Job Title: SEO Specialist Position Type: Full-Time, Remote Working Hours: U.S. client business hours (with flexibility for campaign deadlines, audits, and reporting cycles) About the Role: Our client is seeking an SEO Specialist to improve website visibility, organic search rankings, and inbound traffic. This role requires expertise in technical SEO, keyword research, content optimization, and analytics. The SEO Specialist ensures that websites are search engine-friendly, user-friendly, and consistently improving in authority and performance. Responsibilities: Keyword Research & Strategy: - Conduct in-depth keyword research using SEMrush, Ahrefs, or Google Keyword Planner. - Map keywords to user intent and buyer journey stages. - Build content strategies aligned with organic growth goals. On-Page Optimization: - Optimize metadata, headings, schema markup, and internal linking. - Ensure content is SEO-friendly while maintaining readability and brand tone. - Perform content gap analyses and provide recommendations for new pages or blog topics. Technical SEO: - Conduct site audits using Screaming Frog, Sitebulb, or SEMrush. - Identify and resolve crawl errors, indexation issues, duplicate content, and broken links. - Improve Core Web Vitals, page speed, and mobile performance. - Manage XML sitemaps, robots.txt, and canonicalization. Off-Page SEO & Link Building: - Develop ethical link-building strategies (guest posting, PR outreach, partnerships). - Monitor backlink profiles for toxic links and disavow when necessary. Analytics & Reporting: - Track keyword rankings, organic traffic, and conversion metrics via Google Analytics and Google Search Console. - Build dashboards in Data Studio, Looker, or Power BI. - Provide weekly/monthly reports with actionable insights for stakeholders. Collaboration: - Partner with content writers, developers, and marketing teams to execute SEO strategies. - Provide SEO input during website redesigns, migrations, and product launches. What Makes You a Perfect Fit: - Strong mix of technical and creative SEO skills. - Analytical mindset with ability to translate data into strategy. - Proactive problem solver who stays current with algorithm updates. - Comfortable collaborating with cross-functional teams (content, dev, marketing). Required Experience & Skills (Minimum): - 2+ years SEO experience. - Proficiency with SEO tools (SEMrush, Ahrefs, Screaming Frog, Google Analytics, Search Console). - Strong knowledge of on-page, off-page, and technical SEO. - Familiarity with CMS platforms (WordPress, Webflow, Shopify). Ideal Experience & Skills: - Experience improving rankings for competitive keywords. - Knowledge of structured data/schema and advanced technical audits. - Familiarity with international SEO and multi-language sites. - Exposure to SaaS, e-commerce, or high-growth content environments. What Does a Typical Day Look Like? An SEO Specialist’s day revolves around analyzing data, optimizing content, and improving technical site health.You will: - Review rankings and analytics dashboards to track performance trends. - Conduct keyword research for upcoming campaigns or new content. - Run a site audit and create a prioritized list of fixes for developers. - Optimize existing pages for improved rankings and conversions. - Coordinate with content writers to create SEO-optimized articles or landing pages. - Update reports and present findings to marketing or leadership teams. In essence: you are responsible for making sure websites are visible, authoritative, and continuously growing organic traffic. Key Metrics for Success (KPIs): - Growth in organic traffic and impressions. - Improved keyword rankings (top 3, page 1). - Increased organic conversion rates. - Reduced site errors and improved Core Web Vitals. - Positive ROI on SEO campaigns. Interview Process: - Initial Phone Screen - Video Interview with Pavago Recruiter - Practical Task (e.g., perform a site audit or draft an SEO strategy for a sample website) - Client Interview with Marketing Leadership - Offer & Background Verification

