Job Title: Paid Ads Specialist Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role: We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize digital advertising campaigns across platforms like Google, Meta, LinkedIn, and others. The ideal candidate is analytical, data-driven, and experienced in managing performance-focused ad campaigns that drive measurable ROI. This role blends strategic thinking with hands-on execution. You’ll be responsible for managing end-to-end campaign performance — from planning and audience targeting to creative optimization and reporting — ensuring every advertising dollar contributes to growth and profitability. Responsibilities: Strategy & Planning: - Develop and execute comprehensive paid advertising strategies aligned with business goals. - Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other relevant channels. - Research and define audience segments, keywords, and targeting opportunities. - Work closely with marketing leadership to forecast budgets and performance expectations. Campaign Management & Optimization: - Create, test, and optimize ad creatives, copy, and landing pages for maximum impact. - Continuously monitor campaign performance and make adjustments to improve CTR, CPC, CPA, and ROAS. - Implement A/B testing and conversion rate optimization tactics to improve results. - Leverage automation tools and dynamic campaign features (such as Dynamic Search Ads and Performance Max). Collaboration & Coordination: - Partner with content, design, and analytics teams to ensure cohesive campaigns. - Align paid media efforts with broader marketing and brand initiatives. - Manage relationships with platform representatives and stay updated on new advertising features. Analytics & Reporting: - Track and analyze campaign performance, identifying trends and areas for improvement. - Prepare weekly and monthly reports highlighting key metrics, insights, and recommendations. - Use data-driven insights to refine audience targeting, creative strategy, and channel allocation. What Makes You a Perfect Fit: - You’re a performance-focused marketer who thrives on measurable results. - You combine creativity with a data-driven mindset. - You stay ahead of digital ad trends, platform updates, and best practices. - You enjoy experimenting, testing, and optimizing to improve ROI. - You communicate insights clearly and collaborate effectively with teams. Required Experience & Skills (Minimum): - Proven experience managing paid ad campaigns across Google Ads and Meta platforms. - Strong understanding of PPC metrics, attribution models, and conversion tracking. - Hands-on experience with Google Analytics, Tag Manager, and reporting tools. - Ability to analyze data, identify insights, and make performance-driven decisions. - Excellent communication, organization, and project management skills. Ideal Experience & Skills: - Experience with additional platforms such as YouTube, LinkedIn Ads, or TikTok Ads. - Familiarity with automation tools, scripts, and dynamic targeting campaigns. - Understanding of landing page optimization and funnel strategy. - Experience managing ad spend budgets of varying sizes efficiently. - Knowledge of performance tracking, remarketing, and multi-touch attribution. What Does a Typical Day Look Like? A Paid Ads Manager’s day is a mix of strategy, execution, and optimization. You will: - Review campaign performance metrics and adjust bids, budgets, and targeting. - Launch and test new ad creatives or copy variations. - Collaborate with content and design teams on upcoming campaigns. - Analyze performance data to identify optimization opportunities. - Prepare weekly insights reports and present recommendations to leadership. In short: you’ll be the driving force behind paid acquisition performance and ROI growth. Key Metrics for Success (KPIs): - Return on Ad Spend (ROAS) - Cost per Lead (CPL) / Cost per Acquisition (CPA) - Click-Through Rate (CTR) and Conversion Rate - Ad Spend Efficiency and Budget Utilization - Overall Campaign ROI and Growth over Time Interview Process: - Application Review – Assessment of experience and alignment with role requirements. - Initial Interview – Discussion of background, advertising expertise, and platform knowledge. - Technical Interview – Evaluation of campaign strategy, optimization, and data interpretation skills. - Final Interview – Discussion with leadership to assess strategic fit and collaboration style. - Offer & Background Verification #LI-AG1

• Lead end-to-end Amazon Ads strategy (Sponsored Ads, DSP, and advanced formats). • Manage and mentor a team of Amazon Account Managers. • Monitor and improve key metrics such as ACOS, TACOS, and overall account performance. • Identify growth opportunities through keyword expansion, bid optimization, and audience targeting. • Diagnose and resolve performance issues using data-driven insights. • Handle high-budget accounts (₹10L+ monthly ad spends) with a focus on ROI. • Participate in client calls, present strategies, and ensure long-term retention. • Prepare weekly and monthly performance reports with actionable insights.

