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Praytell Strategy, Inc. is a creative communications and public relations (PR) agency that is on a mission to innovate the businesses of “brands that matter and clients that get
Content Creator
Location
New York
Posted
150 days ago
Salary
$70K - $85K / year
Seniority
Mid Level
Job Description
Content Creator
Praytell
• Create high-performing, platform-native social content from start to finish, leveraging proficient design, mobile-native shooting, editing, and copywriting skills. • Convert trends, cultural signals, and platform shifts into authentic creative strategies, knowing when to engage, how to adapt formats intentionally, and why moments matter. • Keep up with the latest best practices on key platforms to strengthen the content, boost engagement, and get it noticed. • Work with creative, strategy, design, and other teams to develop concepts, refine ideas, and deliver work that meets brand and campaign objectives. • Experiment with new storytelling formats, visual styles, editing approaches, and creator-led techniques to continually evolve the craft and bring fresh thinking to the work • Explore and integrate AI tools into workflows to enhance ideation and streamline production. • Draw inspiration from creators, comment sections, niche communities, and internet subcultures to fuel inventive, culturally aware ideas. • Manage fast-paced, high-volume content projects and all associated assets, ensuring everything remains top-notch.
Job Requirements
- 2-4 years of experience creating social-first content and managing communities, ideally within a creative or social agency environment.
- You’re fluent in major social platforms and understand what types of content resonate with different audiences and why.
- You can concept, write, produce and edit short-form social media content
- You’re comfortable concepting, filming and editing short-form social video directly in-app on platforms like TikTok, Instagram and YouTube Shorts.
- You have a strong understanding of platform best practices, content performance signals and real-time social behaviors.
- You have a sharp eye for cultural relevance and understand how to translate trends into brand-right creative that feels native and current.
- You’ve worked cross-functionally to bring ideas to life and can communicate concepts clearly and collaboratively.
- You know when content should be scrappy, when it should be polished and how to make smart creative choices within fast-moving timelines.
- You’ve experimented with generative AI and understand how to use it as a creative accelerator.
Benefits
- Comprehensive health care (Medical, Dental, Vision)
- Employee Stock Ownership Plan (ESOP) with annual shares of Project Worldwide, our parent company
- Traditional and Roth 401(k) options with an annual employer contribution based on company performance
- Flexible Time Off (FTO), company holidays and mental health days
- Flexible work locations within the US - remote is a-ok! We also have physical hubs and offices in LA, SF, Austin, Chicago, Minneapolis and New York
- Flex Fridays, designed to keep Fridays meeting-free for focused work and to give you space to support your personal wellbeing while delivering great client service
- Employee Assistance Program (EAP) with mental health, family, career, legal and financial support
- Paid parental leave and fertility support
- Training and team-building programs
- Camp Praytell, our company offsite (eligibility based on start date)
- Employee Resource Groups (BEACON, Compañeros, elevAsian, Herizon and Prism)
- And more!
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