• Own and evolve the agency's SEO and Content Marketing playbook for the Home Services vertical, with a heavy emphasis on Search Engine Optimization (SEO) • Define the future direction of SEO, adapting to AI, zero-click search, and evolving SERPs • Ensure SEO and content strategies are tied to measurable business outcomes, including revenue growth, lead generation, and client ROI • Define and continuously refine the department's organizational structure to support scalable growth, efficiency, and clear career path progression • Identify and lead new SEO initiatives, service offerings, and testing frameworks to drive innovation and improve organic performance • Provide industry thought leadership, ensuring the team stays current with evolving SEO techniques, search engine algorithm updates, content trends, AI best practices, and emerging technologies • Lead and manage a team of managers and individual contributors, effectively addressing underperformance while developing future leaders • Build a high-performing culture rooted in accountability, clarity, ownership, and continuous improvement • Establish clear performance expectations, KPIs, and career development pathways • Oversee ongoing education and training initiatives to ensure the team remains highly skilled in modern SEO and Content Marketing practices • Participate in recruiting, hiring, and onboarding for the department, helping identify talent that supports long-term team growth • Own forecasting, resourcing, utilization, and margin performance across SEO and Content Marketing services • Define and implement capacity planning model to ensure appropriate staffing across client accounts and internal initiatives • Oversee the procurement and implementation of SEO tools and technology, identifying opportunities for AI and automation, workflow improvements, and performance tracking • Build scalable systems and workflows to support consistent, high-quality service delivery to our clients • Assign new client accounts to SEO team members based on expertise, workload, and client needs, while managing account transitions and onboarding processes • Partner with the Solutions team to ensure accurate tracking, reporting, and attribution across all service lines and campaigns • Collaborate with Paid Media, Web, Client Success, and other departments to streamline cross-functional processes, align marketing strategies, and improve execution • Ensure SEO insights inform website development, redesigns, and broader marketing initiatives • Provide input on integrating AI and automation across departments • Translate SEO performance into clear business outcomes for external stakeholders • Lead high-stakes client conversations with confidence, pushing back when necessary • Serve as the strategic advisor and escalation point for enterprise level accounts alongside Client Success Directors, as needed • Support the Sales team in scoping SEO opportunities, helping define strategy, resource requirements, and realistic performance expectations

• Diagnose why traffic or rankings are not converting • Identify what’s broken • Build a strategy to fix it • Execute or direct execution • Tie SEO activity directly to revenue outcomes • Conduct technical SEO audits (site health, indexing, schema, performance) • Review and optimize WordPress pages (on-page, structure, UX alignment) • Improve internal linking architecture • Optimize high-intent service pages for conversions • Implement structured data and schema markup • Oversee backlink strategy and authority building • Track rankings, traffic, conversion rates, and lead quality • Identify when something is not working and pivot quickly • Align SEO with paid media and partnerships for maximum impact • Present performance reports tied to revenue impact

• Develop an SEO roadmap with clear prioritization of key initiatives • Create a comprehensive keyword strategy and intent mapping • Build a long-term content plan for new pages, blog posts, and topic clusters • On-page optimization • Prepare SEO briefs for web designers • Off-page optimization • Develop and implement a link building strategy • Technical optimization • Collaborate with the web development team on technical implementation

• From day one, we support you in your development into an SEO expert • You support our SEO experts with their operational tasks and plan the preparation and follow-up for our experts' appointments • In addition to maintaining data in our CRM system HubSpot, you are also responsible for updates, prepare appointments operationally, and advise our leads • You help our clients achieve their SEO goals