• Own PLG Strategy and Planning • Lead inputs into annual and quarterly planning, including target setting, scenario analysis, and operating tradeoffs. • Partner with senior PLG leadership to drive prioritization, investment decisions, and alignment across initiatives. • Drive Executive Decision Support and Communications • Own preparation for PLG executive reviews and retrospectives, including synthesis of insights, storyline development, and rigorous, executive-ready slide materials. • Translate complex analysis into clear, decision-oriented narratives that inform leadership direction and resource allocation. • Act as a thought partner to senior stakeholders, shaping both problem framing and solution direction. • Inform Product and GTM Strategy • Partner closely with Product to inform roadmap priorities based on growth insights, customer behavior, and activation patterns. • Work with Marketing and Sales to shape go-to-market strategy, campaign focus, and execution plans that support PLG objectives. • Lead Funnel Performance and Growth Diagnostics • Diagnose end-to-end performance across acquisition and activation funnels, identifying root causes and sizing opportunities for improvement. • Orchestrate Cross-Functional Execution • Drive progress across Product, Engineering, Marketing, and Sales by managing dependencies, sequencing, and timelines.

• You’ll support the podcast team, as well as the broader organization, with scheduling, coordination, communication, and operational execution that keeps our shows and teams moving quickly and effectively. • You’ll own internal and external scheduling for podcast recordings, managing availability, time zones, and guest logistics. • You’ll maintain accurate production timelines, coordinate recording schedules, track deadlines, and keep the broader podcast calendar organized so episodes move through the workflow smoothly and on time. • You’ll send timely, polished communication to podcast guests, partners, sponsors, and internal stakeholders across email, Slack, Telegram, and social platforms. • You’ll work closely with sales, customer success, design, and operations to ensure information and deliverables flow smoothly between the podcast team and other business functions. • You’ll help coordinate and execute in-person episode recordings at our headquarters in New York City. • You’ll support sponsor communication, track deliverables, and ensure all episode requirements and commitments are executed accurately and on schedule. • You’ll pull performance data, maintain dashboards and trackers, and organize reporting systems the team relies on. • You’ll serve as our office manager, keeping the NYC office organized, well-stocked and clean. • You’ll maintain accounts, access, and documentation for platforms like Megaphone, YouTube, Descript, Airtable, and social media tools used by the podcast team.

• Own the day-to-day operation of multiple TikTok Shops • Ensure all products are live, approved, compliant, and in good standing • Proactively monitor violations, warnings, suppression risks, and SPS-related health signals • Resolve listing and compliance issues quickly to protect account standing • Manage product listings including titles, descriptions, pricing, availability, and promotions • Own the setup and execution of discounts, flash sales, vouchers, bundles, and seasonal offers • Ensure promotional activity is compliant with TikTok Shop policies and does not negatively impact shop health • Implement merchandising best practices to support discoverability and conversion • Own **Shop Performance Score (SPS)** and all contributing metrics (fulfillment, cancellations, refunds, customer experience, compliance) • Build and maintain a **repeatable system** for monitoring, improving, and protecting SPS across shops • Identify root causes of SPS drops and implement corrective actions • Partner with fulfillment and customer support teams to resolve issues impacting SPS • Monitor inventory availability to prevent out-of-stock, oversell, or cancellation issues • Coordinate with internal teams and fulfillment partners to maintain accurate stock levels • Flag risks that could negatively impact cancellations, delivery SLAs, or SPS • Track KPIs including GMV, conversion rate, refunds, cancellations, delivery performance, and SPS • Analyze trends to identify operational, promotional, or listing-level optimization opportunities • A/B test **offers, pricing, bundles, and promotional mechanics** (not creative assets) • Produce regular reports with clear insights and recommendations • Conduct routine audits to ensure listings adhere to TikTok Shop policies and SPS standards • Stay current on TikTok Shop policy changes, enforcement trends, and best practices • Act as the internal expert on TikTok Shop compliance and SPS requirements • Work closely with creative, marketing, customer service, and fulfillment teams to ensure alignment • Ensure promotions are supported by inventory, fulfillment readiness, and operational execution • Train internal stakeholders on SPS drivers, promotion best practices, and operational standards

• Lead, manage, and develop a team of Revenue Operations professionals, including Sales Operations, RevOps Engineering, and Salesforce Administration • Lead and integrate Sales Operations, RevOps Engineering, and Salesforce Administration into a unified Revenue Operations function • Own and continuously improve the Quote-to-Cash (Q2C) process across Salesforce CPQ, NetSuite, HubSpot, Gong, Ramp, and related GTM tools • Serve as the subject matter expert for GTM systems and data infrastructure, ensuring scalability, automation, and data integrity • Publish dashboards and insights as the source of truth for GTM data, enabling executive, board, and departmental decision-making • Oversee Deal Desk policies including pricing, discounting, approvals, and compliance with contracting standards • Partner with Sales leadership to support forecasting accuracy, pipeline health, territory design, and compensation alignment • Establish and track KPIs across Q2C, sales operations, and GTM systems, identifying trends and addressing operational bottlenecks • Collaborate cross-functionally with Finance, Product, Customer Success, Marketing, and IT to ensure smooth data flow and aligned processes