Job Title: Performance Marketing Specialist Position Type: Full-Time, Remote Working Hours: U.S. Time Zone About the Role: We are seeking a highly skilled Performance Marketing Specialist to develop, execute, and optimize paid marketing campaigns across multiple digital channels. The ideal candidate is both analytical and creative — capable of managing the full performance marketing funnel to drive measurable growth in leads, sales, and ROI. You will oversee campaigns across Google, Meta, LinkedIn, and other platforms, ensuring that every dollar spent delivers maximum impact. Responsibilities: Campaign Strategy & Execution: - Develop and manage performance-driven campaigns across Google Ads, Meta, LinkedIn, and other paid platforms. - Plan, execute, and optimize campaigns tailored for lead generation, sales, or brand awareness. - Create, test, and refine ad creatives, audiences, and messaging for peak performance. - Collaborate with content, creative, and marketing teams to ensure message consistency. Optimization & Growth: - Monitor campaign performance daily to identify improvement opportunities. - Conduct A/B testing on creatives, audiences, and landing pages. - Optimize bids, budgets, and targeting to maximize ROI and efficiency. - Stay updated on platform changes and best practices to maintain competitive advantage. Analytics & Reporting: - Track and analyze key campaign metrics including CTR, CPC, CPA, ROAS, and conversion rates. - Use analytics tools (Google Analytics, Tag Manager, platform dashboards) to evaluate performance. - Prepare and present performance reports with actionable insights and recommendations. - Use data-driven findings to refine overall paid media strategy. Collaboration & Strategy Alignment: - Work closely with marketing and sales teams to align paid campaigns with business objectives. - Contribute to broader marketing strategies that integrate paid, organic, and content channels. - Support the creative process by providing data-backed feedback on ad messaging and visuals. What Makes You a Perfect Fit: - You’re a data-driven marketer who loves experimenting and improving campaign results. - You understand how to build, scale, and optimize campaigns that convert. - You thrive on combining analytical thinking with creative execution. - You’re proactive, detail-oriented, and passionate about performance marketing. Required Experience & Skills (Minimum): - 3+ years of hands-on experience managing paid campaigns (Google Ads, Meta, or LinkedIn). - Proven ability to deliver strong ROAS, reduce CPA, and scale budgets profitably. - Solid understanding of PPC, attribution models, and conversion tracking. - Strong analytical skills and experience using Google Analytics, Tag Manager, or similar tools. - Excellent communication, time management, and project coordination skills. Ideal Experience & Skills: - Experience in both Lead Generation and E-commerce campaign strategies. - Familiarity with CRM or automation tools (HubSpot, Salesforce, Marketo). - Understanding of funnel marketing and audience segmentation. - Google Ads and Meta Ads certifications. - Experience managing multiple ad accounts or client portfolios. What Does a Typical Day Look Like? A Performance Marketing Specialist’s day is a mix of execution, analysis, and optimization. You will: - Review campaign performance dashboards and metrics. - Launch, adjust, and optimize ad campaigns based on real-time data. - Collaborate with design and content teams on new creatives. - Experiment with new targeting, bidding, or ad formats. - End the day analyzing trends and preparing strategy updates. In short: you’ll be the driving force behind scalable, data-backed marketing success. Key Metrics for Success (KPIs): - Click-Through Rate (CTR) - Cost Per Lead (CPL) / Cost Per Acquisition (CPA) - Return on Ad Spend (ROAS) - Conversion Rate - Lead or Sales Volume Growth - Budget Utilization Efficiency Interview Process: - Application Review – Evaluation of experience and alignment with requirements. - Initial Interview – Discussion of background, paid media experience, and fit. - Technical Interview – Campaign review and strategy-based discussion. - Final Interview – Deep dive with leadership to assess alignment and potential.

• Development, implementation and optimization of email marketing campaigns across the entire funnel • Build and maintain automated lead and demand generation sequences • Segmentation, personalization and analysis of campaign performance • Hands-on use of tools such as Cognism, Idealfront, Clay, Smartlead or comparable platforms • Responsibility for data quality, workflows and KPI tracking • Management and execution of SEA & Paid Social (Google Ads, LinkedIn Ads, etc.) • Joint development of campaign strategies with our CMO • Monitoring of KPIs, conversion rates and budget allocations • Support in the further development of the international marketing strategy

