• Lead the development and ongoing refinement of product value propositions grounded in deep market research, competitive intelligence, and customer insights. • Organize and communicate the products' unique selling points and ensure messaging is clear and compelling. • Architect and execute comprehensive GTM strategies for feature releases. • Partner with Product Managers to shape launch sequencing, timelines, and long-term adoption success. • Assist in defining and tracking KPIs that measure the success of GTM initiatives and product marketing impact. • Lead post-launch reviews to evaluate performance, optimize future launches, and ensure alignment with broader business and revenue goals. • Serve as a strategic partner to Product Managers by synthesizing market trends, educator needs, and competitive benchmarks into actionable guidance that informs product roadmaps and development priorities. • Collaborate with sales leadership to equip teams with tools, messaging, and training needed to effectively position products across diverse institution types. • Manage cross-departmental alignment around product launches, ensuring all teams are prepared and aligned on key launch milestones. • Lead strategic support for high-value or large-scale adoption opportunities by developing tailored product narratives and collaborating with GTM and product teams to deliver customized materials and presentations.

• Partner deeply with Product: attend sprint reviews. • Own go-to-market for product launches. • Create product content that sells and educates. • Be on camera: record loom walkthroughs. • Build enablement materials. • Develop positioning and competitive intelligence.

• Own AI-driven outbound campaigns, from initial outreach to booked meetings. • Own and optimize our GTM tech stack (Clay, Lemlist, Salesforce) to ensure smooth operations and scalability. • Design and maintain data integrations and workflows for reliable, real-time information flow across systems. • Develop dashboards and reports that turn complex data into actionable insights. • Partner closely with Sales, Marketing, Management, and RevOps teams to streamline processes and improve campaign performance.

• Own AI-driven outbound campaigns, from initial outreach to booked meetings. • Own and optimize our GTM tech stack (Clay, Lemlist, Salesforce). • Design and maintain data integrations and workflows for reliable information flow. • Develop dashboards and reports that turn complex data into actionable insights. • Partner closely with Sales, Marketing, Management, and RevOps teams to improve campaign performance.