• Develop and execute product roadmaps that align with marketing strategies and organizational goals. • Collaborate with marketing teams to craft go-to-market strategies, including positioning, messaging, and launch plans. • Translate market trends, competitive insights, and customer feedback into product requirements. • Act as the primary liaison between Product and Marketing teams, ensuring open communication and mutual understanding. • Partner with design, engineering, and data teams to implement features that support marketing campaigns and enhance user engagement. • Monitor key performance indicators (KPIs) for product and marketing initiatives, including user acquisition, retention, and satisfaction metrics. • Conduct post-launch analysis to identify opportunities for product improvement and marketing optimization. • Champion a culture of data-driven decision-making and continuous improvement.

• Define and deliver the product features for development of fiat and crypto deposit and withdrawal flows, including the integration of new payment methods (e.g., bank transfers, cards, e-wallets, PSPs), and optimize the payment backoffice platform for operation efficiency. • Collaborate with cross-functional teams—engineering, design, compliance, and operations—to deliver seamless user experiences throughout the payment journey. • Identify and prioritize pain points in current payment flows; propose and implement improvements to increase the transaction volume, optimize the service efficiency, enhance API usability, reduce frictions, and improve user satisfaction for the payment ecosystem. • Design and host the market research, user surveys, scenarios, and detailed product requirement documents (PRDs), as well as user stories, that enable engineers to begin development with minimal clarification.

• Define and drive the product vision and strategy for trading platforms, ensuring alignment with business objectives. • Collaborate with cross-functional teams, including engineering, design, and marketing, to deliver innovative trading products that meet user needs. • Analyze market trends, customer feedback, and competitor products to continuously improve the trading experience. • Oversee the end-to-end product development lifecycle, from ideation to launch, ensuring timely delivery and quality. • Monitor key product metrics and use data-driven insights to make informed decisions and optimize product performance.

• Evolve the digital acquisition funnel (traffic → lead → appointment booking) • Optimize conversion through A/B testing, CRO, and continuous journey improvement • Collaborate closely with marketing to maximize media performance • Improve lead quality (purchase intent and alignment with available inventory) • Instrument and monitor end-to-end metrics (CAC, conversion, ROI) • Prioritize the backlog based on business impact • Integrate the customer journey with CRM and customer service