• Manage day-to-day campaign optimization across a set of advertisers; monitor and hit KPI targets (CPA, ROAS, retention) with guidance from senior growth analysts. • Execute supply-side and audience optimization tactics including publisher management, bid adjustments, and dayparting across ad formats (banner, video, native, CTV). • Run A/B tests on bids, budgets, creatives, and geos as part of broader testing roadmaps; document results and contribute learnings to the Trading Playbook. • Monitor pacing and budget allocation daily, flagging risks and under-delivery proactively. • Build a working understanding of mobile attribution (postback flows, attribution windows, MMP integrations) and how attribution models affect how we measure and optimize campaign performance. • Use SQL to pull and analyze campaign data from internal databases; build comfort with joins, CTEs, and window functions over time. • Learn to leverage LLMs (GPT/Claude) for recurring analyses, data briefs, and performance diagnostics; this is a core part of how our team works. • Support the creation and maintenance of dashboards and reporting tools used by the trading team. • Develop your analytical instincts: learn to ask the right questions, understand what's driving performance, and use available tools (SQL, AI, BI tools) to find answers. • Work with CSMs to understand client goals and communicate campaign status clearly. • Support QBR preparation and client-facing deliverables alongside senior growth analysts. • Collaborate with Product Support to troubleshoot delivery issues and with Supply on inventory quality questions.

• Own growth end-to-end for a newly launched company, with profitability as the primary KPI • Design and execute the growth strategy across acquisition, conversion, retention, and monetization • Build and maintain a clear growth model defining assumptions, targets, and constraints • Design fast, disciplined experiments to validate demand, channels, pricing, and positioning • Personally own or directly oversee paid acquisition (especially Google Ads and Meta), conversion rate optimization, landing pages and funnel testing, retention and lifecycle systems where relevant • Scale what works, kill what doesn’t—quickly and decisively • Partner closely with product, engineering, and design to translate growth insights into high-leverage changes • Participate in board meetings to share growth strategy, results, learnings, and blockers • Document systems, playbooks, and learnings so they can be reused across future launches • Leverage AI and automation to increase speed, clarity, and effectiveness • Transition growth ownership to a long-term team once the engine is stable and repeatable

• Run experiments that move the needle 10x • Tear down and rebuild funnels from scratch • Own every growth lever from paid to product to virality • Build dashboards and kill bad ideas fast • Obsess over KPIs and follow your gut

• Define and continuously refine company’s ICPs for product matrix. • Build and manage target account lists using ZoomInfo, LinkedIn Sales Navigator, and other data sources. • Design and execute signal-based outbound programs targeting companies actively evaluating SAP initiatives. • Identify and monitor buying signals, and embed them into personalized messaging strategy. • Build and optimize multi-touch outbound email sequences. • Manage outbound infrastructure, including domains, inboxes, deliverability, and campaign performance. • Maintain data quality, segmentation, enrichment, and CRM synchronization. • Develop lead scoring and qualification workflows. • Create automated processes that route engaged prospects to SDRs. • Analyze campaign performance and continuously improve conversion rates throughout the funnel. • Collaborate with Marketing, SDRs, and SAP subject matter experts to improve messaging and targeting.