• Manage eCommerce stores (eg. HKTVmall), Product Listings upload, Pricing, Marketing Campaigns/ Deals/ Promotions, research and data analysis etc. • Assist in the business activities and projects of assigned channels including but not limited to daily order management, fulfillment, order forecast, inventory management, preparing business analysis reports and customer services • Customer research to competitor analysis, you will understand the landscape and what the customers need. Analyze business trends and consumer insights and evaluate existing product categories on choices • Your voice matters and could change our direction if it is convincing!

• Craft stunning visuals for email marketing, packaging, ads, and social media that make people stop scrolling and start clicking. • Maintain and evolve the brand’s visual identity across all platforms, ensuring consistency without being boring. • Work closely with marketing, product, and content teams to bring campaigns to life—from rough concepts to polished designs. • Use performance data to iterate on your designs and find out what really connects with the audience. • Bring fresh ideas to the table, whether it’s a new layout, a bold color palette, or an unexpected visual twist.

• Own end-to-end eCommerce performance, including conversion, AOV, and revenue growth • Analyze funnel performance and identify opportunities across acquisition → conversion → retention • Define and track KPIs; translate insights into actionable recommendations • Lead digital merchandising strategy (assortment, placement, promotions) • Optimize onsite experience, including landing pages, navigation, and product/vendor pages • Develop and test personalization and recommendation strategies • Partner with the existing team to improve vendor mix and assortment strategy based on customer demand and business goals • Identify opportunities to drive additional value through strategic partnerships (e.g., exclusives, promotions, co-marketing) • Introduce structure for vendor prioritization and roadmap planning • Design and execute A/B tests and growth experiments • Partner with marketing to drive lifecycle and retention strategies • Optimize campaigns to increase repeat purchase and customer lifetime value • Collaborate with product and engineering to define roadmaps and requirements • Partner with analytics to build a single source of truth for performance • Influence stakeholders and leadership with clear, data-driven recommendations

• Own the marketplace experience end-to-end. Drive the strategy and execution of Forma Collective as the primary destination for benefits discovery and redemption. • Shift user behavior from claims → marketplace. Design experiences that nudge, incentivize, and naturally transition users toward on-platform redemption. • Drive measurable growth: Increase Marketplace visits, Conversion to purchase, Total GMV / wallet spend on-platform • Build a best-in-class benefits marketplace Apply proven e-commerce and marketplace principles (merchandising, personalization, discovery, lifecycle engagement) to benefits. • Lead experimentation at scale Develop hypotheses from user behavior and spend data, and run structured experiments to optimize key metrics. • Create compelling redemption moments Design innovative ways to surface and deliver benefits (timely prompts, curated collections, lifecycle triggers, etc.). • Deeply understand users Build a strong point of view on member needs, motivations, and barriers to an intuitive benefits experience on-platform