10 Ten Gaming LLC logo
10 Ten Gaming LLC

Passionate About Social Gaming

CRM Manager

Customer Success ManagerCustomer SuccessContractRemoteSeniorTeam 11-50Since 2021H1B No SponsorCompany SiteLinkedIn

Location

Philippines

Posted

94 days ago

Salary

0

Seniority

Senior

3 yrs expEnglish

Job Description

CRM Manager

10 Ten Gaming LLC

• Own the end-to-end CRM strategy across the player lifecycle: onboarding, engagement, retention, reactivation, and churn prevention • Design and optimize player journeys based on behavior, value, and engagement patterns • Segment players using transactional and behavioral data (e.g., activity, recency, frequency, value) • Plan, execute, and optimize CRM campaigns across email, push notifications, SMS, and in-app messaging • Manage promotional campaigns, including bonuses, free entries, tournaments, and retention mechanics aligned with sweepstakes rules • Ensure campaigns are timely, relevant, and personalized • Track and analyze CRM KPIs such as retention, conversion, reactivation, ARPU/LTV, and churn • Conduct A/B testing on messaging, timing, offers, and journeys • Translate insights into actionable improvements and clear performance reporting • Ensure all CRM communications comply with US sweepstakes regulations, internal policies, and responsible play standards • Maintain opt-in, opt-out, and communication preference best practices • Work with Product and UX teams to improve in-app experiences and messaging triggers • Collaborate with the BI team on dashboards, segmentation logic, and campaign attribution • Drive CRM strategy through hands-on ownership of Optimove, using player segmentation, value modeling, and automated lifecycle campaigns to improve retention, increase ARPU, and grow long-term player value • Maintain CRM workflows, automation, and campaign calendar • Support data hygiene and CRM best practices

Job Requirements

  • 3+ years of hands-on CRM, lifecycle, or retention marketing experience within real-money online gaming, sweepstakes casinos, social casinos, or comparable high-engagement digital products
  • Strong understanding of the US player market, including customer behavior, motivations, promotional sensitivity, and lifecycle expectations
  • Native or near-native English proficiency, with the ability to craft compelling, compliant, and conversion-focused messaging
  • Proven track record of delivering measurable CRM impact, including: End-to-end customer journey design and optimization, Promotional strategy and execution, Player segmentation and personalization, High-performing email and multi-channel CRM campaigns
  • Exceptional communication skills, able to clearly articulate strategy, present insights, and collaborate effectively with key stakeholders
  • Highly analytical mindset, with strong experience in performance tracking, reporting, and translating data into actionable insights
  • Proven hands-on expertise in Optimove, with the ability to independently build segments, configure multi-step lifecycle journeys, manage triggers, execute A/B tests, and analyze campaign performance
  • Working knowledge of HTML and experience with automated CRM platforms (e.g., Optimove, Braze, Salesforce Marketing Cloud, or similar) is a strong advantage
  • Experience designing or managing loyalty and VIP programs is a plus

Benefits

  • Fully Remote
  • Day Shift (PHT), aligned with US business needs

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