• Responsible for consistently exceeding agreed upon new business production and direct written premium goals • Effectively managing the agents of an assigned market to increase company market share • Collaborates with Product, Pricing, Operations to perform stakeholder analysis • Develops and maintains the assigned market’s new agency appointment pipeline • Key company liaison within assigned market to both independent agencies and industry associations • Collaborates with Independent Agents to assist with creation of agency-specific business plans • Consults with Independent Agents to gather market intel

• Support and advise our existing contacts • Acquire new customers • Conduct qualified customer and application consultation meetings, primarily with chief and senior physicians and operating room staff • Present our product portfolio on-site at customer locations • Act as the interface between our customers and the internal sales team • Participate in and support customer events, trade fairs, training events and workshops • Regional responsibility for achieving quantitative and qualitative annual targets in West Germany (Hesse, North Rhine-Westphalia, Rhineland-Palatinate, Saarland)

• Responsible for leading a sales team to grow sales in the region • Ensure that costs are in control and affect a high level of employee drive • Provide quality training for the sales force • Lead, coach, and mentor a team of Outside Sales Representatives • Join team on field sales calls, providing feedback • Provide ongoing training and development towards the sales team • Hold direct selling responsibility for a set of customer accounts • Direct and monitor all sales activities for the region • Manage individual sales representative performance • Establish and monitor a proper product mix to maximize gross margin • Coordinate promotions with the sales and marketing teams • Organize and lead Regional Sales Meetings

• Develop, manage, and grow relationships with assigned strategic OEM dealer groups. • Implement dealer business plans aligned with territory goals. • Evaluate dealer performance against sales targets, inventory metrics, and customer satisfaction. • Identify capability gaps and collaborate to improve sales execution. • Drive territory revenue and market share through dealer-led new dump truck sales. • Partner with dealers to forecast demand and manage inventory mix. • Identify new market opportunities and support dealers in complex opportunities. • Strengthen competitive positioning by providing market intelligence. • Deliver ongoing training on product specifications and selling strategies. • Ensure dealers have current sales tools and marketing materials.