Role Description Sora Union is looking for a Financial Services Brand Strategist to help shape brand and go-to-market clarity for firms operating in complex, credibility-driven categories such as asset management, wealth, fintech, banking, insurance, and adjacent financial services. This role is about translating business model complexity, market positioning, trust signals, audience expectations, and growth ambitions into a clear strategic direction that can guide messaging, design, and digital experience. The strategist is expected to operate with fluency in regulated or credibility-sensitive environments where differentiation must be sharp, but never careless. You'll be responsible for: - Lead discovery and strategic diagnosis for financial services clients - Analyze category dynamics, competitors, market perceptions, and audience expectations - Define or refine positioning, narrative, and differentiation - Develop messaging architectures that balance sophistication, credibility, and clarity - Shape website structure and content logic based on user intent and business priorities - Translate strategic insight into actionable guidance for design and digital teams - Contribute to client workshops, strategic presentations, and recommendation decks. Live presentations on a constant basis. Qualifications - A minimum of 6+ years of professional design experience. - Experience in brand strategy, positioning, messaging, or consulting for financial services, fintech, professional services, or complex B2B categories - Strong ability to work across strategy, narrative, and digital structure - Comfortable with ambiguity, but disciplined in turning ambiguity into systems - Can simplify complex businesses without flattening them - Understands credibility signals in conservative markets - Knows how to modernize without damaging trust - Can connect positioning to information architecture and website narrative flow - Produces strategic documents that are usable, not abstract - Strong presentation and workshop skills - B2 level English language proficiency or higher. Company Description Sora Union is a globally distributed professional services company that specializes in Design, Software Engineering, and QA. Our experienced talent comes from communities where there is displacement or risk of displacement due to conflict or climate change. We provide services to global companies and start-ups across various industries, including healthcare, financial services, technology, and education. Sora Union is committed to creating and fostering a diverse team. We encourage people from underrepresented backgrounds and all walks of life to apply. We are committed to providing reasonable accommodations to all applicants throughout the application process.

Role Description As our Brand Partnerships Manager, you’ll be steering performance, elevating standards and ensuring we deliver outstanding work every time. - Growing our partner network through smart, strategic recruitment - Nurturing and retaining our existing brand partners - Leading pitches, negotiating commercial deals, and managing contracts - Running multiple projects end‑to‑end with excellence and efficiency - Driving team performance, resourcing, and a culture of productivity and positivity - Championing TLC’s global strategy and shaping the product portfolio in your market - Spearheading brand partner recruitment and building strong, long‑lasting relationships - Securing high‑value commercial deals aligned with global and local strategy - Managing projects from inception to delivery, ensuring they run on time and to the highest standards - Leading, supporting, and developing the Brand Partnerships team - Optimising profitability through efficient cost management and innovative partnership solutions - Staying ahead of market and industry trends, identifying new opportunities for growth Qualifications - Project management experience - A proven track record in brand partnerships, commercial negotiation, and relationship management - Strong leadership skills and the ability to inspire and motivate a team - Exceptional communication, presentation, and influencing abilities - A strategic mindset with a passion for maximising value and spotting new opportunities - Highly organised with impeccable attention to detail - A natural team motivator with a positive, proactive attitude - Approachable, diplomatic, and great at building trust - Calm under pressure with excellent time‑management skills - Energetic, enthusiastic, and committed to excellence Benefits - Dynamic & collaborative team in a creative environment with exposure to global clients & colleagues - Weekly webinars to support your development through our People Academy - Annual TLC Wellness Week and programmes throughout the year - TLC Culture Club - including seasonal social events, tasty lunches & more - TLC Gives Back - volunteering opportunities, including off site visits and volunteering leave - TLC Rise - supporting and empowering women into leadership roles - 'Frankies' - Our very own awards ceremony where we walk down the TLC red carpet in our best outfits - TLC Owner's Club - Everyone that is part of the TLC experience contributes to our success, which is why we all own a piece of TLC as part of our share holder scheme