Job Title: Performance Marketing Specialist Position Type: Full-Time, Remote Working Hours: U.S. Time Zone About the Role: We are seeking a highly skilled Performance Marketing Specialist to develop, execute, and optimize paid marketing campaigns across multiple digital channels. The ideal candidate is both analytical and creative — capable of managing the full performance marketing funnel to drive measurable growth in leads, sales, and ROI. You will oversee campaigns across Google, Meta, LinkedIn, and other platforms, ensuring that every dollar spent delivers maximum impact. Responsibilities: Campaign Strategy & Execution: - Develop and manage performance-driven campaigns across Google Ads, Meta, LinkedIn, and other paid platforms. - Plan, execute, and optimize campaigns tailored for lead generation, sales, or brand awareness. - Create, test, and refine ad creatives, audiences, and messaging for peak performance. - Collaborate with content, creative, and marketing teams to ensure message consistency. Optimization & Growth: - Monitor campaign performance daily to identify improvement opportunities. - Conduct A/B testing on creatives, audiences, and landing pages. - Optimize bids, budgets, and targeting to maximize ROI and efficiency. - Stay updated on platform changes and best practices to maintain competitive advantage. Analytics & Reporting: - Track and analyze key campaign metrics including CTR, CPC, CPA, ROAS, and conversion rates. - Use analytics tools (Google Analytics, Tag Manager, platform dashboards) to evaluate performance. - Prepare and present performance reports with actionable insights and recommendations. - Use data-driven findings to refine overall paid media strategy. Collaboration & Strategy Alignment: - Work closely with marketing and sales teams to align paid campaigns with business objectives. - Contribute to broader marketing strategies that integrate paid, organic, and content channels. - Support the creative process by providing data-backed feedback on ad messaging and visuals. What Makes You a Perfect Fit: - You’re a data-driven marketer who loves experimenting and improving campaign results. - You understand how to build, scale, and optimize campaigns that convert. - You thrive on combining analytical thinking with creative execution. - You’re proactive, detail-oriented, and passionate about performance marketing. Required Experience & Skills (Minimum): - 3+ years of hands-on experience managing paid campaigns (Google Ads, Meta, or LinkedIn). - Proven ability to deliver strong ROAS, reduce CPA, and scale budgets profitably. - Solid understanding of PPC, attribution models, and conversion tracking. - Strong analytical skills and experience using Google Analytics, Tag Manager, or similar tools. - Excellent communication, time management, and project coordination skills. Ideal Experience & Skills: - Experience in both Lead Generation and E-commerce campaign strategies. - Familiarity with CRM or automation tools (HubSpot, Salesforce, Marketo). - Understanding of funnel marketing and audience segmentation. - Google Ads and Meta Ads certifications. - Experience managing multiple ad accounts or client portfolios. What Does a Typical Day Look Like? A Performance Marketing Specialist’s day is a mix of execution, analysis, and optimization. You will: - Review campaign performance dashboards and metrics. - Launch, adjust, and optimize ad campaigns based on real-time data. - Collaborate with design and content teams on new creatives. - Experiment with new targeting, bidding, or ad formats. - End the day analyzing trends and preparing strategy updates. In short: you’ll be the driving force behind scalable, data-backed marketing success. Key Metrics for Success (KPIs): - Click-Through Rate (CTR) - Cost Per Lead (CPL) / Cost Per Acquisition (CPA) - Return on Ad Spend (ROAS) - Conversion Rate - Lead or Sales Volume Growth - Budget Utilization Efficiency Interview Process: - Application Review – Evaluation of experience and alignment with requirements. - Initial Interview – Discussion of background, paid media experience, and fit. - Technical Interview – Campaign review and strategy-based discussion. - Final Interview – Deep dive with leadership to assess alignment and potential.

• Development, implementation and optimization of email marketing campaigns across the entire funnel • Build and maintain automated lead and demand generation sequences • Segmentation, personalization and analysis of campaign performance • Hands-on use of tools such as Cognism, Idealfront, Clay, Smartlead or comparable platforms • Responsibility for data quality, workflows and KPI tracking • Management and execution of SEA & Paid Social (Google Ads, LinkedIn Ads, etc.) • Joint development of campaign strategies with our CMO • Monitoring of KPIs, conversion rates and budget allocations • Support in the further development of the international marketing strategy