Healthcare Marketing Copywriter - Contractor (On-Call/Project-Based) Atlanta, GA Remote or Hybrid Alloy is seeking experienced, strategic Contract Healthcare Marketing Copywriters to join our freelance creative bench. We are looking for seasoned pros who can jump into active projects and deliver high-impact copy for our diverse portfolio of healthcare and hospital system clients on an as-needed basis. This is a contract, remote position designed to support specialized client needs. The Role As a contract writer for Alloy, you aren’t just "filling in." You are a strategic partner responsible for: - Strategizing: Quickly grasping client objectives and contributing to strategic messaging. - Crafting: Developing the "big idea" and ensuring the creative hook aligns with healthcare and hospital industry nuances. - Writing: Executing flawless copy across digital (web, email, social), advertising (videos, print, digital), and long-form (brochures, annual reports, whitepapers, scripts). - Delivering: Providing polished, client-ready drafts that adhere to specific brand voices and strict MLR (Medical, Legal, Regulatory) guidelines. Candidate Profile: We are looking for contractors who function as an extension of our team—reliable, sharp, and deeply familiar with the healthcare and hospital system landscape. Qualifications: - Sector Experience: Proven track record writing for B2C and B2B healthcare brands (Hospitals and Healthcare Systems, Specialty Care and Service Lines, HealthTech, Pharma, or MedTech). - Strategic Breadth: Ability to pivot from high-level brand strategy to tactical, technical writing for HCP (Healthcare Provider) audiences and across various service lines and specialty care areas. - Agency Fluency: You understand the pace of agency life and can hit the ground running with minimal hand-holding. - Regulatory Savvy: Familiarity with the constraints of healthcare marketing and the ability to write creatively within those boundaries. - Reliability: You meet deadlines every time and are responsive during active project windows. Engagement Details: - Format: Project-based contract (1099). - Cadence: Work will be assigned on an as-needed basis. Once you are on our "bench," we will reach out with project scopes, timelines, and budgets based on your availability. - Location: Remote. - Collaboration: You will work closely with Alloy’s Creative Directors and Account Leads via Slack, Zoom, and project management tools. How to Join Our Bench: If your portfolio proves you can navigate the complexities of healthcare marketing with strategic precision and deep industry insight, we want to see your work. Note: Please include a link to your portfolio or 3–5 relevant healthcare writing samples (e.g., a mix of technical long-form and creative campaign work) with your application.

• Schedule content across major platforms, including Facebook, Pinterest, TikTok, Instagram, and YouTube. • Use scheduling tools to prepare and organize upcoming posts to support engagement and community-building efforts. • Maintain a consistent posting calendar and ensure timely, accurate delivery of scheduled content. • Write and edit short- and long-form content, including blog posts, email newsletters, and social media captions. • Repurpose content across platforms while maintaining clear messaging aligned with the brand voice and tailored to readers. • Use AI tools such as ChatGPT and Gemini to support content creation. • Apply basic SEO principles, including keyword usage, headers, and meta descriptions. • Update existing blog content according to current SEO best practices. • Conduct light keyword research and apply findings to ongoing SEO initiatives.

• Demonstrate high level of professional expertise and superior writing skills • Have awareness and familiarity with medical and scientific information that pertains to assigned brands • Bring strong referencing and annotating skills • Present to internal team, when applicable • Ensure that all work you deliver or oversee is strategic, thoughtful, accurate, and creatively compelling • Set priorities and know how to prioritize work appropriately • Become a brand expert on assigned brands but be able to flex to help those on other brands

• Writing website copy for small business websites across a variety of industries. • One order could be for a landscaper, then for a mechanic, then for a florist. • You will mostly be writing directly onto the CMS, therefore some technical knowledge may be required. • Basic training will be provided in the form of instructional documents and email support, where needed. • There will be no design required - you just write and edit the text in the web template.