• Develop and execute content tailored to each platform (X, LinkedIn, etc.), ensuring a consistent yet platform-specific brand voice. • Create a variety of content types, including text, visuals, and videos, optimized for social media engagement. • Stay ahead of trends and leverage AI tools for content ideation, generation, and performance analysis. • Collaborate with cross-functional teams (Design, Marketing, Product) to align social content with broader campaigns and product launches. • Establish and grow Cohere's presence on new platforms, experimenting with innovative formats and strategies. • Monitor social media analytics to refine content approaches and enhance audience engagement.

• Create viral short-form video, text, and image content on a fast-paced team • Bring ideas that are native to the platforms we're on—X, LinkedIn, YouTube, Instagram, TikTok • Turn product features, company moments, and cultural trends into scroll-stopping content • Learn and apply social media marketing standards and strategies to develop exciting, engaging content • Collaborate with partners across marketing, design, product, engineering, and content studio to develop ideas and content • Monitor HeyGen's content and presence on existing channels, and scout new channels and trending content we should tap into • Work fast, iterate often, and maintain a high creative bar • Support coordination of other marketing projects as needed

• Write engaging educational content - video scripts, assessments and text lessons. • Turn curriculum documents into clear, practical course and lesson plans that help teachers and support student success. • Break down complex syllabus points using your Physical Ed + Health expertise to write content that’s easy to understand and tailored to students. • Keep your knowledge sharp by staying up to date with subject content and evidence-based teaching strategies. • Follow a detailed style guide to make sure content is consistent and right for our audience. • Juggle multiple projects, manage your time well and meet tight deadlines. • Work closely with Visual Content Designers, Subject Team Leads and others to deliver content that’s accurate, engaging and on-brand. • Share ideas and help improve the way we work through feedback, workshops and team discussions.

• Write engaging educational content - video scripts, assessments and text lessons. • Turn curriculum documents into clear, practical course and lesson plans that help teachers and support student success. • Break down complex syllabus points using your psychology expertise to write content that’s easy to understand and tailored to students. • Keep your knowledge sharp by staying up to date with subject content and evidence-based teaching strategies. • Follow a detailed style guide to make sure content is consistent and right for our audience. • Juggle multiple projects, manage your time well and meet tight deadlines. • Work closely with Visual Content Designers, Subject Team Leads and others to deliver content that’s accurate, engaging and on-brand. • Share ideas and help improve the way we work through feedback, workshops and team discussions.