• Build trust at scale by designing a content system that supports paid traffic, sales, and long-term brand equity • Lead the podcast to grow monthly downloads from approx 16,000 to 30,000+ • Define podcast positioning, content themes, guest strategy, and distribution • Ensure every episode and piece of content serves a clear strategic purpose • Turn organic social media into an authority engine focused on influence, engagement, and credibility, not vanity metrics • Create frameworks, contrarian perspectives, and point-of-view content that shapes the market • Own YouTube as a long-form authority platform with deep dives, breakdowns, and case studies • Align content with buyer objections, market sophistication, and sales conversations • Oversee TikTok and short-form platforms as top-of-funnel attention engines through rapid testing and iteration • Lead the strategy and execution of the founder’s personal brand, positioning them as a category leader • Protect the founder’s time through leverage, systems, and repeatable formats • Create systems to repurpose, amplify, and distribute content across all channels • Manage and develop the Marketing Coordinator, setting direction, standards, and execution rhythm

• Own the strategy, execution, and growth of our entire content ecosystem • Build trust at scale by designing a content system that supports paid traffic, sales, and long-term brand equity • Lead the podcast to grow monthly downloads from approx 16,000 to 30,000+ • Define podcast positioning, content themes, guest strategy, and distribution • Ensure every episode and piece of content serves a clear strategic purpose • Turn organic social media into an authority engine focused on influence, engagement, and credibility, not vanity metrics • Create frameworks, contrarian perspectives, and point-of-view content that shapes the market • Own YouTube as a long-form authority platform with deep dives, breakdowns, and case studies • Align content with buyer objections, market sophistication, and sales conversations • Oversee TikTok and short-form platforms as top-of-funnel attention engines through rapid testing and iteration • Lead the strategy and execution of the founder’s personal brand, positioning them as a category leader • Protect the founder’s time through leverage, systems, and repeatable formats • Create systems to repurpose, amplify, and distribute content across all channels • Manage and develop the Marketing Coordinator, setting direction, standards, and execution rhythm

• Own the strategy, execution, and growth of our entire content ecosystem • Build trust at scale by designing a content system that supports paid traffic, sales, and long-term brand equity • Lead the podcast to grow monthly downloads from approx 16,000 to 30,000+ • Define podcast positioning, content themes, guest strategy, and distribution • Ensure every episode and piece of content serves a clear strategic purpose • Turn organic social media into an authority engine focused on influence, engagement, and credibility, not vanity metrics • Create frameworks, contrarian perspectives, and point-of-view content that shapes the market • Own YouTube as a long-form authority platform with deep dives, breakdowns, and case studies • Align content with buyer objections, market sophistication, and sales conversations • Oversee TikTok and short-form platforms as top-of-funnel attention engines through rapid testing and iteration • Lead the strategy and execution of the founder’s personal brand, positioning them as a category leader • Protect the founder’s time through leverage, systems, and repeatable formats • Create systems to repurpose, amplify, and distribute content across all channels • Manage and develop the Marketing Coordinator, setting direction, standards, and execution rhythm

• Lead and mentor a team of Content Managers, Editors, and Writers to ensure quality, consistency, and efficiency. • Assign tasks and priorities according to business and SEO goals. • Provide ongoing feedback, performance reviews, and development opportunities. • Foster a culture of collaboration, accountability, and excellence. • Guarantee timely delivery according to the content roadmap. • Translate the Head of Content’s strategic vision into actionable content plans. • Oversee content production and ensure briefs, keyword targeting, and tone align with SEO and business goals. • Adapt content priorities based on audience insights and data performance. • Ensure key pages are optimized and aligned with ROI objectives. • Review and approve content before publication to ensure compliance with guidelines and factual accuracy. • Support the content team with constructive feedback and best practices. • Conduct periodic content audits to identify updates and improvements. • Collaborate with SEO, Product, and Business teams to align on growth and monetization objectives. • Coordinate with the Media team to support amplification and consistency of messaging. • Share insights and results regularly with internal stakeholders. • Track rankings, traffic, and engagement to assess performance. • Identify growth opportunities through data-driven analysis. • Report progress, challenges, and recommendations to the Head of Content.