• Create engaging content (graphics and short-form videos) for Instagram and Facebook, plus LinkedIn and TikTok for Bata Industrials AU & NZ • Assist with content planning, including monthly calendars and feed curation • Write captions aligned with each brand’s tone of voice • Schedule and publish content, managing approvals and revisions • Conduct competitor analysis and monitor industry trends • Identify content opportunities and provide recommendations • Support ongoing optimization based on performance insights • Source relevant creators for gifted and paid collaborations • Manage outreach, communication, and relationships • Assist with negotiations, agreements, and deliverables • Track campaigns and performance using Excel or similar tools • Support the management of social media ads (Meta / boosted content) • Assist with budget tracking and reporting • Support digital campaigns across platforms, including Google Ads

Role Description The Digital Manager is responsible for delivering Perrigo’s end‑to‑end consumer experience across digital touchpoints — including brand.com sites, retailer PDPs, digital shelf optimization, retail media, and emerging AI‑driven shopping environments. This role blends digital strategy, content excellence, analytics, and cross‑functional leadership to ensure consumers can easily discover, understand, and choose Perrigo products wherever they shop. The Digital Manager will partner closely with various teams across the organization (ie. Brand, eCommerce, Insights, Medical, Legal, Regulatory, IT, and Global Consumer Experience team) to drive digital consistency, improve conversion, optimize digital content, and deliver a best‑in‑class experience across channels. Remote US based role preferable in the EST or CST time zone. Scope of the Role - Digital Experience Ownership - Lead the execution of category/brand strategy, optimization, and governance of digital touchpoints across brand sites, retailer PDPs, and digital shelf environments. - Ensure branded content meets CX principles of clarity, accessibility, compliance, and machine-readability for retail bots and agentic shopping engines. - Translate consumer insights into actionable digital improvements across the path to purchase. - PDP & Digital Shelf Optimization - Own best‑in‑class PDP execution (title, bullets, A+ content, imagery, video, ratings & reviews). - Partner with eCommerce and brand teams to implement content that drives traffic, conversion, and repeat purchases. - Maintain content quality checklists and implement continuous improvement based on analytics and competitive auditing. - Maintain digital compliance and QA processes across PDPs, brand sites, and content systems. - Omnichannel Content Strategy - Manage scalable content frameworks for regional team. - Ensure all digital assets (copy, images, video, A+ modules) meet accessibility, regulatory, and CX‑centric standards. - Lead the creation of mobile‑first, agent‑readable content including gallery tiles, structured data, and consumer-friendly benefit communication. - Identify opportunities to optimize Perrigo content for AI search, multimodal agents, and retail chat assistants. - Digital Insights & Performance Analytics - Use data to diagnose content, UX, media, and conversion gaps across key retail partners. - Track KPIs such as conversion, PDP traffic, content audit scores, search rank, and retail media efficiency. - Lead test‑and‑learn programs (A/B tests on PDP copy, imagery, claims placement, etc.) to drive measurable improvements. - Collaboration & Cross‑Functional Leadership - Partner with Brand Marketing to bring claims, innovation stories, and consumer education to life digitally. - Collaborate with eCommerce Sales to support retailer‑specific requirements and retail readiness. - Work with Medical/Legal/Regulatory teams to ensure compliant claims and content accuracy across all digital surfaces. - Coordinate with Global CX and IT teams on platform enhancements, automation, and future-state consumer experience architecture. Qualifications - Bachelor’s degree in Marketing, Digital Commerce, Communications, Business, or related field. - 6+ years of experience in digital marketing, eCommerce, digital shelf management, or consumer experience roles. - Experience in working with Amazon, Walmart, CVS and omnichannel retail platforms in the US and Canada. - Strong understanding of retail media, SEO/SEM, PDP optimization, and omnichannel content development. - Experience interpreting digital analytics and turning insights into action. - Skilled in managing creative agencies, content workflows, and cross-functional teams. Preferred - Experience in OTC, self-care, consumer healthcare, or CPG categories. - Familiarity with AI-driven shopping environments, multimodal agents, and emerging retail technologies. - Experience with DAM/CMS tools, PIMs, or digital content automation platforms. Key Competencies - Consumer-Obsessed Mindset: Puts consumer needs, clarity, and experience quality at the center of decisions. - Digital Expertise: Deep understanding of modern digital shelf expectations and omnichannel behaviors. - Analytical Rigor: Able to interpret data to diagnose problems, refine content, and improve performance. - Cross-Functional Collaboration: Works effectively across Marketing, eCommerce, IT, Medical, Legal, Regulatory, and global teams. - Agility & Innovation: Comfortable operating in a fast-paced environment and embracing new digital technologies. Benefits - Competitive compensation. - Benefits tailored to supporting you and your family. - Career development opportunities to ensure you feel valued and supported, both professionally and personally. - Hybrid Working Approach: Flexibility with the ability to work two days a week from home in many roles.

• During your internship you will gain in-depth insight into the daily work of a modern SEO agency. • Your main task is intensive learning and supporting the team with the following activities: • Keyword research: You will research relevant search terms to identify opportunities for new content. • Content optimization: You will assist in analyzing and optimizing existing web content for SEO criteria. • Link-building support: You will help the team create outreach lists and support the acquisition of backlinks. • Technical analysis: You will learn to identify basic technical SEO issues on websites (e.g., crawling, indexing). • Competitive analysis: You will assist in monitoring competitors and their online marketing strategies. • Reporting: You will prepare initial data analyses and reports.

• Provide administrative support and project coordination for leadership and cross-functional teams • Work closely with US leadership, HR stakeholders, and the Philippines project management team • Manage calendars, meetings, and scheduling for leadership • Organize email correspondence and follow-ups • Prepare reports, documents, and presentations for leadership meetings • Maintain organized files, records, and documentation • Support communication between leadership, HR, and project teams • Track project timelines, deliverables, and task progress • Coordinate with internal teams to ensure project milestones are met • Maintain project management tools such as Monday, Asana, Trello, or ClickUp • Prepare project updates and progress reports for leadership • Follow up with stakeholders to ensure accountability on tasks • Assist with coordination of digital marketing initiatives • Track marketing campaign timelines and deliverables • Support CRM updates, marketing reports, or analytics summaries • Coordinate with marketing, content, and operations teams