Company Overview: PartsBase Inc. is the world's largest online Aviation Marketplace and Community. Our global community is comprised of over 7,600 companies accessing our technology in over 217 countries & territories. We work with some of the biggest brands in aviation including Delta, Northrop Gruman, AvAir, Heico, Chevron, Air France Industries, and Air Australia. PartsBase offers a FULLY remote environment where one can work at the forefront of where the aviation business meets technology. Imagine getting to work with peers worldwide, implementing business technology projects that challenge the boundaries. Life at PartsBase: One of the top benefits of working at PartsBase is the culture. We are a TEAM-focused organization, and everyone celebrates each other's successes. Our inclusive culture welcomes all employees and values their unique contributions to our success. Our clients tell us time and time again that our people set us apart from the competition. We naturally strive to hire the very best talent. The ideal candidate is a motivated, well-organized individual who has a deep understanding of prospecting and developing strong relationships with customers. Role Overview We are seeking a Senior Digital Marketing Manager to own and execute PartsBase’s digital demand generation strategy across the full customer lifecycle. This is a highly visible, hands-on senior role responsible for translating business objectives into scalable, data-driven digital programs that drive pipeline, revenue, and brand leadership. As a senior individual contributor, you will lead multi-channel digital initiatives spanning email, paid media, social, content, and marketing automation. You will operate as a strategic partner to Sales, Product, and Leadership while maintaining deep executional ownership. This role is ideal for a marketer who can think at the GTM level, execute with precision, and optimize relentlessly. Key Responsibilities Digital Strategy & Demand Generation - Own the digital marketing roadmap and execution for full-funnel performance—from awareness and engagement through conversion and retention. - Design, launch, and continuously optimize integrated digital campaigns that drive measurable pipeline, revenue impact, and customer growth. - Translate company growth targets into actionable digital programs with clear KPIs and reporting. Email & Marketing Automation - Architect and optimize sophisticated email marketing and nurture programs tailored to complex B2B buying cycles. - Leverage marketing automation platforms (HubSpot, Marketo, Mailchimp) to drive lifecycle marketing, lead scoring, and conversion optimization. - Develop segmentation strategies within the CRM to deliver highly personalized, behavior-driven campaigns. Paid Media & Performance Marketing - Lead paid media strategy and execution across search, social, and retargeting channels with a focus on ROI, CAC, and pipeline contribution. - Own budget allocation, performance analysis, testing frameworks, and ongoing optimization. Social Media & Content Amplification - Define and execute social media strategy across LinkedIn, Facebook, X (Twitter), TikTok, and YouTube Shorts to support brand authority, engagement, and demand. - Oversee organic and automated outreach strategies using tools such as MeetAlfred to expand reach and engagement. - Collaborate on content strategy to ensure alignment with buyer personas, funnel stages, and product positioning. Analytics, Optimization & Insights - Establish testing and optimization frameworks using A/B testing, experimentation, and behavioral analytics tools (Optimizely, Hotjar, or equivalents). - Analyze campaign performance, identify insights, and communicate clear recommendations to stakeholders. - Build dashboards and reporting that tie marketing activity directly to business outcomes. Cross-Functional Leadership - Partner closely with Sales, Product, RevOps, and Executive Leadership to align digital initiatives with GTM priorities. - Act as a senior marketing voice in planning discussions, providing data-backed recommendations and strategic guidance. - Manage timelines, dependencies, and stakeholder communication across concurrent initiatives. Qualifications - 4+ years of progressive digital marketing experience with demonstrated ownership of multi-channel, full-funnel strategies. - Deep hands-on expertise in marketing automation platforms (HubSpot, Marketo, Mailchimp). - Proven experience managing CRM segmentation, lifecycle marketing, and experimentation frameworks. - Strong background in paid media strategy, execution, and performance optimization. - Advanced analytical mindset with the ability to translate data into actionable insights. - Demonstrated T-shaped marketer profile—broad channel fluency with deep expertise in core performance areas. - Exceptional communication, stakeholder management, and project leadership skills. - Comfortable operating independently in a fast-paced, scaling organization. Preferred - Experience in B2B SaaS, marketplaces, or complex/regulated industries. - Proven success driving measurable pipeline and revenue impact through digital marketing. - Experience partnering closely with Sales and RevOps teams in a revenue-driven environment. - Prior ownership of marketing programs supporting long sales cycles and multi-stakeholder buying groups.

