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a new age/new era digital advertising and marketing services company
Director, SEM
Location
Michigan
Posted
116 days ago
Salary
$118K - $139K / year
Seniority
Lead
Job Description
Director, SEM
S4 Capital Group
• Serve as Paid Search Lead on one or more of the larger search accounts in the agency, delivering strategy and hands-on optimizations with other Paid Search and channel team members • Will be responsible for owning Paid Search strategy for multiple accounts • Present Paid Search strategy, performance, and tactical priorities to client stakeholders • Use storytelling to simplify complex search strategies and present them as clear, impactful campaign recommendations. • Partner with cross-channel leads on creating a holistic media plan, inclusive of forecasting/budgets, testing, tactical plans, and reporting • Understanding insights to inform performance changes and direct optimizations • Responsible for defining roles & responsibilities for client Paid Search teams, and responsible for delegating work to supporting team members • Own pacing across your book of business and ensure all campaigns are spending to the desired target • Drive Paid Search strategy, innovation & testing on your book of business while improving performance, developing quarterly or annual roadmaps to keep advanced accounts with the latest trends and opportunities • Opportunity to manage others, from Account Managers to Associate Directors • Manage your team in advanced SEM skills, multi-channel digital marketing strategy, and client management skills, including projections, analytics reporting, etc. • Deliver feedback, performance reviews, support, and recognition in pursuit of achieving team goals • Serve as a senior sponsor on your team’s accounts, developing senior client relationships and guiding holistic digital strategy • Willingness to join in-person team meetings, events, and client presentations as business needs arise, est. 1-2 times per quarter • Strong communication and professional presence required • Work closely with Google, Bing, and other vendor partners on client strategy and planning, goals, testing, expansion opportunities, and account health • Contribute to overall department trainings, POVs, award submissions, and case studies • Participate in new business pitches and conduct audits across the Google ecosystem.
Job Requirements
- 7+ years of Paid Search experience
- Passion and willingness to embrace Automation and AI
- You are comfortable with script adoption, using AI to help with reporting, insights, and visuals for presentations
- You are open to testing different workflows utilizing AI to help you optimize your output, stay organized across projects, and create efficiencies
- Possess a strong POV on the future of search and the role of AI/automation across SEM/Shopping
- Experience handling direct management of Paid Search budgets of at least $1MM in monthly ad spend
- Experience directing strategy for B2B Lead Generation clients
- Bonus for those with experience managing multiple lines of business
- Experience in YouTube, App Campaigns, Performance Max, Demand Gen, in addition to traditional paid search and shopping
- Advanced slide presentation skills
- Intermediate to advanced Excel and Google Sheet skills
- You can use strong and persuasive communication when discussing paid search performance with clients and your team
- Ability to work collaboratively across large teams
- Experience presenting paid search strategy to marketing executives, large teams, and senior audiences (VP+)
- Have 3+ years of management experience with at least two direct reports
- Experience with a bid management platform is preferred such as SA360, Skai, Marin, etc.
- 4-year college degree or equivalent work experience.
Benefits
- Excellent, full coverage medical, dental, and vision insurance - more about our coverage here!
- Generous PTO and 15 company-wide holidays
- 401k with company contribution
- Paid parental leave
- Work-life balance with an emphasis on personal well-being
- Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
- A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
- Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here!)
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