Funzy

• Develop and refine our paid social creative strategy with a focus on scalable creatives across the entire funnel (ToF, MoF, BoF) • Conceptualize high-converting direct-response ads — from hooks and scripts to clear messaging and conversion logic • Develop strong creative territories, new ad concepts, and launch narratives for existing and new products • Analyze performance data and creative insights to iteratively develop winning creatives and derive new testing approaches • Develop and prioritize various ad formats such as UGC, skits, greenscreen, social proof, and comparison ads • Work closely with design, content, and performance marketing teams to rapidly translate ideas into effective creatives • Plan larger assets such as shoots or hero videos, always with a clear focus on performance and scalability

• You build long-term relationships with creators — from micro to macro — and develop genuine partnerships rather than short-term deals • You develop creative brand collaborations and co-marketing campaigns with relevant family and lifestyle brands • You are responsible for a seven-figure creator and affiliate budget and evolve our partnerships with a focus on long-term brand building and sustainable ROI • You plan creator events, community activations and formats that connect people • You develop YouTube and TikTok partnerships with long-term growth potential • You build an active Funzy community — far beyond classic comment moderation • You ensure UGC is systematically collected, activated, and used across channels • You bring the community's voice back into the company, e.g., to product development, CRM or content

• Do you love developing creative ideas that not only look great but truly perform? • Develop and evolve our paid social creative strategy with a focus on scalable creatives across the entire funnel (ToF, MoF, BoF) • Conceptualize high-converting direct-response ads — from hooks and scripts to clear messaging and conversion logic • Develop strong creative territories, new ad ideas, and launch narratives for existing and new products • Analyze performance data and creative insights to refine winning creatives and derive new testing approaches • Develop and prioritize various ad formats such as UGC, skits, greenscreen, social proof, and comparison ads • Work closely with design, content, and performance marketing teams to quickly translate ideas into impactful creatives • Conceptualize larger assets like shoots or hero videos, always with a clear focus on performance and scalability

• You love connecting people, building creative partnerships, and making brands so approachable that people genuinely feel part of them. • As a Community & Partnership Manager you are neither a conventional influencer manager nor a pure community manager. • We’re looking for someone who can bring both together. • Someone who builds real relationships. • Who truly understands communities. • Who has a feel for when brand communication is authentic and when it isn’t. • In this role you are responsible for two equally important areas: building strategic external partnerships and cultivating a genuine internal community. • At the same time, you will actively shape how Community & Partnerships are built at Funzy in the long term, including the mid-term development of a small team. • You build long-term relationships with creators — from micro to macro — and develop real partnerships rather than short-term deals. • You create creative brand collabs and co-marketing campaigns with relevant family and lifestyle brands. • You are responsible for a seven-figure creator and affiliate budget and evolve our partnerships with a focus on long-term brand building and sustainable ROI. • You plan creator events, community activations and formats that bring people together. • You develop YouTube and TikTok partnerships with long-term growth potential. • You build an active Funzy community — far beyond classic comment management. • You ensure that UGC is systematically collected, activated and used across channels. • You bring the voice of the community back into the company, e.g. toward product development, CRM or content.

• Du unterstützt die (Weiter-) Entwicklung unserer Produkte von der ersten Idee über Sampling und Lieferantensteuerung bis zur erfolgreichen Markteinführung - datenbasiert, hands-on und immer mit Blick auf die Funzy Zielgruppe. • Gleichzeitig stellst du sicher, dass Qualität, Produktdaten und Compliance stimmen: von Zertifikaten und CE-Dokumentation bis zur Einhaltung relevanter EU-Regularien und Normen entlang der gesamten Supply-Chain. • Du identifizierst neue Produktideen und -kategorien durch fundierte Markt-, Trend- und Wettbewerbsrecherchen und überführst diese in konkrete Konzepte, die zu Funzy passen. • Du steuerst den gesamten Produktentwicklungsprozess: von Briefing, Materialauswahl und Sampling über Tests bis zur Markteinführung. • Du analysierst Kundenfeedback datenbasiert (Retourengründe, Support-Tickets, Reviews, UGC-Fotos/-Videos) und leitest konkrete Optimierungsmaßnahmen ab. • Du arbeitest eng mit Lieferanten zusammen, löst Qualitäts- und Produktprobleme pragmatisch und setzt Verbesserungen direkt um. • Du definierst und pflegst Produktspezifikationen (Maße, Materialien, Komponenten, Verpackung) und stellst eine saubere Übergabe an Operations/Logistik sicher. • Du verantwortest unser Zertifikatsmanagement (z. B. TÜV, OEKO-TEX, ggf. GS): Dokumentation, Laufzeiten, Erneuerungen und Abstimmung mit Partnern. • Du erstellst und pflegst CE-Konformitätserklärungen und koordinierst Prüfungen mit externen Testlaboren und Lieferanten. • Du stellst die Einhaltung relevanter EU-Regularien und Normen sicher (u. a. REACH, Produktsicherheit, relevante EN-Normen; idealerweise im Kontext ISO 9001).

