• You develop and implement sustainable Paid Social strategies and campaigns on Meta, Google and, ideally, also on TikTok and LinkedIn. • You are responsible for at least a six-figure monthly marketing budget and make decisions independently. • As a reinforcement of our team, you help plan and execute all performance marketing activities, as well as increase revenue and acquire customers for our clients. • You develop concepts and create creative briefings for our Brand & Design team and for content creators. • You advise our clients, provide strategic guidance and support their long-term growth. • These tasks are part of your daily business: you independently manage quality assurance and monitoring processes and derive the right recommendations for action. • You proactively contribute new approaches and ideas to further grow existing channels and clients and to open up new channels.

Role Description This is a hands-on executional role focused exclusively on advertising to directly drive revenue and profit (as opposed to reach and awareness objectives). You’ll work in the Performance Media Team, playing a key role in driving measurable commercial outcomes primarily through paid social advertising on platforms such as Meta and Pinterest. You’ll also run some activity on display platforms such as DV360 and Quantcast. - Support the implementation, optimisation, and reporting of paid social and display campaigns across Meta, Pinterest, and DSP platforms. - Create campaigns and manage day-to-day execution and optimisation with a focus on direct-response objectives such as ROAS and revenue. - Monitor campaign performance and proactively flag issues or identify areas for improvement. - Collaborate with the creative and supplier teams to ensure timely delivery of assets. - Assist in preparing post-campaign analysis, highlighting actionable insights for internal stakeholders. - Help develop data-led campaign proposals and performance-focused media plans in response to briefs. - Keep abreast of trends and innovations in display and paid social, helping drive continuous testing and optimisation. - Contribute to budget tracking, campaign pacing, and support with general administrative tasks. - Support the Display and Social Leads with the strategic plan and implement a testing roadmap. Qualifications - 2 years’ experience in a hands-on paid social role. - Proven experience using platforms such as Meta Ads Manager, Pinterest Ads, and ideally DSP tools too. - Strong analytical mindset – confident working with Excel or other data tools to evaluate campaign performance. - Meticulous attention to detail with excellent organisational and time-management skills. - Proactive, self-motivated, and eager to contribute to deliver the best experience for our customers. - Effective communicator and strong team player with a commercial mindset. Benefits - Award-winning pension scheme. - Bonus. - ShareSave options. - 6.6 weeks holiday. - Payroll giving. - Employee Assistance Programme. - Shopping discounts. - Colleague wellbeing benefits…and much more. Equality and Inclusion We want to ensure that all employees, future employees, and applicants to all Kingfisher companies are treated equally regardless of age, gender, marital or civil partnership status, colour, ethnic or national origin, culture, religious belief, philosophical belief, political opinion, disability, gender identity, gender expression, or sexual orientation. If you require any additional support or adjustments to help you make an application, please contact us at: ssorecruitment@b-and-q.co.uk or recruitment@b-and-q.co.uk.

• You have strong expertise in performance marketing and know how to optimize Google Ads and Meta Ads to deliver results. • Develop performance strategies and campaign structures for Google Ads and Meta Ads, ideally also for TikTok and LinkedIn. • Create, optimize and manage ongoing campaigns. • Analyze performance and derive concrete optimization measures. • Technical setup of tracking (pixels, conversions, events, Google Tag Manager, UTM parameters). • Keyword research, audience analysis and funnel optimization. • Create reports and provide clear, actionable recommendations.

Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As a Senior Specialist, TV, Video, Audio & Display (TVAD), you will launch and improve TV, video, audio, and display campaigns to grow new customers and revenue - while keeping efficiency on track. You’ll follow clear Tinuiti Way practices, turn performance and media learnings into next actions, and pilot small, safe innovations before wider rollout. You’ll partner closely with Client Leadership, Analytics/Econometrics, Creative, and channel teams (Search, Social, Commerce/Retail Media) in your Pod, communicate clearly with clients, and document what works so the team can reuse it. We align scope and expectations to our job architecture for consistency and transparent progression. Key responsibilities Client‑Centric - Prepare accurate, on‑time updates and contribute to QBR inputs; explain results and next steps in plain language tied to goals (reach, CAC/CPx, revenue/LTV). - Identify and recommend changes (budget, pacing, frequency cap adjustments, network mix) within guardrails, noting potential; trade‑offs. The Tinuiti Way - Apply solid TVAD craft aligned with the Tinuiti Way (audience/data sources, inventory quality, frequency/overlap control, attention/quality) with growing multi‑channel awareness - Document simple “how‑to” guides others can reuse. Product‑Led - Run small, safe pilots and monitor results before scaling. - Use team‑shared Bliss Point signals (Always‑On Incrementality, Brand/Creative/Customer Insights) to guide day‑to‑day optimizations; log issues and feedback for Product/Analytics partners. Data & Measurement‑Driven - Monitor performance daily/weekly; build accurate recurring reports; run basic A/Bs (or simple holdouts when feasible) with predefined success criteria and read cadence; keep budgets and pacing healthy. - Explain and advocate for Tinuiti's measurement and attribution framework to both internal and external stakeholders. - Support data/ops quality with checklists Owner Mindset - Manage a clear work queue; deliver on time - Reduce rework and non‑converting spend (e.g., unmanaged frequency, low‑quality/IVT inventory, overlapping buys, tagging gaps) Ways of working and values - Greatness attracts Greatness: Seek feedback, hone craft, and embrace new tools and AI. - Clients grow, we grow: Focus on outcomes, evidence, and simple explanations. - Culture of ownership: Move fast, cut waste, and own results end‑to‑end. Professional & Technical Qualifications - 3–5+ years running TV/video/audio/display with hands‑on builds, launches, pacing, and optimizations; or 3–5+ years in analytical roles (finance/consulting) with strong media analytics exposure. - Comfortable with GA4 and platform analytics; can turn data into clear next steps and simple forecasts; SQL a plus. - Familiar with testing basics (A/B, incrementality/lift at a high level) and statistical significance. - Strong communication: clear writing and presenting; effective partner to broader team and confident on weekly client calls with limited oversight. KPIs - Growth: Contribute to qualified reach/new‑household acquisition and revenue/LTV from TVAD. - Quality: Improve attention/viewability and brand safety; reduce unmanaged frequency and overlap. - Innovation: Deliver small, safe TVAD innovations (audience/data, inventory quality, format/creative, frequency/quality) and record decisions and learnings. - Product/AI adoption: Pilot and adopt optimization features and Bliss Point‑guided moves with proven incremental impact. - Efficiency (guardrail): Maintain or improve CAC/ROAS/CPx while growing profitable volume. The hiring salary range for this role is $70,000 - $80,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq. FLSA Classification: Exempt We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Benefits: Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year. Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts Retirement: Match up to 4% of your contributions at 100% Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.