• Plan, launch, and optimize paid advertising campaigns (Google Ads, Meta Ads, Native, etc.) • Manage and scale advertising budgets with a strong focus on ROI and ROAS • Develop and execute growth strategies to increase revenue and acquisition • Monitor and optimize key metrics: CPA, CAC, ROAS, LTV • Conduct A/B testing on creatives, landing pages, and targeting • Analyze campaign data and generate performance insights • Identify and test new traffic sources and scaling opportunities • Execute and scale search arbitrage campaigns • Optimize keyword bidding strategies and monetization funnels • Monitor CPC trends and traffic quality

• You will own and execute: - Organic social media growth (Instagram, TikTok, YouTube) - Paid advertising (Meta primarily; YouTube & Google where relevant) - Creative testing & performance optimisation - Brand identity & content direction across social channels - Analytics, tracking & reporting - Growth experiments & funnel optimisation • Build and grow Instagram, TikTok, and YouTube presence • Develop short-form content strategy • Create scroll-stopping hooks and messaging • Maintain consistent brand voice and identity • Drive engagement, profile visits, and bookings • Build and manage Meta Ads campaigns end-to-end • Structure campaigns, audiences, and retargeting funnels • Run creative A/B testing • Optimise daily for performance (CPL, CAC, ROAS) • Test YouTube and Google where strategically relevant • Maintain a strong, consistent brand presence • Align messaging with mental health ethics and sensitivity • Balance performance marketing with trust-building • Set up and validate tracking (Meta Pixel, GA4) • Analyse CTR, CPC, conversion rates, CAC • Identify drop-offs and optimise funnel performance • Build performance dashboards • Make data-driven decisions independently

• Own and execute organic social media growth (Instagram, TikTok, YouTube) • Build and manage Meta Ads campaigns end-to-end • Conduct creative testing & performance optimisation • Maintain brand identity & content direction across social channels • Set up and validate tracking (Meta Pixel, GA4) and analytics • Drive growth experiments & funnel optimisation

• Own and deliver the **total revenue target** across assigned accounts and industry • Manage a **balanced revenue mix**: - New business (new logos) - Upselling & cross-selling - Renewals and expansions • Ensure **gross margin adherence** through disciplined pricing strategies • Maintain **accurate forecasting** and pipeline visibility • Build and execute **annual industry growth plans** • Maintain a **healthy pipeline coverage ratio** • Identify, qualify, and pursue **new business opportunities** • Lead full **sales cycle execution**: - Prospecting and qualification - Proposal development - Commercial negotiations - Closing and contract finalization • Drive **strategic industry penetration** • Own a defined portfolio of accounts as the **Account Growth Owner** • Identify and drive **upsell and cross-sell opportunities** • Lead **renewals, contract extensions, and commercial expansions** • Optimize **revenue mix and account profitability** • Act as the **executive-level single point of contact (SPOC)** for clients • Build and maintain **long-term trusted relationships** with key stakeholders • Understand client **strategic priorities and business objectives** • Own **client satisfaction, retention, and growth** • Manage **stakeholder mapping and account dynamics** • Lead **escalations and conflict resolution** • Represent the **voice of the client internally** (without owning delivery) • Develop deep expertise within assigned **industry vertical** • Identify **market trends, risks, and emerging opportunities** • Position the company’s **value proposition** effectively • Act as the **commercial authority** for the assigned industry • Provide structured reporting on: - Revenue performance - Margin performance - Account risks - Growth opportunities • Ensure **early identification of commercial or relationship risks** • Participate in **executive reviews and governance forums** • Align on key milestones (renewals, checkpoints, business reviews) • Own **contract execution and sign-offs** • Ensure contracts align with **revenue and margin objectives** • Secure approvals for **billing milestones** • Act as an **escalation point for collections** in coordination with Finance • Align with **Product, PMO, and Delivery teams** on strategic priorities • Communicate **client needs and commercial objectives** • Escalate risks and dependencies • Maintain **non-operational involvement** (no execution ownership)