• Own your territory! Meet and achieve annual sales targets. • Provide expert product knowledge and support regarding luminaires, lighting applications, systems, and related controls. • Maximize sales through developing relationships with agencies, specifiers, designers, distributors, contractors, and developers. • Monitor and track major projects and takes action to increase product exposure and success. • Propose and attend trade shows, promotional events, and industry organization functions. • Actively manage and maintain CRM software in assigned territory, to ensure accurate forecasting. • Teach, coach, and mentor other team members for understanding market dynamics while maximizing sales.

• Manage Lumascape’s activities in an assigned region (North Central US). • Manage multiple accounts and implement promotional strategies to secure incremental revenue. • Direct business-to-business relationships and identify new market opportunities. • Provide support to the North America Sales Director regarding market conditions. • Maximize sales through developing relationships with agencies and specifiers. • Monitor and track major projects and increase product exposure and success. • Travel frequently across the territory to engage with agencies and influencers. • Propose and attend trade shows, promotional events, and industry functions. • Actively manage and maintain CRM software in assigned territory. • Teach, coach, and mentor other team members for understanding market dynamics.

• Support Flow in the Rollout of Press Brakes Conduct live demonstrations and presentations showcasing press brake capabilities. Provide product management assistance to ensure smooth integration into customer operations. Assist in developing and optimizing bending parameters and tooling configurations for various materials. Collaborate with engineering and production teams to refine press brake performance and process efficiency. Provide technical support to the sales team and customers, including troubleshooting and application guidance. Maintain strong relationships with vendors providing complementary equipment and tooling. Stay current with market trends and technological advancements in press brake systems. • Generate New Leads and Close Sale Opportunities: Use external databases and market intelligence tools to identify prospective press brake customers across North America. Analyze industry data and trends to target high-potential markets and applications. Qualify leads based on timing, budget, and decision-making readiness; categorize leads as A, B, or C. Collaborate with RBMs to manage and close qualified leads, ensuring ongoing customer engagement. Maintain accurate documentation of all leads and opportunities in the CRM system. Support marketing initiatives to convert generated leads into sales.

• Lead direct sales efforts for Flow’s laser product line within the Upper Midwest territory. • Work collaboratively with the RBM and RSRs to drive sales of laser products across the assigned territory. • Conduct live demonstrations and presentations that effectively communicate product value and performance. • Identify new business opportunities, generate leads, and manage relationships with key customers. • Manage the end-to-end sales process, from qualification to close, ensuring excellent customer experience. • Provide accurate sales forecasts and maintain account information in the CRM system. • Act as the regional expert for Flow’s laser systems, offering deep technical knowledge to customers and internal teams. • Assist in developing cutting parameters and application recommendations for diverse materials.