• Developing clear and effective production manufacturing solution messaging by persona and industry vertical to be used in marketing and sales campaigns • Maintaining up-to-date messaging and product marketing assets for all of Fictiv’s production manufacturing and supply chain service offerings • Interacting with customers and Fictiv sales reps to document win/loss analysis and deepen our understanding of our target audience • Evaluating Fictiv’s positioning against our competition to inform our positioning and accentuate its differentiation in the market • Directing launch campaigns to promote new feature releases and services • Delivering clear messaging for emails, ads, web landing pages, brochures and technical positioning to support marketing campaigns and SEO initiatives • Enabling our sales teams with product trainings and sales enablement materials • Identifying case studies and testimonials that provide clear, quantifiable examples of Fictiv’s value

• Turn product into offers: Partner closely with Product/Engineering, absorb product updates and technical context, and convert them into crisp positioning, messaging, and value propositions. • Build core PMM assets: Create and continuously improve go-to-market materials such as landing pages, pitch decks, one-pagers, solution briefs, and internal enablement docs. • Enable Marketing & BD/Sales: Onboard and train teams on new services/offers, messaging, and how to use the assets in real conversations and campaigns. • Stay on top of Web3 trends: Run lightweight but continuous market/trend research (Web3 infrastructure, developer tooling, ecosystem shifts), and share insights with both product/tech and go-to-market teams. • Support GTM execution: After packaging an offer, help drive it into action — acting as a cross-functional “glue” and informal leader to ensure campaigns and BD motions communicate the offer correctly (you won’t own every process, but you’ll shape direction and quality).

• Lead commercialization and on-market product support for hereditary (affected and unaffected) products • Working closely with the Product Management team, develop the overall hereditary product positioning including determination of compelling value propositions, competitive positioning and sales initiatives by closely working with marketing, commercial teams and other internal stakeholders • Lead message development and provide input on content creation and maintenance for the different customer segments in close collaboration with other relevant members of the downstream marketing team • Support the Product Management team by driving business case validation for new market opportunities and proposals. This includes strategic plans, product definitions, market analysis and segmentation, collections of VOC, as well as product requirements • Support the formulation of user needs and commercialization plans • Consistently and independently interact and support market access submissions including providing technical descriptions and use case information • Drive the creation and delivery of product sales training for the hereditary product portfolio • Participate in sales meetings, seminars, industry conferences, and tradeshows • Understand and actively assess the market: segmentation, dynamics, clinical trends, and regional regulatory landscape. Actively monitor industry trends to understand the competitive environment and anticipate market shifts and customer demands. Own the customer-driven process to define user workflows in different use settings. • Drive successful key relationships with key customers to ensure understanding of emerging trends and successful adoption of new products

• Own end-to-end GTM strategy for UR’s core products (accounts, cards, on/off-ramps, stablecoin flows, regional launches). • Translate product roadmaps into clear campaign narratives, goals, and execution plans. • Partner closely with Product, Growth, BD, and Ops to align on launch readiness, sequencing, and success metrics. • Build and maintain a forward-looking launch calendar to ensure cross-functional clarity. • Track launch performance (adoption, activation, usage, funnel conversion) and feed insights back into product and growth. • Create scalable GTM playbooks that support product lifecycle marketing as UR expands across regions and use cases.