• Develop strategies based on customer needs • Create and execute a multimedia content roadmap • Own and manage the CEO’s LinkedIn content independently • Produce content in various formats (blogs, videos, podcasts) • Collaborate with internal experts and external voices • Conduct performance analyses of content

• Source and reach out to creators (videographers, lawn transformation creators, UGC creators) • Vet creators based on content quality, audience fit, and brand alignment • Build a repeatable onboarding process (briefs, expectations, payment terms, timelines) • Target: build a roster of **8–10 recurring creators** • Act as the main point of contact for all creators • Maintain strong, consistent communication • Ensure creators feel valued and motivated • Negotiate rates and manage payments within budget • Secure proper **content usage rights upfront** • Write clear, actionable content briefs • Align creators with editors and creative teams • Ensure creators capture the right raw footage • Maintain a content calendar to ensure consistent output • Bring fresh, performance-driven content ideas weekly • Identify trends (short-form, transformations, before/after, etc.) • Analyze competitor and creator content • Propose and implement winning formats quickly • Align creator output with promotions, launches, and seasonal campaigns • Coordinate timing to ensure content is ready when needed • Identify high-performing creators for long-term partnerships • Begin structuring affiliate systems (tracking, tiers, incentives) • Lay the groundwork for scalable creator monetization • Maintain a tracker of all content produced • Monitor performance and identify winning content patterns • Build SOPs to enable scalability • Gradually build a creator-led content system • Enable creators to produce ready-to-post content • Manage the system rather than executing everything yourself

Role Description The Adobe Design Content Strategy (ADCS) team is looking for a Staff UX Content Strategist to join our team, supporting Frame.io. We use our expertise in language and communication to shape experiences across Adobe’s products and services. Our work ranges from content design and in-product UX writing to developing standards and guidelines for our design system, and more. Frame.io, an Adobe Company, is changing the future of how creative work gets done by helping over 1 million creative professionals seamlessly collaborate from all over the world. We have built a product that creatives recognize and love through constant innovation and incredible attention to detail. Important note: This is not a content marketing or advertising copywriting role. What you’ll do - Define and drive the content strategy vision for Frame.io’s product experience, from onboarding to advanced workflows. - Partner with product, engineering, research, and design leads to create cohesive, user-centered experiences. - Craft clear, purposeful, and on-brand in-product content that supports Frame.io. - Lead UX content strategy for major product initiatives, owning end-to-end content execution across surfaces and platforms. - Develop and scale content frameworks, voice and tone guidelines, and reusable patterns specific to Frame.io, ensuring they align with and complement Adobe’s broader design and content system, Spectrum. - Identify and lead high-impact opportunities to evolve product language, taxonomy, and information architecture. - Mentor designers and cross-functional teammates on best practices in UX writing, content design, and systems thinking. - Collaborate with the broader Adobe Design org to ensure consistency across Adobe Creative Cloud experiences. - Use research and data to validate content decisions and advocate for user needs and clarity. - Establish and lead content workflows and processes across the Frame.io design and product teams, ensuring a consistent, content-first approach that delivers high-quality, reliable outcomes. Qualifications - 7+ years of experience in content design, UX writing, or UX content strategy within a product design environment. - Mastery of content strategy and design practices, including expertise in naming and messaging. - A strong portfolio of work that showcases strategic thinking skills, high attention to craft, and a clear design point of view in your work. - Strong storytelling skills to communicate complex visions and influence stakeholders. - Ability to develop and test a range of content and design solutions across different styles and contexts. - A collaborative mindset and ability to work peer-to-peer with senior leaders across functions. - Passion for user advocacy and a commitment to elevating design quality and consistency. - Experience developing taxonomies and information architectures that support intuitive navigation, content discovery, and scalable design systems. - Experience with Figma and other collaborative design tools. Requirements - Experience working with digital/media asset management systems (nice to have). - Systems and standards development (nice to have). - Experience with Adobe Creative Cloud apps (nice to have). Benefits - Comprehensive benefits programs. Company Description Adobe Design creates tools that amplify the world’s ability to create and communicate. We’re a global team of designers, researchers, prototypers, content strategists, program managers, and more who work across Adobe’s three product lines: Creative Cloud, Document Cloud, and Experience Cloud. Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity, and personalized customer experiences.

• Support the development of communications and content for CIO Services initiatives supporting IT communications for employees, including intranet updates, blog posts, emails, and basic training materials. • Assist in creating clear, user-friendly content that simplifies technical concepts. • Help develop and update content such as slide decks, knowledge articles, FAQs, and quick reference guides. • Collaborate with team members to support content for onboarding and training. • Update and maintain content on intranet sites and learning hubs. • Review content for clarity, consistency, grammar, and tone. • Assist in gathering feedback and making content improvements.