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Addi

Somos una empresa de tecnología que busca impulsar y habilitar el comercio digital en Latinoamérica.

Creative Copy Director

DirectorDirectorFull TimeRemoteLeadTeam 201-500H1B No SponsorCompany SiteLinkedIn

Location

Colombia

Posted

116 days ago

Salary

0

Seniority

Lead

5 yrs expEnglish

Job Description

Creative Copy Director

Addi

• Elevate Addi’s market positioning by leading a world-class copy function that blends elite creative craftsmanship with performance driven data. • Scale the brand's voice across financial products and retail campaigns, integrating AI-driven workflows to multiply output speed and effectiveness without compromising brand integrity. • Own and elevate the quality of all copy output across financial product communications and retail campaigns. • Deliver copy-led campaigns with proven efficiency outcomes — OR, CTR, CTOR and engagement benchmarks met or exceeded across at least three major campaigns in the first year. • Embed AI agents into creative workflows (e.g., campaign ideation, copy variant testing), with documented efficiency gains in output speed and iteration cycles. • Build a living content testing repository that connects copy definitions with data-backed insights. • Hire, train, and align the creative copy team around Addi's brand standards and AI-assisted workflows.

Job Requirements

  • 5+ years leading creative or copy teams in fast-paced, performance-driven environments (fintech, e-commerce, creative agency, or high-growth startup).
  • Portfolio demonstrating both brand-building work and high-efficiency performance campaigns not one or the other, but both.
  • Sets high standards for craft while staying pragmatic about timelines, constraints, and business context. Knows when to push creative ambition and when to prioritize clarity and conversion.
  • Goes beyond wordsmithing, understands how copy ladders up to brand strategy, user goals, campaign objectives, and funnel stage.
  • Can write and direct copy for awareness, consideration, and conversion with equal fluency across financial products and retail contexts.
  • Proven ability to translate complex or sensitive financial topics into approachable, clear, and motivating language for diverse Colombian audiences.
  • User-centric approach. Constantly seeks to understand user goals and needs to inform content decisions.
  • Comfortable reading performance data, forming hypotheses, and iterating copy based on results. Brings a test-and-learn mindset to every campaign.
  • Proven record of creative work that drives real, measurable business outcomes not just beautiful work, but work that performs.
  • Already incorporates AI tools into creative processes actual usage, not just awareness.
  • Sees AI as a creative accelerator and is excited about building the systems that allow a small team to punch far above its weight.
  • Thrives in fast-paced, high-ambiguity environments. Finds creative solutions with limited resources and adjusts quickly to shifting priorities without losing quality or momentum.
  • Works fluidly with brand, marketing, product and lending teams. Able to translate briefs from multiple stakeholders into unified, coherent creative.

Benefits

  • Real Creative Impact at Scale: Your words will reach hundreds of thousands of Colombians navigating real financial decisions. This isn't vanity copy, it's creative work that changes behavior and builds trust with real people.
  • A Seat at the Strategy Table: This is not a production role. You'll co-create campaign and communications strategy directly with the Head of Brand, with a genuine voice in how Addi shows up in the market.
  • Build the Future of Creative: You'll be one of the first people in the company to architect how AI and human creativity work together defining the workflows, the playbooks, and the standards that will shape how Addi creates for years to come.

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