We currently have a career opportunity for a Paid Media Strategist to join our team (Remote). The Paid Media Strategist is a proactive contributor responsible for supporting the performance and strategic execution of paid media programs across a portfolio of client accounts. Strategists partner closely with Senior Strategists and the Director to deliver high‑quality work, optimize campaigns, uncover insights, and help drive measurable results. They play a key role in day‑to‑day execution, reporting, and cross‑team collaboration. Perficient is the global AI-first consultancy. Our team of strategists, designers, technologists, and engineers partners with the world’s most innovative enterprises and admired brands to deliver real business results through the transformative power of AI. As part of our AI-First strategy, we empower every employee to build AI fluency and actively engage with AI tools to drive innovation and efficiency. We break boundaries, obsess over outcomes, and shape the future for our clients. Join a company where bold ideas and brilliant minds converge to redefine what’s possible - while building a career filled with growth, balance, and purpose. Perficient is the global AI-first consultancy. Our team of strategists, designers, technologists, and engineers partners with the world’s most innovative enterprises and admired brands to deliver real business results through the transformative power of AI. As part of our AI-First strategy, we empower every employee to build AI fluency and actively engage with AI tools to drive innovation and efficiency. We break boundaries, obsess over outcomes, and shape the future for our clients. Join a company where bold ideas and brilliant minds converge to redefine what’s possible - while building a career filled with growth, balance, and purpose.

Role Description „Aus Fremden werden Chancen“ Richtig gelesen: Bei uns zählt nicht, wie gut du jemanden kennst – sondern wie gut du Menschen für das Richtige begeistern kannst. Als Sales Specialist– Demand Generation (m/w/d) bist du der Startpunkt für jeden Deal. Du identifizierst die richtigen Kontakte, gehst aktiv auf sie zu und legst die Basis für eine starke Sales Pipeline. Lust, bei einem der innovativsten IT-Beratungsunternehmen die ersten Schritte im Vertrieb entscheidend mitzugestalten? Dann starte jetzt bei uns als Sales Specialist– Demand Generation (m/w/d). - Du identifizierst potenzielle Neukunden – proaktiv, personalisiert und mit einem guten Gespür für Timing und Relevanz. - Du gehst als erster Kontakt auf potenzielle Kunden zu, führst erste Gespräche und schaffst echtes Interesse an glueckkanja. - Du qualifizierst Leads anhand eines klaren Frameworks und entscheidest, welche Kontakte an unsere Account Manager übergeben werden. - Du dokumentierst deine Aktivitäten strukturiert in unserem CRM und sorgst so für Transparenz im gesamten Sales-Prozess. - Du planst Events vor und nach – von der Recherche geeigneter Veranstaltungen bis zum systematischen Follow-up mit allen Kontakten danach. Qualifications - Du hast bereits Erfahrung im B2B-Outreach, IT-Vertrieb oder Sales Development und weißt, wie man Gespräche startet und Türen öffnet. - Du bist zielorientiert, bringst Energie mit und gehst souverän mit Absagen um. - Du arbeitest strukturiert und nutzt digitale Vertriebs- und Recherche-Tools sicher oder bist bereit, dich schnell einzuarbeiten. - Du bringst erste Praxis-Insights zu Themen rund um Microsoft Cloud (insbesondere Azure und Microsoft 365) mit. - Du kommunizierst fließend auf Deutsch und gut auf Englisch – schriftlich wie mündlich. - Du findest dich in CRM-Systemen schnell zurecht und dokumentierst deine Arbeit gewissenhaft. Benefits - Bei glueckkanja erwartet dich ein sicherer Arbeitsplatz bei einem der innovativsten und beliebtesten Cloud Services Unternehmen. - Dein Ziel ist es, dich weiterzuentwickeln – und Alltag ist für dich, wenn immer eine neue Herausforderung wartet. - Du profitierst bei uns nicht nur von einem attraktiven Gehalt und vielen Zusatzleistungen wie Smartphone und Notebook nach eigener Wahl, sondern kannst auch deine Arbeitszeit flexibel planen. - Gemeinschaft und Mitarbeiterzufriedenheit schreiben wir bei glueckkanja groß und fördern das durch eine entsprechende Team- und Meeting-Kultur sowie unterschiedlichste Events. - Du hast die Wahl, ob du von zu Hause aus arbeiten möchtest oder in einem unserer modernen und schönen Büros, wie etwa unserem Hauptsitz in Offenbach, unserem großen Office in Deggendorf oder unserem regionalen Büro in Hamburg. - Unsere top kununu Bewertungen sprechen für sich selbst.