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Make money work. Sarwa is regulated by the FSRA in the ADGM.
Director of Content
Location
United Arab Emirates
Posted
71 days ago
Salary
0
Seniority
Lead
Job Description
Director of Content
Sarwa ثروة
• Lead, mentor, and develop a team of content creators, designers, editors, and editorial specialists. • Oversee all content output to ensure consistency in quality, brand voice, business goals, and editorial standards. • Own and maintain brand voice guidelines, style guides, and editorial standards documentation. • Manage the editorial calendar and publishing cadence across all content channels. • Guide content strategy by deriving thoughtful insights from data analysis, audience research, and performance metrics. • Optimise the content performance–creation feedback loops, and constantly refine content strategy in alignment with the VP of Marketing. • Define, track, and report on content KPIs (e.g. traffic, engagement, conversions, lead attribution) to leadership and stakeholders. • Manage and help create content per platform, focusing on overarching user search intent and pain points. • Collaborate with growth, product, and advisory teams to produce high-converting content (video, podcasting, written) focused on financial literacy. • Coordinate SEO/GEO content strategies alongside team members and specialists. • Own the content distribution and amplification strategy, including email newsletters, syndication, organic social, and paid promotion of content. • Explore and integrate AI-assisted content tools and workflows to improve efficiency and scale, while maintaining editorial quality. • Contribute and support with content creation, announcements, community events, and other relevant communications. • Manage the content budget, including allocation across internal resources, freelancers, and external agencies. • Oversee relationships with freelance writers, designers, video producers, and agency partners as needed.
Job Requirements
- 4-7+ years in content development, marketing, or publishing, with at least 2 years in a leadership role.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Exceptional written, verbal, and editing skills.
- Strong understanding of SEO/GEO.
- Ability to read and review Arabic content.
- Strong leadership, mentorship, and interpersonal skills.
- Organised, adaptable, and comfortable with ambiguity and creative problem-solving.
- Experience with multi-platform content creation (blog, social, email, video, podcast).
- Familiarity with martech and analytics tools (e.g. WordPress, ActiveCampaign, Sprout Social, Google Analytics, SEMrush, ClickUp).
- Experience integrating AI tools into content workflows.
- Background in tech, finance, or startups.
- Portfolio or writing samples demonstrating editorial range and quality.
- Considered a plus: Fluency in Hindi, Urdu, or languages other than Arabic.
- Experience organizing and moderating in-person events.
- A Master’s degree or certifications in strategic marketing or similar.
Benefits
- Remote and flexible work environment.
- Diverse, driven and supportive team with a positive work atmosphere (one of our core values).
- A culture of growth - being mentored, coached and supported to grow in your career.
- Great company healthcare package with dental and optical coverage.
- Learning and development budget.
- Equity plan for all employees.
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