- Providing full support to Promo Managers and the Team Lead in building and maintaining promo campaigns; - Assisting in daily operations: setup file preparation, campaigns creation, maintaining trackers, etc.; - Becoming an expert in using our Back Office, Client Area and Tableu systems; - Supporting promotional planning alongside Promo Managers; - Provide customer support via Jira tickets; - Assist in creating tasks for copywriter and promo designer.

• Coordinate strategic development and execution of marketing campaigns from planning through launch • Manage campaign timelines and workflows within project management tools (e.g., Asana) • Ensure marketing deliverables are completed on schedule and campaigns are launch-ready • Support cross-functional coordination between marketing, growth, and internal teams • Assist in developing and executing upsell and cross-sell marketing campaigns • Support lifecycle marketing initiatives targeting existing customers • Help implement segmentation strategies and campaign workflows in collaboration with the growth team • Coordinate customer case studies, testimonials, and success stories • Manage outreach and scheduling with customers participating in marketing initiatives • Maintain a pipeline of customer advocacy content to support marketing campaigns • Support marketing logistics for sponsorships, events, and promotions • Assist with campaign documentation, reporting, and program tracking

• Own the execution and optimization of B2B email marketing programs that drive pipeline and revenue • Build, launch, test, and optimize email and other outbound campaigns for prospecting • Manage campaign builds, QA, deployment, and performance monitoring across marketing platforms • Build and optimize prospect nurture programs aligned with Marketing’s demo attainment goals • Implement segmentation and personalization strategies that generate new demos • Partner with Customer Success to turn customer wins into relatable marketing material for prospects • Build and manage email programs within Hubspot and Mailchimp • Ensure email deliverability, data quality, and best practices across all campaigns • Monitor campaign performance across engagement, conversion, and revenue metrics • Track impact on MQL, SQL, and demos earned • Provide insights and recommendations to improve campaign performance and lifecycle strategy

• Develop deep expertise in the solutions and target personas you support to effectively drive awareness and demand for PatientPoint. • Articulate the value proposition of all products, capture features and benefits and translate these details to support compelling messaging and content • Own and execute on sales and marketing events, driving pre-event awareness, on-site engagement, and post-event follow-up • Enable sales with relevant marketing materials, including sell sheets, presentation decks, spec sheets, best practices • Collaborate with product, sales and other cross-functional teams to develop integrated marketing campaigns and programs • Support the development of the content strategy and execute short-form content deliverables as needs arise, including email marketing, sell sheets, social posts, and more. • Develop and execute marketing campaigns, programs and supporting content used in both online/digital and offline environments • Develop and execute demand generation programs to drive leads and sales pipeline growth • Communicate with and educate sales team regarding new and planned marketing activities • Track and analyze marketing performance metrics and optimize programs accordingly