• Own the strategy, execution, and optimization of data-driven performance marketing campaigns, with accountability for ROI and CAC outcomes • Define and lead a structured experimentation roadmap, including A/B and multivariate testing, and apply learnings to inform broader demand strategy • Manage day-to-day performance marketing operations, including campaign setup, budget pacing, optimizations, and reporting. • Analyze full-funnel performance data to proactively influence decisions, identify scalable growth opportunities, and improve ROI and CAC. • Build and scale demand generation strategies with a strong focus on B2B customer acquisition. • Act as a strategic partner to Product Marketing, Content, Design, and Revenue teams to align performance programs with business priorities. • Develop and maintain dashboards and reports to monitor performance across platforms, delivering actionable insights to stakeholders. • Stay current on digital marketing best practices, platform updates, and emerging trends to maintain a competitive edge. • Set direction and evaluate performance of vendors and agencies, ensuring measurable business impact. • Implement audience segmentation and personalization strategies to maximize ad relevance and conversion rates. • Drive the creation of compelling ad copy, landing page experiences, and campaign creatives in collaboration with design and content teams. • Maintain rigorous QA processes to ensure campaign accuracy and high standards before launch. • Continuously monitor competitor activities and market dynamics to inform strategy adjustments.

• managing client projects end to end including audience research, competitive research, creative research, campaign creation, ongoing optimization and reporting • managing client communication directly to build strong relationships with them and being able to explain the rationale for your decisions and getting their approvals on plans • doing cross-platform ads analytics and decision making from it to keep growing each brand • learning from other team members and sharing your knowledge with them to create a high performance eco-system • delivering growth and ROI to clients as per each brand's goals • understanding what makes and conceptualizing high converting campaigns and landing pages basis customer behavior analysis • guiding clients on other channels of marketing that can improve their growth continuously learning and becoming a top 1% performance marketer (yes, legit this is a serious responsibility as a part of your job and we will help you get there).

• Inform tactical optimizations. You will monitor daily performance across Google, Meta, TikTok, and other platforms, informing budgets and bid adjustments to ensure we are pacing correctly against our efficiency targets. • Own the reporting cadence. You will be responsible for maintaining and upgrading our weekly performance trackers. You will analyze data in Looker and platform UIs to explain *why* performance trended up or down and how to react. • Interpret multi-touch attribution data. You will look beyond last-click measurement to understand the full path to conversion. You will analyze how upper-funnel impressions assist lower-funnel conversions to inform smarter budget allocation. • Drive creative performance analysis. You will go deep on asset performance; analyzing which video hooks, static images, or ad copy lines are performant. You will provide the feedback loop to our creative team to inform content iteration. • Ensure data and pixel integrity. You will conduct routine QA of our conversion tracking and audience lists, ensuring that signals (CAPI, Pixels, Tags) are passing correctly between our internal data structures and ad networks. • Support the testing roadmap. You will handle the tactical setup and monitoring of experiments (A/B tests, Lift Studies), ensuring they reach statistical significance before conclusions are drawn.

• Managing a team of 90+ individuals, with 6 direct reports • Working with Directors to determine the correct roles, responsibilities, and expertise needed to scale and grow paid search practice. Managing the recruitment, retention, and professional development of the department. • Leading paid search strategy with emphasis on holistic, full-funnel approach. Serve as agency lead for all search POV’s • Evolve and implement futuristic ad tech and generative and/or agentic AI solutions for workflow optimization, performance optimization, data analysis, and media strategy. • Providing growth mapping & goal setting, and performing annual formal performance reviews. A major focus will be on cultivating curiosity, building connections, acting with respect, delivering excellence, and celebrating success • Working directly with CEO, CRO, and SVP’s, and Client Services to spearhead agency new business and PR initiatives including Forrester interviews, conference attendance, content development for industry publications, audit/sales pitches, case studies, etc. • Driving paid search work for the team, including strategy development, tactical expertise, and measurement of search programs. • Identifying and determining paid search opportunities for all clients as they align with their digital marketing goals and strategies. • Accountable for the quality of all paid search plans/strategies/services delivered to clients as well as client satisfaction. • Acting as a central resource for information related to paid search and facilitating collaboration, knowledge sharing, and encouraging the groundswell for paid search across teams. • Acting as key liaison with department heads, executive leadership, and account teams, to ensure investment and strategy alignment. • Partnering with interdisciplinary teams, platform and technology partners, and agency leadership at large to develop and guide OKRs, cross-functional strategic initiatives, and special projects, holding relevant members accountable to any respective follow-through. • Partnering closely with internal stakeholders to capture and share learnings, providing thought leadership pertaining to emerging trends in search and developing the roadmap for future success.