• Develop clear, differentiated positioning for Third Party Risk • Simplify complex intelligence workflows into compelling, customer-centric narratives • Create messaging frameworks tailored to multiple personas (CISO, security teams, risk teams, procurement) • Lead launches for new capabilities, integrations, and solution expansions • Partner with Product to align roadmap with market needs and competitive dynamics • Define packaging, value metrics, and pricing narratives in collaboration with leadership • Build high-impact sales enablement assets (pitch decks, battlecards, ROI frameworks) • Train global sales teams on storytelling, objection handling, and differentiation • Support strategic deals with tailored messaging and executive narratives • Engage directly with customers and prospects to understand pain points and buying behavior • Translate customer insights into product feedback and GTM improvements • Develop case studies, proof points, and outcome-driven value stories • Analyze competitors across TPRM, threat intelligence, and broader risk platforms • Identify whitespace opportunities and inform strategic direction • Track market trends (e.g., supply chain risk, account takeover, scams, fraud ecosystems)

• Develop and implement product marketing plans and campaigns based on value propositions and market research for assigned products, including supporting pricing recommendations. • Conduct ongoing research and analysis of market trends, customer needs, and competitive landscape to inform product positioning and marketing strategies. • Collaborate with Product Management and Development to support go-to-market strategies, product launches, and promotional activities for U.S. markets. • Track and report on the effectiveness of product marketing campaigns and launches using core metrics; provide recommendations for optimization. • Work closely with internal teams (sales, product management, research, development) and external partners to ensure alignment and successful execution of marketing initiatives. • Ensure brand consistency and compliance with RQI Partners’ standards and partner organizations’ guidelines. • Support efforts to increase customer retention, satisfaction, and overall perception of RQI Partners’ products.

• Plan and execute B2B focused product launches and go to market initiatives. • Define positioning, messaging and ICPs for Dune’s analytics products, including the analytics hub, Analytics API, dbt connector and Datashare, across EVM chains and major ecosystems and key datasets like dex.trades, prices.usd, and tokens.transfers. • Create sales enablement content, such as keyword-optimized product pages, decks, case studies, and demos. • Collaborate with Product managers and engineering on documentation for datasets and use cases • Collaborate with Product and Engineering on pricing, packaging, and product strategy, shaping the story of what we build and why • Leverage AI-driven tools and insights to optimize decision-making, streamline workflows, and enhance team productivity

• Launch growth experiments (A/B tests, onboarding flows, copy changes) • Improve trial-to-paid conversion with better UX, CTAs, and in-app nudges • Spot leaks in the funnel using PostHog, GA4, Clarity, and product data • Own high-intent pages like Pricing, Signup, and landing pages • Run paid acquisition tests (Meta, Google Search) and analyze CPL/ROI • Collaborate with product, design, and marketing to move fast • Share weekly growth reports that focus on data, not fluff • Be initiative-taking, proactive, and able to challenge assumptions