Why Terakeet?At Terakeet, we’re comfortable with the uncomfortable. We live in the future of marketing and are revolutionizing how the world’s most valuable brands connect with their audiences. We are experts who deliver exceptional outcomes. Together, we win. What We DoTerakeet controls online reputation and visibility for global brands. We proactively build, protect, and repair brand narratives and perception to drive trust across organic and AI-powered search using patented technology and decades of expertise. Where We Hire We are a remote-first organization hiring specifically within 60 miles of of Chicago, IL., Dallas, TX., Austin, TX., Charlotte, NC., Atlanta, GA., Phoenix, AZ., Minneapolis, MN., and Syracuse, NY to help create opportunities for connectivity and collaboration in-person as you see fit. Learn more about our hiring hubs on our Careers blog. Where You FitThis position is part of our Technical SEO department. The (Sr.) SEO Analyst evaluates client properties to ensure alignment with SEO best practices, develops recommendations, and evaluates program performance over time. - Provides competitive and market opportunity analyses as they relate to search intent, competitor niche saturation, backlink profiles, and SERP anomalies. - Performs keyword research for multiple segments of a client’s website. - Performs website audits and develops related recommendations to ensure SEO best practice compliance. - Prepares findings from analysis and effectively communicates to internal stakeholders by telling the story within the data in a digestible format for the audience. - Monitor performance using tools such as Google Analytics, Search Console, Adobe Analytics, proprietary tools, and others as needed. - Develop reports leveraging Excel, Google Sheets, and DataStudio. - Execute ad hoc requests as needed, ensuring a comprehensive view of the issue and potential solutions by providing an appropriate level of detail and creative thinking. How We EvaluateThe SEO Analyst reports directly to a Technical SEO Lead. Reasonable accommodations may be made to enable individuals with disabilities to perform the following essential functions: - Bachelor’s degree preferred - Concentration in Marketing or a related field. - Professional work experience in a related role is preferred. - Ability to understand search engine algorithms and ranking methods. - Demonstrated ability to articulate and deliver reports or recommendations to internal and external stakeholders. - Proven success in utilizing analytics platforms and data to provide strategic recommendations and drive concrete action against business goals. - Ability to set priorities, meet deadlines, and work independently. - Proven ability to interact successfully with cross-functional teams and build collaborative relationships. - Comfortable functioning in spaces with high ambiguity and adapting easily to changing environments. - Keen attention to detail is essential to ensure thoroughness, accuracy, and consistency in project completion. - The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. Pay TransparencyThe salary range for this role is $59,000 to $89,000. *This salary range is based off of the market pay for all of the United States; Terakeet applies a multiplier to this range based upon the specific geographic location of a job candidate* EEO StatementTerakeet provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.

• Own and evolve the agency's SEO and Content Marketing playbook for the Home Services vertical, with a heavy emphasis on Search Engine Optimization (SEO) • Define the future direction of SEO, adapting to AI, zero-click search, and evolving SERPs • Ensure SEO and content strategies are tied to measurable business outcomes, including revenue growth, lead generation, and client ROI • Define and continuously refine the department's organizational structure to support scalable growth, efficiency, and clear career path progression • Identify and lead new SEO initiatives, service offerings, and testing frameworks to drive innovation and improve organic performance • Provide industry thought leadership, ensuring the team stays current with evolving SEO techniques, search engine algorithm updates, content trends, AI best practices, and emerging technologies • Lead and manage a team of managers and individual contributors, effectively addressing underperformance while developing future leaders • Build a high-performing culture rooted in accountability, clarity, ownership, and continuous improvement • Establish clear performance expectations, KPIs, and career development pathways • Oversee ongoing education and training initiatives to ensure the team remains highly skilled in modern SEO and Content Marketing practices • Participate in recruiting, hiring, and onboarding for the department, helping identify talent that supports long-term team growth • Own forecasting, resourcing, utilization, and margin performance across SEO and Content Marketing services • Define and implement capacity planning model to ensure appropriate staffing across client accounts and internal initiatives • Oversee the procurement and implementation of SEO tools and technology, identifying opportunities for AI and automation, workflow improvements, and performance tracking • Build scalable systems and workflows to support consistent, high-quality service delivery to our clients • Assign new client accounts to SEO team members based on expertise, workload, and client needs, while managing account transitions and onboarding processes • Partner with the Solutions team to ensure accurate tracking, reporting, and attribution across all service lines and campaigns • Collaborate with Paid Media, Web, Client Success, and other departments to streamline cross-functional processes, align marketing strategies, and improve execution • Ensure SEO insights inform website development, redesigns, and broader marketing initiatives • Provide input on integrating AI and automation across departments • Translate SEO performance into clear business outcomes for external stakeholders • Lead high-stakes client conversations with confidence, pushing back when necessary • Serve as the strategic advisor and escalation point for enterprise level accounts alongside Client Success Directors, as needed • Support the Sales team in scoping SEO opportunities, helping define strategy, resource requirements, and realistic performance expectations

• Diagnose why traffic or rankings are not converting • Identify what’s broken • Build a strategy to fix it • Execute or direct execution • Tie SEO activity directly to revenue outcomes • Conduct technical SEO audits (site health, indexing, schema, performance) • Review and optimize WordPress pages (on-page, structure, UX alignment) • Improve internal linking architecture • Optimize high-intent service pages for conversions • Implement structured data and schema markup • Oversee backlink strategy and authority building • Track rankings, traffic, conversion rates, and lead quality • Identify when something is not working and pivot quickly • Align SEO with paid media and partnerships for maximum impact • Present performance reports tied to revenue impact

• Develop an SEO roadmap with clear prioritization of key initiatives • Create a comprehensive keyword strategy and intent mapping • Build a long-term content plan for new pages, blog posts, and topic clusters • On-page optimization • Prepare SEO briefs for web designers • Off-page optimization • Develop and implement a link building strategy • Technical optimization • Collaborate with the web development team on technical implementation