• Own Campaign Execution • Manage the end-to-end workflow of multi-channel campaigns, from initial brief through launch, while keeping timelines, stakeholders, and deliverables aligned. • Bridge Strategy and Creative • Translate marketing goals into clear, actionable creative briefs. Act as the primary point of contact for design and copy, managing workflows and keeping production on track. • Drive Cross-Channel Alignment • Ensure consistency across all digital touchpoints, including social, email and e-commerce, and SEO and paid media. You’ll help connect the dots so campaigns feel cohesive, not fragmented. • Support Retail Initiatives • Coordinate asset development and submission requirements for national retail partners and in-store placements, balancing internal timelines with external deadlines. • Maintain Systems and Process • Keep our project management tools and digital asset library organized and up to date, with a focus on clarity, documentation, and repeatable processes.

• Execute retention, adoption, and success lifecycle programs as defined by Customer Marketing strategy. • Deliver onboarding, value-realisation, and renewal-adjacent communications in partnership with Marketing Automation and Content teams. • Execute operational and support-related customer communications, ensuring accuracy, timeliness, and customer clarity. • Coordinate with the Marketing Automation Lead to operationalize lifecycle journeys and ensure smooth handoff between strategy and system execution. • Support execution of Voice of Customer and survey programs, including deployment, tracking, and coordination of follow-up actions. • Monitor program delivery and flag risks, gaps, or opportunities for improvement to the Retention & Success Lead. • Maintain documentation, calendars, and execution readiness for retention and success initiatives, particularly during periods of change (e.g. migrations, platform updates). • Collaborate with GCS, Support, and Product teams as required to ensure lifecycle execution aligns to customer realities.

Manage the development and execution of a comprehensive admissions marketing strategy, oversee multi-channel outreach efforts, and evaluate marketing performance to enhance audience engagement and support enrollment goals.

Role Description The Sr Manager, Segment Marketing – Medical Device Industry is the strategic, hands-on Marketing leader for AORN’s Medical Device Industry, driving growth of educational, awareness, and access-oriented programs and products across institutional and professional audiences. This role develops and executes integrated, data-driven segment strategies that accelerate acquisition, engagement, retention, and revenue. - Own the segment marketing strategy for Medical Device Industry. - Establish and lead ongoing market, customer, consumer behavior, and competitive intelligence processes. - Create and maintain personas, value propositions, and messaging frameworks for institutional buyers and perioperative professionals. - Translate market and member insights into clear go-to-market (GTM) plans, competitive messaging, customer journeys, and customer experiences. - Drive acquisition, onboarding, engagement, renewal, and re-engagement campaigns to grow qualified leads and revenue. - Promote AORN’s mission-driven programs through tailoring offers and journeys for the Medical Device Industry. - Plan and execute integrated campaigns across email, web, paid, social, content, and events with defined KPIs, budgets, and timelines. - Partner with digital, web, and creative teams to deliver targeted, accessible, and compliant content across channels. - Ensure quality control of all externally facing assets, including content accuracy, visuals, URLs, and links. - Create and manage clear creative briefs outlining audience insights, competitive context, and success metrics. - Collaborate with the Medical Device Industry Sales team and LOB leader on offers, pricing narratives, objections, and competitive strategy. - Build and evolve sales enablement tools (pitch decks, one-pagers, case studies, email sequences) and incorporate field feedback. - Define, track, and report funnel KPIs (lead quality, conversion, revenue/ARR, member growth, retention, engagement, and ROI). - Assess channel and platform performance; test and optimize to improve efficiency and impact; deliver regular performance reports. - Lead and manage employees and contractors supporting assigned segments. - Provide coaching, mentorship, and performance feedback to team members. - Collaborate cross-functionally with the Membership, Education, Events, Policy/Advocacy, Sales, and Analytics teams. - Other duties as assigned. Qualifications - Bachelor’s degree in marketing, business, communications, healthcare administration or related field. - 8+ years of progressive strategic marketing experience in the medical device industry, hospitals/health systems, or related healthcare industries. - 3+ years of experience managing a team. Requirements - Experience marketing to or partnering with medical device or B2B healthcare manufacturers. - Experience working for a membership association. - Experience in an agency setting, internal or external. - Experience developing sales enablement assets and collaborating closely with sales teams. - Experience with best practices for digital and traditional channels. - Experience using data and analytics to inform strategy and optimize performance. - Proficiency with marketing technology (CMS, CRM, marketing automation, paid media, social, analytics). Benefits - Health insurance package options that include a HDHP plan and a PPO plan. - Dental and vision coverage. - Flexible Spending Account (FSA) and Healthcare Savings Account (HSA) options. - Employer paid short- and long-term disability, accidental death and dismemberment, and life insurance coverage. - Voluntary Life Insurance options including critical illness and accident insurance. - 401(k) plan with immediate vesting. - Pet insurance. - Udemy Learning. - Paid time off and 10 paid holidays per year. - Paid sick time. - Paid parental leave. - Free subscription to Calm. - Up to 8 hours of paid volunteer time. - Employee Assistance Programs. - Staff Incentive Bonus.