Aliancers logo
Aliancers

Consultora de Selección de Talentos - Staffing - Outsourcing

Digital Instrumentation Analyst

Location

Argentina

Posted

85 days ago

Salary

0

Seniority

Senior

Bachelor DegreeSpanish

Job Description

Digital Instrumentation Analyst

Aliancers

• Support the setup, testing, and validation of digital tracking and market data sources that power marketing and business performance reporting • Ensure data from pixels, tags, and external feeds is collected accurately and consistently across web and app environments • Assist in implementing and testing tags using Google Tag Manager (GTM) or similar tools • Validate custom events, UTMs, and conversion pixels for advertising and analytics platforms (Google Ads, Meta, TikTok, etc.) • Troubleshoot basic issues using browser developer tools and tag debugging extensions • Run quality assurance (QA) checks to confirm data accuracy across web and app environments • Help reconcile data from external market sources (e.g., box office feeds, APIs) with internal performance datasets • Monitor dashboards for anomalies or missing data and flag issues to senior analysts or developers • Update and maintain documentation for tag setups, data sources, and validation steps in Confluence or shared wikis • Contribute to Power BI or Sigma dashboards by ensuring data sources are accurate and properly connected • Assist in preparing recurring performance reports and help explain data discrepancies when identified • Partner with Marketing, Product, and Data Platform teams to understand campaign tracking and data requirements • Participate in data QA reviews and measurement framework updates • Learn best practices for digital analytics implementation, attribution, and privacy-compliant tracking

Job Requirements

  • Basic experience with Google Tag Manager (GTM) or other tag management systems
  • Understanding of how digital advertising pixels and analytics tags (e.g., Google Ads, Meta, TikTok, Floodlight) collect data
  • Ability to test and validate that events, UTMs, and data layer variables are firing correctly across web and app environments
  • Familiarity with browser developer tools (Console, Network tab) and tag validation utilities such as Tag Assistant or GA Debugger
  • Strong attention to detail and comfort identifying data inconsistencies or missing events
  • Clear communicator who can document tag setups, QA steps, and findings in tools like Confluence or Scribe
  • Works well across marketing, data, and engineering teams; comfortable asking technical questions and following defined QA processes.

Benefits

  • Completamente remoto
  • Tiempo completo

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