• Have a proactive and organized approach to sales development, addressing day-to-day operating issues as well as providing strategic direction for the Natural Channel business • Key areas of focus will encompass leadership across a variety of fronts: account management, broker management, distributor management, planning and forecasting, data analysis and reporting, new product launch and in-store execution, and the ability to help drive significant distribution gains • Drive Gross Sales • Achieve volume targets by flawlessly executing against strategic priorities • Lead the broker and distributor team members to overdrive sales execution and results • Build an accurate forecast and ensure its implementation across UNFI and KeHE • Grow market share, have expert knowledge of category and competition • Proactively communicate and develop plans for sales/share/category/competition • Identify business opportunities and help close white space opportunities • Increase TDP growth and achieve optimal placement • Define and secure new business and TDP growth • Plan and manage all merchandising activities • Develop, foster, and maintain strong internal and customer/distributor relationships while ensuring proper communication of vital information • Regularly update and communicate progress to management • Develop and monitor business scorecards; define clear account penetration, sales, share, and highlight opportunities • Pull, analyze, and report weekly data and insights to the organization regarding Once Upon a Farm’s sales performance across each product category at both the retailer and distributor level • Closely monitor inventory through the UNFI Supplier Portal and KeHE Connect; provide forecast updates and recommendations to retailers and distributor partners as needed • Analyze retailer and distributor trends to identify key areas for focus and work with the broker team to execute

• Works closely and effectively with a wide array of teams as an overlay sales specialist, including marketing, local Territory Account Managers, Insides Sales Reps, other Specialists, and District Sales Managers • Assists District Sales Manager and Territory Account Managers with the development of customized territory plans yearly and quarterly • Regularly meets with customers both individually and as an Illumina team • Prepares and presents compelling technical seminars on Illumina Sequencing product lines and sequencing applications • Develops long-term customer relationships as a trusted consultant

• Your focus is on scheduling appointments by phone • You will initiate telephone contact with our B2C customers • The goal is to arrange appointments for consultations with our customer advisors • You will contact our customers in close cooperation with our customer advisors • You are flexible with your daily schedule • In these activities you will work closely with our Sales Managers and our Marketing team

• Identify and contact freelancers interested in Spain’s digital nomad residency program. • Utilize personal or professional networks to generate high-quality leads. • Communicate the benefits of Spain’s digital nomad residency, answering potential client questions. • Convert leads into paying customers by guiding them through the process. • Collaborate with our team to improve sales strategies and marketing efforts. • Provide feedback on customer needs and market trends.