• Identify and source partnership opportunities across existing and new verticals • Research partners, identify key players, and generate interest • Create a systematic, process-driven approach to partner outreach and relationship management • Spearhead the development of new business and product categories • Focus on tangible revenue goals and the creation of a sustainable pipeline for new business development opportunities • Forecast, measure, analyze, and report on partnership performance on a regular basis • Build a partner pipeline of new strategic business development opportunities • Lead the partner negotiations, product prioritization and collaborate with other departments on product adoption • Manage partnership deliverables including reporting, invoice approvals, and ad hoc needs • Partner to establish a new, exciting partnerships vertical at the company • Work with Product team to uncover new product driven opportunities • Prospect ongoing and growing list of partner targets • Coordinate between internal teams to prioritize partner opportunities that will lead to deal closure • Manage and prioritize various partner opportunities to ensure maximum impact • Model, negotiate and close active partner deals

• Prospecting & Lead Generation: Proactively identify and research potential partners within the entertainment, gaming, and sports industries for our suite of e-commerce solutions • Sales Process & Relationship Management: Secure and organize initial discovery calls and meetings, collaborating with Snow leaders to communicate Snow Commerce's value proposition • Internal Coordination & Collaboration: Serve as the internal project manager for new business opportunities, ensuring smooth handoffs and communication • Marketing & Brand Building: Partner with the marketing team to coordinate and execute targeted outreach strategies that attract and impress prospects

• Customer Expansion & Revenue Growth - Identify, qualify, and drive cross-selling and upselling opportunities within the existing customer base • Collaborative Selling - Work closely with Account Executives and Customer Success to plan and implement smart expansion strategies • Customer Understanding - Understand exactly how customers use the AI platform today, what challenges they face, and where additional AI agents, features, or modules would create real added value • Value-Based Storytelling - Explain new features, modules, and use cases clearly and convincingly – always with a focus on customer outcomes and measurable business impact • Pipeline Ownership (Expansion) - Build your own expansion pipeline and manage it end-to-end: from opportunity identification through deal support to closing • Feedback Loop to Product - Actively bring insights from customer conversations to the product and GTM team and help shape future features, use cases and positioning

• Identify, research, and engage potential referral partners across new and existing markets • Curate and maintain high-quality lead lists using tools such as Psychology Today, state licensing boards, conference directories, and internal data sources • Draft and send initial outreach emails, support introductory calls, and manage digital communications to introduce Lavender and assess interest • Coordinate and schedule introductory meetings for the Clinical Partnerships Advisor • Maintain accurate, up-to-date records in CRM systems or shared databases, tracking outreach activity, follow-ups, meeting outcomes, and next steps • Build and update summaries or dashboards to support visibility into partnership activity by market, partner type, or campaign • Monitor outreach workflows to ensure timely follow-ups and consistent, professional communication • Assist with data collection and reporting related to partnership initiatives and referral performance • Support partnership events, conferences, and webinars by coordinating logistics, materials, and communications