• As B2B Sales Lead, you will be responsible for the strategic development of our most important retail partners. • Your focus will be on strengthening existing partnerships and systematically unlocking growth opportunities. • You will build trusting, long-term relationships. • You will identify new high-potential partners and selectively open up new segments. • You will independently conduct negotiations, annual reviews and commercial agreements based on clear KPIs and forecasts. • You will be responsible for structured acquisition and expansion strategies (warm & cold outreach). • You will continuously develop CRM and sales processes.

• Du unterstützt bei der Betreuung bestehender B2B-Partner - inklusive Kommunikation, Anfragen und Nachverfolgung. • Du recherchierst und qualifizierst potenzielle Neukunden und neue Segmente (z.B. Interior, Fitness, Education). • Du pflegst und aktualisierst unser CRM-System und sorgst für eine saubere Datenbasis und strukturierte Dokumentation. • Du bereitest Präsentationen, Angebote und Auswertungen für Partner-Gespräche vor. • Du unterstützt bei der Planung und Umsetzung von Kooperations- und Co-Marketing-Maßnahmen. • Du analysierst Abverkaufsdaten und leitest erste Handlungsempfehlungen ab. • Du unterstützt bei der Vorbereitung und Nachbereitung von Messen, insbesondere bei Lead-Erfassung, -Qualifizierung und -Nachverfolgung. • Du bringst eigene Ideen für neue Partnerschafte und Aktivierungen ein.

Role Description Are you passionate about the future of beef production and ready to combine your commercial drive with technical expertise? Join Genetics Australia and play a pivotal role in helping producers improve herd performance, profitability, and long-term sustainability. We are seeking a high-performing Regional Sales Consultant – Beef to drive growth across Queensland and Northern Australia, partnering with progressive producers and retailers to deliver cutting-edge genetics, reproduction solutions, and precision management services. This is more than a sales role – it’s an opportunity to become a trusted advisor to beef producers. You will be responsible for growing market share and delivering strong commercial outcomes, while working closely with customers to unlock herd improvement opportunities aligned to their business goals. With a strong focus on value creation, you will build deep relationships, influence adoption of new technologies, and position Genetics Australia as a partner of choice in the industry. Qualifications - Proven success in a sales role, ideally within the agricultural sector - Strong commercial acumen and experience achieving sales and margin targets - The ability to build credibility as a trusted advisor with customers - Excellent communication, influencing and negotiation skills - A proactive, resilient and outcomes-focused mindset - Experience with CRM systems and data-driven sales approaches Requirements - Background in Animal Science, Agriculture or a related field (desirable) - Knowledge of beef genetics, breeding or herd management (desirable) Benefits - Be part of a respected, innovation-led organisation in the agri sector - Work directly with producers to drive meaningful on-farm outcomes - Autonomy and flexibility in a remote, field-based role - Competitive remuneration with performance incentives - Opportunity to shape the future of beef production in Australia

• Lead a field-focused team dedicated to driving deep activation and usage across strategic national franchise networks. • Execute a repeatable field playbook to empower individual offices to thrive on the Xero platform. • Act as a hands-on sales coach, raise the bar on pipeline discipline and activity. • Remove friction and amplify successful strategies by partnering with internal success managers and cross-functional teams. • Develop and refine coverage models and playbooks for large, multi-location franchise networks. • Establish a high-rigor operating cadence including weekly 1:1s, call coaching, and pipeline reviews. • Drive adoption of key ecosystem solutions like Melio and Syft to ensure full value understanding of the Xero platform. • Collaborate with Marketing to design and launch activation sprints and office blitzes driving rapid product usage.