Role Description Zocdoc’s most important asset is our people. As an SEO Manager, you’ll play a meaningful role in making sure Patients can best discover Zocdoc via search engines. You will serve as the lead in-house expert in search engine optimization, driving strategy and execution to increase organic search visibility and traffic. You will report to the head of SEO and work closely with the product and engineering teams to identify projects that will grow Zocdoc’s search audience. This role is at the heart of Zocdoc’s growth engine and a key component in our mission to change the way people find and book care online. Responsibilities - Deeply motivated to grow online audiences through Search Engine Optimization - A complete nerd when it comes to the inner workings and mysteries of search engines and their algorithms - Autonomous, urgent, and creative. You genuinely love identifying SEO opportunities and driving at their success - A relentless innovator, constantly seeking new opportunities through content, UX and technical SEO optimization to grow your site - A results driver, in it to win at SEO - Collaborative - you enjoy working across different teams to reach a common goal - Serious about your work, but not about yourself. Let’s face it - the way things are going, you kind of need a sense of humor - Leading a continuous process to identify product, content, UX, and technical SEO projects to grow Zocdoc’s organic search audience - Conducting audits and research to pinpoint growth opportunities - Developing and proposing data-driven recommendations for SEO tests and changes, complete with thorough analysis and rationale - Collaborating with product, design, and engineering teams to execute growth strategies, including crafting user stories and supporting acceptance testing - Assisting the Director of SEO in constructing a compelling business case for the SEO roadmap and strategic initiatives - Continuously monitoring and analyzing health and performance metrics, and responding promptly to any emergent issues - Staying up to date on industry trends; integrating advanced SEO techniques and tools into the company - Providing ongoing knowledge sharing within the company to elevate the SEO acumen of the organization Qualifications - An unrelenting desire to build more equitable, inclusive and diverse workplaces. You view this role as an opportunity to create positive change - 5-8 years of experience in SEO, with at least 3 years of experience working directly with product teams within large marketplace or eCommerce businesses - A proven track record of championing and executing on growth strategies - Expert-level understanding of current SEO tools and all aspects of technical SEO - Excellent analytical, organizational, and project management skills - Strong communication and collaboration skills, capable of working effectively with cross-functional teams - Humility. You believe in treating all people with dignity and respect, regardless of title or tenure Benefits - Retirement Benefits - Childcare & Parental Leave Benefits - Health Insurance - Wellness Benefits - Office Perks - Paid Time Off and Vacation Incentives - Other Benefits Company Description Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish. Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.

Role Description We seek a passionate, quick-thinking Senior SEO Manager to drive our vision forward. With our finger on the pulse of the industry, we’re propelling growth and innovation. Ready to make your mark in the dynamic world of iGaming? Let’s shape the future together at Raketech! We’re looking for a Senior SEO Manager to own and scale SEO strategy across all areas — technical, on-page, and off-page. This is a hands-on and strategic role where you’ll set direction, execute high-impact projects, and mentor junior SEOs. You’ll collaborate closely with product, engineering, content, and design to ensure SEO is always at the highest quality. This is a high-impact role with ownership of a critical growth channel. As a Senior SEO Manager, you are expected to: - Lead SEO strategy: - Define and deliver a clear roadmap aligned with business goals. - Mentor junior SEOs and represent SEO across teams. - Own technical SEO: - Oversee audits, migrations, crawl/indexation, Core Web Vitals, structured data, and international SEO. - Drive content visibility: - Shape keyword strategy, enforce SEO best practices, and partner with content teams to scale optimised content. - Build authority: - Oversee and execute high-quality link acquisition and digital PR strategies. - Reporting: - Track KPIs and report performance with actionable insights. - Keep up with advancements in SEO: - Stay ahead of industry changes. Success in this role means: - Driving the SEO roadmap – delivering a clear, prioritized strategy aligned with business goals. - Boosting performance – achieving measurable improvements in technical health (Core Web Vitals, crawl/indexation), content visibility, and traffic from high-value keywords. - Building capability & authority – growing sustainable off-page authority and developing junior SEOs into confident, independent contributors. Qualifications - 5+ years of proven hands-on SEO experience across technical, on-page, and off-page areas. - Strong track record in end-to-end SEO project management, including large-scale site migrations. - Deep technical expertise: crawl management, schema, and international SEO. - Demonstrated success in driving measurable organic growth in traffic and revenue. - Strong leadership skills: ability to mentor, review, and elevate junior team members. - Proficiency in leading SEO tools such as GSC, GA4, Screaming Frog, Ahrefs, SEMrush, etc. - Excellent communicator, capable of translating complex SEO concepts for technical and non-technical audiences. Requirements - Experience in iGaming SEO (Nice to Have). - Swedish or other Nordic languages proficiency is preferred (Nice to Have). - Familiarity with analytics/BI tools (Looker Studio, BigQuery) (Nice to Have). - Experience in digital PR or managing external agencies/partners (Nice to Have).

• Execute SEO across assigned accounts with full command of the fundamentals: technical audits, on-page optimization, local SEO, content strategy, link building, site architecture, Core Web Vitals, schema markup, crawl management, and indexation. • Lead and execute AEO strategy on assigned accounts, optimizing for AI Overviews, LLM citation, and generative engine visibility alongside traditional rankings. • Build and deploy AI workflows that handle the repeatable SEO work at scale with high quality. • Apply your SEO expertise to guide, validate, and improve AI-generated outputs. • Collaborate with teammates to learn, improve, and expand our systems and workflows. • Consult on strategy, performance, and recommendations with clarity and confidence, grounded in a genuine understanding of each client's goals and business. • Monitor performance of AI agents, refine outputs, and expand capabilities.