • Lead seasonal promotions including Back-to-School and Holiday campaigns • Build and maintain funnel SOPs and testing roadmaps • Lead lifecycle marketing through Klaviyo and Postscript • Optimize welcome, cart abandonment, post-purchase, and win-back flows • Build ascension paths from posters to workbooks to busy books • Develop blog and SEO strategy to drive organic education-based traffic • Review weekly P&Ls for Shopify and TikTok Shop • Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share • Deliver weekly scorecards and monthly strategic growth plans • Forecast performance and identify scaling levers • Lead and coach a cross-functional ecommerce pod of 6+ team members • Establish clear ownership and weekly operating rhythms • Hire and develop talent as funnel velocity increases • Manage freelancers and specialized contractors • Model Extreme Ownership, Relentless Innovation, and Integrity Above All

• Building creative strategies rooted in persona insights, campaign objectives and brand positioning • Ideating for various ad campaigns, and turning your concepts into actionable briefs for visual creators (designers and editors) • Reviewing creative ad assets (UGC, video, static, carousel) with a strategic eye and deliver tactful, performance-focused feedback • Working cross-functionally with media buyers, growth strategists and creative teams to drive iteration and improvement • Learning and applying frameworks and playbooks that underpin our work • Collaborating directly with clients through monthly strategy calls. • Developing content menus to guide clients on what needs to be produced, and supporting them with top-level scripts, shoot guidance, and narrative building.

Role Description We’re looking for a Growth Manager to own and drive Vilgain’s e-commerce and marketplace expansion in the US. This role will drive early-stage growth across key channels including Amazon, TikTok Shop, and Shopify (DTC). The focus is on building real commercial momentum, driving discovery, conversion, and repeat purchase as we launch and scale in the US market. In the early stages, Amazon and TikTok Shop will act as primary growth channels, where discovery and trial happen for a brand entering the US. Shopify will evolve as brand awareness builds. This is an early-stage role, we’re looking for someone comfortable building and operating without a fully defined playbook. This role will report to the Head of US Market, with a dotted line to the Head of E-Commerce (HQ). - Build and launch TikTok Shop from zero to a scalable revenue channel, including setup, creator/affiliate ecosystem, content coordination, and performance optimization. - Own and drive Amazon end-to-end — listings, merchandising, PPC, promotions, and performance optimization. - Support the development of Shopify (DTC) as a secondary channel, with a focus on conversion and retention. - Work closely with brand and creative to ensure strong product pages and content across all platforms. - Own weekly performance tracking across channels and proactively identify growth levers (pricing, content, promotions, merchandising). - Collaborate closely with the central team on paid media strategy and execution, ensuring alignment between channel performance and marketing efforts. - Collaborate with operations and logistics to ensure inventory availability and smooth fulfillment. - Stay close to US consumer trends, especially across TikTok and emerging commerce platforms. Qualifications - 3+ years experience in e-commerce, marketplaces, or growth roles (CPG or consumer brands preferred). - Strong hands-on experience with Amazon (Seller/Vendor Central). - Experience launching or scaling TikTok Shop or strong exposure to social commerce and creator-driven growth models. - Strong understanding of performance marketing and ability to collaborate effectively with HQ paid media teams. - Entrepreneurial mindset — comfortable being hands-on and executing, not just managing. - Strong analytical skills with a focus on driving revenue and efficiency. - Ability to work cross-functionally across marketing, operations, and sales. Benefits - A core role in one of Europe’s fastest-growing food brands. - Full flexibility — remote work from anywhere in the US. - Monthly credit to spend on our products. - Transparent, fast-moving culture — zero corporate fluff. - Support from a tight global team that gets things done.

• Product listing in the online shop: Take responsibility for uploading and updating our product range in the online shop. • Marketplace strategy: Support the maintenance and development of our marketplace channels such as Avocadostore, Otto, Kaufland, and more. • Create product copy: Use artificial intelligence to produce appealing and informative product descriptions that engage our target audience. • Optimize product pages: Work on improving the content of our product presentations to enhance user experience and optimize conversion rates. • SEO support: Assist our marketing team with implementing SEO strategies to improve the visibility and discoverability of our products. • Online shop development: Contribute your ideas and work on projects for the continuous improvement and development of our online presence.