• Responsible for managing customers' social media accounts (Facebook/Meta/Instagram and Twitter), including content creation, community management, and performance metrics • Assist customers with requests and needs for graphic design requests. Responsible for graphic design creation of marketing and social media assets in Canva • Ensuring social content is informative and appealing while following individual brand guidelines and best practices for each client • Managing social calendars and communicating any changes to deadlines or content • Managing the client’s online reputation by monitoring and responding to online reviews on behalf of the client • Monitoring community management by using programs like Sprout Social to engage, educate, and address inquiries • Work closely with the internal customer success team to streamline processes and coordinate the execution of new customer success strategies and communications • Manage requests/updates/issues for assigned clients via CRM/Zendesk ticketing system • Analyze social media metrics to identify trends that may impact customer satisfaction • Have a benchmark knowledge of SEO/PPC to be able to speak to trends and changes that may affect client satisfaction

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. The Sr. Associate, Digital Upsell is a high-energy, execution-focused role within Toast’s Digital Upsell team. You will own upsell funnel conversion rate optimization across Toast’s three core digital product surfaces-Toast Web, Toast Now, and Toast Shop- working at the intersection of CMS-driven content experiences and rigorous A/B testing to increase product discovery, inbound lead generation, and self-service purchase. This role reports into the Digital Upsell Lead and partners closely with Product, Design, Engineering, and Analytics to ship experiments that move the needle on upsell performance. A Day In the Life* (Responsibilities): - Execute and optimize the end-to-end upsell funnel across Toast Web, Toast Now, and Toast Shop—from discovery and product detail pages through inbound lead generation and self-service purchase completion. - Build, launch, and analyze A/B tests and growth experiments that improve traffic-to-trial, traffic-to-MQL, and purchase conversion rates across all digital surfaces. - Partner with CMS (Contentful) and front-end engineering teams to create, iterate, and maintain high-performing product detail pages, splash pages, and upsell entry points- without requiring engineering tickets for every content change. - Leverage product analytics tools (e.g., Amplitude) to develop hypotheses, monitor funnel health, identify drop-off points, and translate data into clear experiment briefs. - Write clear user stories, requirements, and test plans for Design and Engineering partners, translating growth strategy into actionable sprint-ready work. - Support the Digital Upsell Growth Lead in maintaining the digital growth roadmap and communicating experiment results, funnel insights, and performance narratives to Upsell and Product leadership. - Collaborate cross-functionally with Product Managers, Designers, Engineers, Analytics, and Marketing to ensure seamless customer journeys across multi-product discovery flows. - Stay current on CRO best practices, CMS capabilities, and experimentation frameworks, bringing fresh ideas and external benchmarks to the team. - Embrace AI tools (e.g., ChatGPT, Claude, Cursor) to accelerate day-to-day workflows—from drafting experiment briefs and analyzing funnel data to generating content variations and prototyping CMS components—building faster and with higher quality. What you'll need to thrive* (Requirements): - 3+ years of experience in digital marketing, conversion rate optimization, product-led growth, eCommerce, or digital product strategy. - Hands-on experience managing content on CMS-enabled surfaces (e.g., Contentful, WordPress, or similar headless CMS platforms). - Demonstrated experience designing, executing, and analyzing A/B tests or multivariate experiments with measurable business impact. - Strong analytical skills with proficiency in product analytics tools (e.g., Amplitude, Hex, Google Analytics) and comfort building dashboards or reports to track funnel performance. - Excellent communication skills- you can translate complex data into clear insights and write sharp briefs that Design and Engineering teams can act on. - Growth ownership mindset: you identify opportunities, move fast, and execute end-to-end with minimal hand-holding. - Experience working within cross-functional teams including Product, Design, Engineering, and Analytics. - Comfortable using AI and LLM-based tools to augment your work—whether for content creation, data analysis, or rapid prototyping—and eager to continuously learn and integrate new AI capabilities into your toolkit. Nice to Have's: - Experience working in a B2B or B2B2C SaaS environment, ideally within a multi-product portfolio company. - Familiarity with experimentation platforms (e.g., Optimizely, LaunchDarkly, or similar feature flagging tools). - Prior experience with headless CMS architectures and component-based content delivery. - Exposure to freemium, free trial, or Product-Qualified Lead (PQL) conversion models. - Proficiency with tools such as Figma, Jira, or Asana for cross-functional collaboration. - Experience in the hospitality, restaurant, or vertical SaaS space. AI at Toast At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture. Our Total Rewards Philosophy We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits. The base salary range for this role is listed below. The starting salary will be determined based on skills and experience. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions, if eligible), benefits, and equity (if eligible). Pay Range $98,000—$157,000 USD How Toast Uses AI in its Hiring Process Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. Diversity, Equity, and Inclusion is Baked into our Recipe for Success At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry is one of the most diverse, and we embrace that diversity with authenticity, inclusivity, respect, and humility. By embedding these principles into our culture and design, we create equitable opportunities for all and raise the bar in delivering exceptional experiences. We Thrive Together We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurant community. To learn more about how we work globally and regionally, check out: https://careers.toasttab.com/locations-toast. Apply today! Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com. ------ For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

• Promote programs through digital channels (LinkedIn, social media, email campaigns) • Support content distribution and campaign execution • Generate and qualify leads (students, professionals, institutions) • Assist in managing digital marketing campaigns • Track performance and engagement metrics • Collaborate with business development and design teams • Support promotion of internships, workshops, and educational partnerships