Alloy

(REMOTE/ATL) About Alloy Alloy is an integrated marketing agency. We specialize in helping brands across the full funnel, from designing and developing digital solutions and brands that inspire, to creating complete communication offerings and performance marketing campaigns. Our cross-channel solutions help innovative brands engage with their buyers, shape public opinion, build lasting influence, create new categories, and accelerate growth and market share. Behind it all is a group of nerds, rebels and creatives. We’ve been called a Best Place to Work (10 times and counting, to be exact). And we’re growing this Uncommon Crew. About the Role The Associate Editorial Content Director serves as a primary editorial and content strategist, and an integral part of the Alloy PR team. In this role, the Associate Director collaborates on the strategic annual and quarterly planning and execution of the client’s PR strategy, with a focus on content strategy and creation. This includes planning and developing compelling content to support the client’s strategic marketing objectives and business goals, while mapping content to the client’s overarching narrative. Reporting to the VP of PR, the Associate Director is a strong collaborator, working closely with other members of the PR team, as well as client partners, project managers and other content creators, and other department strategists (e.g. SEO, paid, digital) to ensure the highest quality and effectiveness of content that is created. The ideal candidate brings extensive agency experience and a demonstrated ability to bridge a creative, storytelling approach with data-driven results. Beyond simply writing, you develop compelling content that drives search engine results, secures significant media coverage, and thrives within the landscape of Generative Engine Optimization (GEO). The Details - Thought Leadership: Lead the strategy, planning, and development of thought leadership content based on company narrative, goals, and market trends as the leader in the space. These could take a wide range of forms including, but not limited to media bylines, interviews, blogs, speaking abstracts, Q&As, etc. - Editorial Management & Content Strategy: Lead the content strategy for clients including identifying and collaborating with subject matter experts to develop personal narratives and swimlanes. This includes developing and implementing a content strategy that merges traditional marketing with compelling storytelling and in-depth analysis, utilizing journalistic techniques to engage readers. - Content Creation: Create a diverse range of content, including investigative industry trends and narrative-driven articles showcasing clients’ subject matter expertise, influence and differentiators. Apply journalistic principles across various content forms, maintaining accuracy, relevance, and engagement on all platforms. This includes cultivating relationships with industry experts and thought leaders to introduce unique insights and perspectives into content. - Collaboration: Work closely with other members of the PR team and client team to develop and implement a content roadmap that supports business objectives. This also includes collaboration with other external Alloy stakeholders, such as SEO/paid/digital, to explore and implement innovative ways to scale content production and distribution, incorporating AI and other technologies to drive efficiencies. - Passionate Curiosity: Demonstrates a passion to research, explore, and implement best practices for content development - such as AI, AEO, SEO, GEO, etc. - that will enable Alloy to deliver innovative work and help shape the future of content delivery. Required Qualifications - Ability to collaborate effectively with colleagues at all levels and manage projects that involve multiple stakeholders, steps, and assets. - Strategic thinker and problem-solver who can align content work with project and program goals. - Proven track record of high-quality content production and editing across multiple platforms under strict timelines, including the management of several concurrent projects. - Understanding of how Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) impact content development and the ability to ensure content is structured to be cited by LLMs (like Gemini, Perplexity, and ChatGPT). - Demonstrated ability to develop strong relationships and coordinate among various partners and constituencies, both internal and external, to establish and further collaborative initiatives. - Familiarity with and ability to leverage digital tools - such as Meltwater, SEMRush and Google Analytics - to assess market trends and content performance as a basis for planning. - Familiarity with team collaboration and project management tools like Slack and Microsoft Teams in a marketing agency. - Superb verbal and written communication skills, with excellent proofreading skills and attention to detail. - Proficiency in consistently applying institutional brand and established editorial style guidelines. - Minimum of 6-10 years of experience - Ideal candidate will have experience across various B2B technology industries including but not limited to healthcare/healthcare IT, cybersecurity, financial services/fintech and SaaS