• You are our “Entrepreneur in Residence” for France • Your goal: make Funzy the leading brand for play furniture in the French market • You build structures, test, optimize and scale • You combine strategic thinking with hands-on execution • In short: you are responsible for growth • Interface with our Meta ad agency • Brief new creatives based on German bestsellers • Culturally adapt creatives for the French market • Proactively identify new content needs • Analyze hooks, creatives and campaign structures • Build and execute email campaigns (Klaviyo) • Establish a structured CRM for France • Identify and onboard initial strategic partners and influencers • Ensure our Shopify store is not only translated but fully localized • Optimize the user journey and conversion rate • Adapt product texts, ad copies and email flows • Ensure a consistent brand experience • Daily analysis of core KPIs (ROAS, CPA, hook rate) • Derive clear recommendations for action • Direct reporting to the CEO • Identify patterns and scaling opportunities • Independently handle customer support in the early phase • Identify customer pain points • Build SOPs for future team structures • Document all processes as the basis for scaling • Full KPI ownership for ROAS and new-customer acquisition in France • Ensure flawless, market-appropriate customer touchpoints • Build a scalable growth playbook • Prepare and structure a future local team

• You are our “Entrepreneur in Residence” for France. • Your goal: make Funzy the leading brand for play furniture in the French market. • You build structures, test, optimize, and scale. • You combine strategic thinking with hands-on execution. • In short: you are responsible for growth. • Serve as the Performance & Creative Strategy interface to our Meta ad agency. • Brief new creatives based on top-selling products in Germany. • Culturally adapt creatives for the French market. • Proactively identify new content needs. • Analyze hooks, creatives, and campaign structures. • Full-stack marketing: build and execute email campaigns (Klaviyo). • Build a structured CRM for France. • Identify and establish initial strategic partners and influencers. • Ensure our Shopify store is not only translated but fully localized. • Optimize user journeys and conversion rates. • Adapt product texts, ad copies, and email flows. • Ensure a consistent brand experience. • Daily analysis of key KPIs (ROAS, CPA, hook rate). • Derive clear action recommendations. • Identify patterns and scaling opportunities. • Independently handle customer support in the initial phase. • Identify customer pain points. • Create SOPs for future team structures. • Document all processes as a basis for scaling. • Full KPI ownership for ROAS and new customer acquisition in France. • Ensure error-free, market-appropriate customer touchpoints. • Build a scalable growth playbook. • Prepare and structure a future local team.

• Design and further development of digital marketing assets across all relevant channels (website, ads, CRM, social media, marketplaces) • Development of campaign assets for sales promotions and product launches — from initial concept to final implementation • Creation of impactful creatives for paid ads (including variants and testing approaches) • Design of CRM content such as headers, banners, and in‑mail assets • Design of website assets (e.g., product visuals, conversion elements) • Production of print materials such as flyers, mail inserts, or product manuals • Ensuring a consistent brand appearance across all touchpoints • Supporting the development of design templates and guidelines for scalable asset production

• You support the (further) development of our products from the initial idea through sampling and supplier management to a successful market launch — data-driven, hands-on and always with the Funzy target group in mind. • At the same time, you ensure that quality, product data and compliance are correct: from certificates and CE documentation to compliance with relevant EU regulations and standards across the entire supply chain. • Product development and product optimization: You identify new product ideas and categories through thorough market, trend and competitor research and translate them into concrete concepts that fit Funzy. • You manage the entire product development process: from briefing, material selection and sampling through testing to market launch. • You analyze customer feedback in a data-driven way (return reasons, support tickets, reviews, user-generated content photos/videos) and derive concrete optimization measures. • You work closely with suppliers, resolve quality and product issues pragmatically and implement improvements directly. • You define and maintain product specifications (dimensions, materials, components, packaging) and ensure a clean handover to Operations/Logistics. • Quality management and product data maintenance: You are responsible for our certificate management (e.g. TÜV, OEKO-TEX, possibly GS): documentation, expiry dates, renewals and coordination with partners. • You prepare and maintain CE declarations of conformity and coordinate testing with external test laboratories and suppliers. • You ensure compliance with relevant EU regulations and standards (including REACH, product safety, relevant EN standards; ideally in the context of ISO 9001). • You maintain and are responsible for product master data: technical data, safety instructions, care instructions, materials, test reports and documentation.

• Du hast ein Auge für gutes Design und den Anspruch, dass jedes Marketing-Asset nicht nur gut aussieht, sondern auch funktioniert? • Als Teil des Design Teams arbeitest du eng mit den Bereichen Marketing, Content und Produkt zusammen, um Kampagnenideen wirkungsvoll umzusetzen. • Gestaltung und Weiterentwicklung von digitalen Marketing-Assets über alle relevanten Kanäle hinweg (Website, Ads, CRM, Social Media, Marketplaces) • Entwicklung von Kampagnen-Assets für Sales-Aktionen und Produkt-Launches – von der ersten Idee bis zur finalen Umsetzung • Erstellung wirkungsvoller Creatives für Paid Ads (inkl. Varianten und Testing-Ansätzen) • Gestaltung von CRM-Inhalten wie Headern, Bannern und In-Mail-Assets • Design von Website-Assets (z. B. Produktvisuals, Conversion-Elemente) • Erstellung von Printmaterialien wie Flyern, Posteinwürfen oder Produktanleitungen • Sicherstellung eines konsistenten Markenauftritts über alle Touchpoints hinweg • Unterstützung bei der Weiterentwicklung von Design-Templates und Guidelines für eine skalierbare Asset-Produktion