• Define and drive Wheel’s product portfolio strategy in alignment with company priorities and market opportunities. • Manage, mentor, and develop Product and Design team members, fostering a culture of accountability, collaboration, and innovation. • Build product roadmaps spanning virtual care programs, platform capabilities, and data/AI-powered tools. • Partner with Engineering to embed AI/ML, data, and automation into consumer and clinician experiences, as well as internal workflows. • Collaborate with Clinical, Operations, and Commercial teams to deliver compliant, scalable, and impactful solutions. • Balance near-term execution with long-term vision, ensuring product investments drive both growth and operational excellence. • Engage with ELT and SLT partners on priorities, resource planning, and business outcomes. • Champion Wheel’s mission and values across the product and design organization.

• Maximizes the value of the Excess Casualty product resulting from the work of the Scrum team • Defines and communicates product vision, overall strategy, and growth opportunities • Drives the continuous refinement of the product vision, roadmap, and strategy • Works closely with business stakeholders to convert product ideas into a prioritized backlog • Participates in agile ceremonies like sprint planning, iteration reviews, and retrospectives • Facilitates Product Grooming Backlog sessions for better cross-functional collaboration • Validates roadmap items prior to development work • Remains accountable for each stage of the development process • Works with Technical Product Managers and Scrum master to ensure execution of the product roadmap • Anticipates product’s future needs by maintaining user personas and journey maps • Owns user-centric product outcomes with business and IT leadership • Researches and analyzes market trends and user needs

• You support the (further) development of our products from the initial idea through sampling and supplier management to a successful market launch — data-driven, hands-on and always with the Funzy target group in mind. • At the same time, you ensure that quality, product data and compliance are correct: from certificates and CE documentation to compliance with relevant EU regulations and standards across the entire supply chain. • Product development and product optimization: You identify new product ideas and categories through thorough market, trend and competitor research and translate them into concrete concepts that fit Funzy. • You manage the entire product development process: from briefing, material selection and sampling through testing to market launch. • You analyze customer feedback in a data-driven way (return reasons, support tickets, reviews, user-generated content photos/videos) and derive concrete optimization measures. • You work closely with suppliers, resolve quality and product issues pragmatically and implement improvements directly. • You define and maintain product specifications (dimensions, materials, components, packaging) and ensure a clean handover to Operations/Logistics. • Quality management and product data maintenance: You are responsible for our certificate management (e.g. TÜV, OEKO-TEX, possibly GS): documentation, expiry dates, renewals and coordination with partners. • You prepare and maintain CE declarations of conformity and coordinate testing with external test laboratories and suppliers. • You ensure compliance with relevant EU regulations and standards (including REACH, product safety, relevant EN standards; ideally in the context of ISO 9001). • You maintain and are responsible for product master data: technical data, safety instructions, care instructions, materials, test reports and documentation.

• Define and own the company’s product vision, strategy, and long-term roadmap, ensuring alignment with business objectives and market opportunities • Partner with executive leadership to prioritize product investments and guide strategic decision-making across the organization • Lead alignment with Engineering leadership to ensure scalable architecture, strong technical execution, and long-term platform health • Oversee the full product lifecycle, ensuring effective prioritization, high-quality delivery, and predictable execution at scale • Balance business needs, customer value, and technical investment when setting priorities across product and platform initiatives • Establish and scale product management processes, frameworks, and operating models to support organizational growth • Leverage data, KPIs, and market insights to inform strategy, measure success, and drive continuous improvement • Ensure customer feedback and market dynamics are consistently incorporated into product direction and decision-making • Guide technical product strategy, including platform architecture, data systems, and infrastructure, ensuring scalability and performance • Identify and evaluate emerging technologies and industry trends to drive innovation and maintain competitive advantage • Partner cross-functionally with Marketing, Support, and Operations to ensure strong product positioning, adoption, and customer experience • Build, lead, and mentor a high-performing product organization, fostering a culture of accountability, innovation, and ownership • Act as a product evangelist, representing the company’s product vision internally and externally