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Senior Product Marketing Specialist
Location
South Carolina
Posted
93 days ago
Salary
0
Seniority
Senior
Job Description
Senior Product Marketing Specialist
Jobs for Humanity
• Lead the development and ongoing refinement of product value propositions grounded in deep market research, competitive intelligence, and customer insights. • Organize and communicate the products' unique selling points and ensure messaging is clear and compelling. • Architect and execute comprehensive GTM strategies for feature releases. • Partner with Product Managers to shape launch sequencing, timelines, and long-term adoption success. • Assist in defining and tracking KPIs that measure the success of GTM initiatives and product marketing impact. • Lead post-launch reviews to evaluate performance, optimize future launches, and ensure alignment with broader business and revenue goals. • Serve as a strategic partner to Product Managers by synthesizing market trends, educator needs, and competitive benchmarks into actionable guidance that informs product roadmaps and development priorities. • Collaborate with sales leadership to equip teams with tools, messaging, and training needed to effectively position products across diverse institution types. • Manage cross-departmental alignment around product launches, ensuring all teams are prepared and aligned on key launch milestones. • Lead strategic support for high-value or large-scale adoption opportunities by developing tailored product narratives and collaborating with GTM and product teams to deliver customized materials and presentations.
Job Requirements
- Minimum 3–5 years of experience in Product Marketing, higher education courseware highly preferred
- Deep understanding of higher-ed technology product lifecycle, with experience driving product launches, positioning, and customer engagement initiatives in this industry
- Creative thinker with a proven record of bringing fresh, audience-centric ideas to marketing programs
- Proven success developing and executing innovative, results-driven GTM campaigns
- Demonstrated ability to analyze market trends and performance data
- Strong communication skills; able to present clearly to stakeholders at all levels
- Experience writing marketing copy and creating collateral
- Sales enablement experience, providing trainings and partnering on top accounts and presentations
- Ability to balance working both independently and as part of a dynamic team
- Bachelor’s degree in marketing, business, communications, or a related field
Benefits
- 30+ days of paid time off to start with additional time each year of employment
- Employer 401(k) match of up to 3.5%
- Significant employer contribution to healthcare benefits
- Generous Health Benefits (Medical insurance (BCBS), Vision and Dental insurance (Mutual of Omaha))
- Employer paid Employee Assistance Program with counseling options
- Culture is energetic, supportive, collaborative, and transparent!
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