• Own marketing and communication initiatives end to end. From raw input to final delivery. • Turn complex ideas, notes, or numbers into clear, founder-ready messages (LinkedIn, emails, decks, landing pages, internal docs). • Write and edit content on behalf of founders, preserving tone, intent, and brevity. • Support positioning, go-to-market initiatives, and curated events (e.g. founder dinners, partner or investor events). • Research startups, markets, events, or ecosystems and synthesize insights into actionable angles. • Manage timelines, follow-ups, and execution details without being chased. • Proactively spot gaps, risks, or misalignment and suggest concrete next steps. • Raise the bar continuously. If something feels mediocre, you’ll fix it. This is not a social media or content-calendar role. It sits at the intersection of marketing, sales, and client relations.

• Develop and own MiniPay’s end-to-end growth strategy across key LATAM markets (Brazil, Argentina, Mexico, Colombia), driving user acquisition, activation, retention, and conversion. • Design and execute localized go-to-market (GTM) plans, including pricing, positioning, and channel strategies for both the MiniPay app and related Mini Apps. • Track and analyze key performance metrics such as wallet activations, transaction volumes (P2P, C2B), CPI, and LTV to inform data-driven improvements and resource allocation. • Identify, negotiate, and manage high-impact partnerships critical to MiniPay’s growth and utility. • Build relationships with payment providers, exchanges, and fintechs to enable seamless, low-cost fiat on/off ramps (e.g., PIX in Brazil, mobile money, bank transfers). • Stay informed on the LATAM crypto and stablecoin regulatory environment, payment infrastructure, and compliance requirements.

• Develop and own MiniPay’s end-to-end growth strategy across key SEA markets (Indonesia, Philippines, Vietnam, Thailand), driving user acquisition, activation, retention, and conversion • Design and implement localized go-to-market (GTM) plans covering pricing, positioning, and channel strategies for the MiniPay app and related Mini Apps • Monitor and analyze key performance metrics such as wallet activations, transaction volumes (P2P, C2B), CPI, and LTV to guide optimization and resource allocation • Identify, negotiate, and manage strategic partnerships that drive MiniPay’s growth and local adoption • Build relationships with payment providers, exchanges, and fintechs to enable seamless, low-cost fiat on/off ramps, including integrations with popular e-wallets, mobile money, and local banks • Partner with bill payment platforms, merchants, and remittance services to expand real-world stablecoin utility • Lead co-marketing and promotional collaborations with local partners to enhance market visibility and user engagement • Maintain a strong understanding of the SEA cryptocurrency and stablecoin regulatory landscape, payment ecosystems, and compliance requirements • Serve as the voice of the SEA user - collect and analyze feedback to identify localization needs (language, currency, payment methods) and translate them into actionable product improvements • Continuously track competitors and market trends to identify opportunities for differentiation and sustained leadership in the stablecoin wallet space

• Execute high-leverage growth experiments: Use data to pinpoint bottlenecks and conversion leaks, then run rapid A/B tests and on-site experiments to multiply output without linear headcount growth. • Execute the website roadmap: Partner closely with our product engineer to turn hypotheses into shipped outcomes, balancing business-as-usual updates with exciting new builds. • Maintain marketing dashboards and attribution hygiene (GA4, HubSpot) to connect top-of-funnel activity to revenue outcomes and commercial growth. • Systematize what works: Prove successful growth levers through rigorous testing, then leverage AI and automation to turn them into repeatable, scalable workflows. • Drive marketing pipeline efficiency: Maintain campaign hygiene and lead-routing data within HubSpot, ensuring our marketing data is a source of truth for the entire team.