• Turn AI creators into emotionally compelling internet personalities that consistently drive engagement, shares, and growth • Lead creative direction across all AI influencer brands — identity, voice, narrative, and visual coherence • Maintain full creative and brand context across every IP — existing and in development • Run creative workshops with Brand Managers and production teams to elevate output, build shared standards, and drive creative energy • Refine and strengthen creator identity and narrative consistency across the full portfolio • Design and deploy repeatable content frameworks optimized for virality and engagement • Review creator performance daily — translating data into creative strategy and fast iteration • Motivate, challenge, and energize Brand Managers — setting the bar and holding it with clear communication and direct feedback • Drive the launch of new IPs from zero to traction with clear identity and narrative from day one

• The Associate Art Director supports the Sr. Art Directors / Creative Director in concepting and executing seasonal editorial imagery campaigns that push the A&F family of brands forward. • Collaborate with photography, styling, design, product, and strategy teams to develop and share the creative vision each season for the A&F brand. • Responsible for ideating and support creating original branded content, along with fostering the organization and cross-functional partnerships required to execute against the overall brand strategy. • Support the concepting and planning of A&F seasonal photoshoots by compiling imagery for mood boards, organizing and updating production details for internal presentations, model casting, and communicating with third party production companies/vendors on all aspects of shoot production. • Support Sr. AD/Creative Director on finalizing photography edits. • Collaborate clearly and effectively with the broader creative team, ensuring all seasonal visuals and content are synergized to tell focused brand stories and fulfill deliverables across all channels for the A&F brand. • Maintain current and future planning databases for casting, image, and location.

• Organiser régulièrement des entretiens individuels axés sur les performances, la croissance et le moral des équipes. • Définir des objectifs clairs en matière d'art, de performance de l'équipe et de qualité, alignés sur la stratégie du projet et du studio. • Définir des plans de développement de carrière dans le cadre du PDI de PCF et du système de performance. • Fournir des commentaires structurés sur les performances afin de soutenir le parcours avec un PDI (plan de développement individuel). • Diriger les cycles d'évaluation des performances et les discussions d'ajustement. • Rapports de coaching sur le leadership, la délégation et la prise de décision. • Identifier les lacunes en matière de compétences au sein de l'équipe et élaborer des plans de développement ciblés. • Soutenir le recrutement : définition des rôles, entretiens, évaluation des compétences et intégration des nouveaux employés. • Établir des plans de relève pour les postes clés afin de réduire les risques liés à la livraison. • Assister le directeur artistique technique dans la planification des réunions, le suivi des actions, la planification et les revues artistiques.

• Partner with senior marketing leadership to support comprehensive brand realignment, ensuring consistency and clarity across all communications and platforms. • Establish and reinforce clear brand guidelines and processes that emphasize usability and best practices across print, OOH, web, digital, social media, and other channels. • Act as a brand steward, maintaining alignment with company objectives and integrating brand strategy across business functions. • Audit and assess current brand assets, recommending and implementing improvements for integration and innovation. • Work hand in hand with the Senior Creative Director to lead the team in executing marketing campaigns, providing hands-on art direction, copy guidance, and conceptual leadership. • Champion a culture of ongoing learning by designing and implementing training programs, workshops, and regular feedback sessions to elevate creative skills. • Develop and facilitate a structured feedback culture focused on constant refinement, individual growth, and team excellence. • Identify team strengths and development opportunities, create tailored growth plans, and encourage knowledge sharing and professional development. • Build and maintain collaborative relationships with internal and external stakeholders. • Mentor and manage the creative team, fostering creativity, collaboration, and high performance.