• Drive top-of-funnel pipeline: Identify, map, and engage high-quality prospects in whitespace accounts using a multi-channel approach (email, LinkedIn, calls, video). • Own your territory: Work side-by-side with Mid-Market or Enterprise AEs to build strategic account plans, research buyer personas, and coordinate outreach efforts. • Craft high-quality outreach: Personalize messaging by persona, industry, and trigger event to drive engagement while protecting Ashby’s brand reputation. • Contribute to playbooks: Test new prospecting plays (e.g. event-based outreach, intent-driven cadences) and feed learnings back to the team. • Collaborate cross-functionally: Partner with Marketing to ensure campaign alignment and feedback loops. Participate in weekly syncs with Sales and monthly pipeline reviews. • Track and optimize: Maintain clean CRM hygiene, track activity and outcomes, and iterate on what works to hit KPIs.

Business Unit: Conversion - We’re CRO experts who help brands to optimize their digital ecosystems, websites, platforms, and customer experiences  to  drive real, measurable growth. Location: Canada/US (Remote) - if you are located in Vancouver, this role will be hybrid (2 days/week in office) About GAIN is a creative-led, insight-driven company that blends data, tech and creativity. We believe the best ideas emerge where intelligence and creativity unite, where insight sparks imagination, and where innovation turns possibility into progress.   We are explorers of new frontiers, shaping bold strategies that move people, brands, and businesses forward. Individually and together, our specialist teams provide the vision, data, and confidence brands and organisations need to make braver, more impactful decisions.  Today as GAIN, we work as a united force, using data to fuel creativity, and technology to unlock new possibilities. As imagineers we don’t just embrace innovation – we engineer it, transforming information into action, and ideas into breakthroughs.    This is where rebel thinking, smart technology, and data-driven creativity shape the future. Through our five specialist teams: Creative Studio, Conversion, Customer Science,  Experience  and  Performance. Individually, and together, we work to fuel your growth and deliver measurable impact.  The Role At Conversion, we don’t just "use" tools; we maximize their ROI. Many enterprises invest millions on "Best-of-Breed" technology stacks, yet most only scratch the surface of their tool’s potential. Your mission is to bridge that gap. Reporting to the VP, Growth at GAIN Conversion you will be the primary link between our top-tier technology partners and our world-class services, ensuring that companies realize the value these tools promise to provide.  Responsibilities Partner Ecosystem Support, Technical Enablement & Referral Management - Drive Inbound Lead Gen: Build and maintain deep-rooted relationships with Account Executives (AEs) and Customer Success Managers (CSMs) at technology partners. - Acting as a technical point of contact for these partner AEs and CSMs stakeholders. You’ll answer "Can GAIN Conversion do X with this tool?" and provide the technical confidence needed to move a referral forward. - Educate partners on how GAIN Conversion services as a critical compliment to their software’s success. - Asset Creation: Develop "Value Realization" playbooks and technical one-pagers that partners can use to pitch Conversion’s services. - Agnostic Support: Maintain a working knowledge of our primary partner ecosystem to provide neutral, helpful advice to clients and prospects. - Partner Diplomacy: Navigate the delicate politics of a multi-partner ecosystem, ensuring we remain a trusted, neutral advisor to our clients while staying "top of mind" for all major tech partners. Solution Architecture & Co-Selling - Consultative Solutioning: Act as the technical/strategic bridge during the sales process. You’ll map client business problems to specific GAIN Conversion service offering within the context of their specific tech stack. - Quota Achievement: Own a partnership-sourced revenue target. You’ll manage the pipeline from "partner intro" to "signed contract," with a conservative ramp-up in Year 1 to allow for relationship seeding. Knowledge Sharing - Internal Liaison: Act as the "librarian" of partner knowledge. When a partner releases a new feature you summarize it for our delivery consultants. If you identify gaps in our internal team's knowledge, you facilitate bringing in the partners to upskill our team on the latest features and capabilities. You aren't the trainer, but you are the orchestrator. - The Handover: Once the contract is signed, transition the knowledge you have gained through the sales process and partnership discussion to our delivery teams so they can hit the ground running. You will then step back from day-to-day operations but remain the strategic "North Star" for the account, conducting periodic check-ins to ensure we are delivering the value you promised. How You'll Work Rebel Thinking: We don’t accept “good enough”. Rebel Thinking is about curiosity with courage. We make it safe to question assumptions, challenge the obvious, and explore smarter, braver ways forward, even when it feels uncomfortable. This is how new ideas, better products, and real breakthroughs happen.  Make It Happen: “We turn intent into momentum.” Making it Happen is about turning ambition in to action. We move fast, learn fast, and push through obstacles together. Progress beats perfection, and momentum creates impact.   Swarming Our Expertise: “Individually smart. Collectively unstoppable.” Swarming our Expertise means we win together. We commit to developing our expertise so that by combining diverse skills, perspectives, and experiences, we solve harder problems faster and deliver results no single expert could achieve together.

• Develop and implement strategies for targeting enterprise account lists in specified verticals, including tailored outreach and social selling on LinkedIn to build trust with senior stakeholders. • Confidently overcome objections and guide prospects through the sales funnel, consistently doing the preparation and follow-up needed to help the team exceed revenue goals. • Support a sales team of almost 20 AEs for a smooth transition of outbound leads, ensuring meetings are high-quality, well-qualified, and set up for successful handoffs. • Use Salesforce, Sales Navigator, and ZoomInfo to optimize prospecting, tracking, and account management, including building and maintaining clean account and contact lists. • Identify key accounts and event attendees, proactively reaching out to schedule meetings for the team in advance of conferences and industry events, and attending select conferences to help network in person. • Partner with Sales Operations to streamline and optimize sales processes through automation, while consistently following a repeatable, process-driven outbound motion.

• Proactively generate top-of-funnel opportunities within an existing client base • Identify whitespace and develop strategic hypotheses for growth across accounts • Lead early-stage discovery and shape client thinking around new opportunities • Build and maintain a healthy, forward-looking pipeline through consistent outreach and engagement • Partner cross-functionally to bring the right solutions to market at the right time • Guide opportunities through the sales cycle, from initial idea to closed deal • Leverage data and insights to prioritize efforts and refine business development strategy