Healthcare Marketing Copywriter - Contractor (On-Call/Project-Based) Atlanta, GA Remote or Hybrid Alloy is seeking experienced, strategic Contract Healthcare Marketing Copywriters to join our freelance creative bench. We are looking for seasoned pros who can jump into active projects and deliver high-impact copy for our diverse portfolio of healthcare and hospital system clients on an as-needed basis. This is a contract, remote position designed to support specialized client needs. The Role As a contract writer for Alloy, you aren’t just "filling in." You are a strategic partner responsible for: - Strategizing: Quickly grasping client objectives and contributing to strategic messaging. - Crafting: Developing the "big idea" and ensuring the creative hook aligns with healthcare and hospital industry nuances. - Writing: Executing flawless copy across digital (web, email, social), advertising (videos, print, digital), and long-form (brochures, annual reports, whitepapers, scripts). - Delivering: Providing polished, client-ready drafts that adhere to specific brand voices and strict MLR (Medical, Legal, Regulatory) guidelines. Candidate Profile: We are looking for contractors who function as an extension of our team—reliable, sharp, and deeply familiar with the healthcare and hospital system landscape. Qualifications: - Sector Experience: Proven track record writing for B2C and B2B healthcare brands (Hospitals and Healthcare Systems, Specialty Care and Service Lines, HealthTech, Pharma, or MedTech). - Strategic Breadth: Ability to pivot from high-level brand strategy to tactical, technical writing for HCP (Healthcare Provider) audiences and across various service lines and specialty care areas. - Agency Fluency: You understand the pace of agency life and can hit the ground running with minimal hand-holding. - Regulatory Savvy: Familiarity with the constraints of healthcare marketing and the ability to write creatively within those boundaries. - Reliability: You meet deadlines every time and are responsive during active project windows. Engagement Details: - Format: Project-based contract (1099). - Cadence: Work will be assigned on an as-needed basis. Once you are on our "bench," we will reach out with project scopes, timelines, and budgets based on your availability. - Location: Remote. - Collaboration: You will work closely with Alloy’s Creative Directors and Account Leads via Slack, Zoom, and project management tools. How to Join Our Bench: If your portfolio proves you can navigate the complexities of healthcare marketing with strategic precision and deep industry insight, we want to see your work. Note: Please include a link to your portfolio or 3–5 relevant healthcare writing samples (e.g., a mix of technical long-form and creative campaign work) with your application.

• Lead business development and account management for Custom Metal Fabrication division across Eastern United States • Use consultative sales approach to provide engineered solutions for high-temperature and corrosive industrial environments • Manage full sales lifecycle from interpreting mechanical drawings to negotiating contracts • Maintain and scale long-term relationships with Engineers, Project Managers, and Procurement Departments • Execute a strategic sales plan for the Eastern US territory

• Develop and execute strategic sales plans to achieve revenue goals and grow market share. • Actively manage and grow assigned accounts through regular customer visits and ongoing engagement. • Identify and develop new customer relationships within the assigned territory. • Generate RFQs by identifying customer needs and application requirements. • Negotiate pricing and close sales opportunities. • Recognize and communicate new products or application development opportunities to management. • Attend and represent Alloy Engineering at trade shows and industry events. • Build and maintain strong relationships with plant engineers, project managers, and procurement teams. • Understand both stated and unstated customer needs and position Alloy Engineering’s solutions accordingly. • Resolve customer issues and complaints in a timely and professional manner. • Maintain accurate customer activity, pipeline, and documentation within CRM tools. • Work closely with engineering, production, and sales support teams to align customer requirements with fabrication capabilities. • Read and interpret mechanical drawings and blueprints to support solution selling. • Stay informed on industry trends, market conditions, and competitor activity.

• Identify and capture market opportunities for custom-engineered metal fabrications within the Aerospace, Chemical Processing, and Automotive sectors • Maintain and scale long-term relationships with Engineers, Project Managers, and Procurement Departments • Translate complex customer requirements into RFQs; collaborate with internal engineering teams to ensure fabrication feasibility • Execute a strategic sales plan for the Eastern US territory, maintaining a high-activity pipeline in the CRM • Monitor industry trends in heat treating, primary metals, and general industrial manufacturing • Promote solutions involving Nickel, Hastelloy, Inconel, Incoloy, and Stainless Steel • Drive sales for ASME Heat Exchangers, Pressure Vessels, Furnace Muffles, and Industrial Fans/Blowers

• Develop and execute strategic sales plans to achieve revenue goals and grow market share. • Actively manage and grow assigned accounts through regular customer visits and ongoing engagement. • Identify and develop new customer relationships within the assigned territory. • Generate RFQs by identifying customer needs and application requirements. • Negotiate pricing and close sales opportunities. • Recognize and communicate new products or application development opportunities to management. • Attend and represent Alloy Engineering at trade shows and industry events. • Build and maintain strong relationships with plant engineers, project managers, and procurement teams. • Understand both stated and unstated customer needs and position Alloy Engineering’s solutions accordingly. • Resolve customer issues and complaints in a timely and professional manner. • Maintain accurate customer activity, pipeline, and documentation within CRM tools. • Work closely with engineering, production, and sales support teams to align customer requirements with fabrication capabilities. • Read and interpret mechanical drawings and blueprints to support solution selling. • Stay informed on industry trends, market conditions, and competitor activity.