Title: Brand Marketing Assistant Location: Marlborough United States Full time Job Description: Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands. Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! Position: Brand Marketing Assistant Department: Marketing - Beauty & Wellness Work Location: Marlborough, MA, Hybrid (work 3 days onsite) Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations. What you will be doing: The Marketing Assistant will assist the Brand Manager/Marketing Director in marketing our US Wellness Brands (VICKS, PUR, Braun, and Honeywell) to consumers. The Marketing Assistant is responsible for helping to execute the brand strategy and plan to fuel growth for Braun (US) and PUR. The Marketing Assistant will work with a Brand Manager/Marketing Director to help manage the day-to-day marketing initiatives of the Brand to major retailers such as Walmart, Target, Amazon, Home Depot and more. You must have demonstrated leadership skills and a 'can-do' attitude as well as must be organized, detail-oriented with exceptional written and verbal communication skills, have very good follow-through, have strong analytical skills and be able to manage and prioritize multiple projects concurrently. - research, vendor management, digital marketing, analysis, reports, sales support, and more. Development, maintenance and proofing of packaging, owner's manuals, and product labels. Help to update packaging/artwork and associated documentation. - Market Analysis: Responsible for conducting analysis and insights using available data from our various POS data sources to monitor sales performance, market share, and competitive product offerings to gain/share knowledge of marketplace activities. Maintenance of coding items in Nielsen. Maintenance of competitive grids. - Digital And E-Comm: Work with the Center of Excellence marketing team to execute digital initiatives and optimize consumer marketing in e-commerce. Working collaboratively with shared leads in Wellness marketing on PR, Influencer, Social and Content and being involved with 3rd party agencies to ensure successful campaign execution. - Sales Planning: Work closely with cross-functional team to facilitate the selling process to retailers, including executing marketing materials (power point presentations, price lists, product comparisons, etc.) for major retailer calls, relevant market data, samples, and artwork. - Forecast: Work with the Director, Brand Manager, Demand Planning, and Sales to monitor sales and appropriately communicate trends and initiatives to ensure adequate supply. - Data Coordination: The Marketing Assistant will work with cross-functional teams to maintain product line information including product specifications, part numbers, descriptions, engineering change requests, etc. Skills needed to be successful in this role: - Strong analytical skills including competitive and product/brand/trends analysis - Ability to thrive in an agile team environment where creative problem solving is often required - Can-do attitude and strong collaboration skills to work effectively on a cross-functional team - Digital and e-commerce marketing skills including understanding of best-in-class digital tools including digital content development and experience planning - Understanding of costing/pricing financial analysis and P&Ls - Excellent communication and interpersonal skills - Independent champion of ideas, passion for understanding the consumer, ability to develop creative marketing solutions - Demonstrate accountability of assigned responsibility for follow through - Strong project and time management skills, able to manage and direct multiple projects simultaneously - Computer skills, must have solid working knowledge of Microsoft Office, including advanced Excel and PowerPoint skills Minimum Qualifications: - Bachelor's degree with a focus in business or marketing - 2+ years of consumer marketing experience ideally in brand marketing - E-commerce and/or digital marketing experience - Fluent in English (spoken and written) - Authorized to work in the United States on a full-time basis Preferred Qualifications: - MBA In Massachusetts, the standard base pay range for this role is $25 - $29 hourly. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees. Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance. Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you. #li-ke1 #LI-HYBRID * For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, and Glassdoor. Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources. Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June - many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity. At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide. The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.

Why we exist: More than 80% of Americans own a car and see it as a fundamental necessity, yet the experience of owning one is stuck in the 90s. Every part of the user journey (shopping for a car, insurance, repairs, etc) is complicated, fragmented, and time-consuming, and the costs are staggering. In 2025, the cost of owning a car was more than 20% of the average household income, after tax. At Jerry.ai, we are building the first app to manage it all and make car ownership accessible to all. Why we need you: Since we launched our app in 2019, we’ve reached 5M customers, raised over $240M in funding, scaled our annual revenue more than 70X, and became profitable in early 2024 – just 7 years into our operating history, in spite of challenging macro conditions and in a hyper-competitive $2T U.S. market. We did this with an exceptionally talented team of analytical thinkers who are brilliant at experimentation and growth optimization. But what we don’t have is someone who obsesses over every single word we put in front of our customers and how we make them feel. Car ownership is a stressful and emotionally charged topic for most people, and right now, our messaging is very transactional (e.g. click here, shop with us). We need you to change that. Your job will be to think about what our customers actually need (or want) to hear from us, and how to fundamentally change how we speak to and care for them. Whether you’re crafting in-app copy or email sequences, navigating a subreddit thread, or shaping how we talk about a new feature launch, you will be the definitive voice of Jerry. And you will help us earn our brand and cultivate an enduring community. We spent the last 9 years building a product that people like, now we need to give them a reason to trust us and a reason to stay. Why you will (or won’t) like working here: - Blank canvas: You won’t inherit a brand playbook. You will build it in partnership with our CEO, including defining our personality and voice across all organic surfaces. - Hands-on: This is a senior level role in scope and impact, but you will be an IC with no direct reports on day one. You will personally write the email campaigns, draft the in-app tooltips, and talk to drivers on Reddit. - Car ownership is not “sexy”: Insurance, maintenance, and safety are only topics people think about when they have a bill to pay, a flat tire to change, or when they get into an accident. Anyone can market something inherently exciting, but can you build enthusiasm and trust around a “dry” topic? What you’ll own: We need someone who knows how to talk about a brand in ways that make people feel something and take notice. - Phase 1: Your sole focus will be overhauling our existing customer communications, including our CRM, email, SMS, and in-app copy. You will take our messaging from functional and direct to value-additive and relationship-driven. You will work closely with our Product, Design, Growth, and Customer Insights team to understand how to build trust, engagement, and as a result, drive long-tail conversion. - Phase 2: As our brand and voice begins to take shape, you will start taking bigger creative swings to help us stand out online (e.g., pitching and running a campaign where we give away a $150K car to the best driver on our DriveShield platform), own the positioning and messaging for new products like GarageGuard, and build a team to manage organic GTM launches and our social media presence (like Reddit) with native channel expertise. Who you are: - A copywriting virtuoso: You know that every word matters. You can translate complex, dry, and even stressful topics (car insurance, loans, repairs) into copy that is engaging, human, and accessible. - A T-Shaped marketer: Your deep expertise is in copywriting, audience development and product positioning. Horizontally, you have a great sense of the social media landscape and community dynamics (like Reddit). - A first principles thinker: You avoid making assumptions. You know how to take qualitative data and user pain points and turn them into resonant, empathetic marketing copy. - Comfortable with discomfort: You’ve weathered fast-growing startups before and can confidently push back on highly analytical, data-first teams to champion the unmeasurable value of a great brand experience. Ideal experience: - 7+ years of experience in copywriting, audience development, or product marketing with a heavy focus on brand voice, activation, and retention. - Experience operating within a B2C growth-stage startup. - A strong portfolio demonstrating both your writing and creative chops. - Proven track record of native channel success (e.g. Reddit or another dominant social platform). - Bachelor's Degree. While we appreciate your interest and application, only applicants under consideration will be contacted. Jerry.ai is proud to be an Equal Employment Opportunity employer. We prohibit discrimination based on race, religion, color, national origin, sex, pregnancy, reproductive health decisions or related medical conditions, sexual orientation, gender identity, gender expression, age, veteran status, disability, genetic information, or other characteristics protected by applicable local, state or federal laws. Jerry.ai is committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at recruiting@jerry.ai The successful candidate’s starting pay will fall within the pay range listed on this job posting, determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Ranges are market-dependent and may be modified in the future. In addition to base salary, the compensation may include opportunities for equity grants. We offer a comprehensive benefits package to regular employees, including health, dental, and vision coverage, paid time off, paid parental leave, 401(K) plan with employer matching, and wellness benefits, among others. Equity opportunities may also be part of your total rewards package. Part-time, contract, or freelance roles may not be eligible for certain benefits. About Jerry.ai: Jerry.ai is America’s first and only super app to radically simplify car ownership. We are redefining how people manage owning a car, one of their most expensive and time-consuming assets. Backed by artificial intelligence and machine learning, Jerry.ai simplifies and automates owning and maintaining a car while providing personalized services for all car owners' needs. We spend every day innovating and improving our AI-powered app to provide the best possible experience for our customers. From car insurance and financing to maintenance and safety, Jerry.ai does it all. We are the #1 rated and most downloaded app in our category with a 4.7 star rating in the App Store. We have more than 5 million customers — and we’re just getting started. Jerry.ai was founded in 2017 by serial entrepreneurs and has raised more than $240 million in financing. Join our team and work with passionate, curious and egoless people who love solving real-world problems. Help us build a revolutionary product that’s disrupting a massive market.