• Відповідальність за ефективність Meta-напрямку. • Розробка та реалізація стратегій рекламних кампаній у Meta Ads (Facebook, Instagram). • Управління командою Meta-напрямку: координація роботи креативних маркетологів, дизайнерів. • Тестування, оптимізація та масштабування маркетингових кампаній на платформі Meta в рамках командних КРІ; • Аналітика результатів рекламних кампаній із застосуванням відповідних інструментів (Tableau, Amplitude тощо); • Постійний пошук нових підходів до залучення користувачів та проведення відповідних тестів; • Взаємодія з креативною командою, пропонування ідей для креативів і надання зворотнього зв’язку про ефективність рекламних матеріалів.

• Identify, qualify, nurture, and convert property owners into Corporate Stays management clients. • Manage incoming leads, conducting discovery calls, presenting services, negotiating agreements, and guiding new owners through onboarding. • Respond to inbound owner leads generated through websites, advertising campaigns, referrals, and partner networks. • Conduct discovery calls and understand owners' goals to present tailored management solutions. • Prepare and present revenue projections and investment recommendations. • Negotiate management agreements and close new partnerships. • Maintain accurate records and follow-ups within HubSpot CRM. • Prospect new owners through LinkedIn, referrals, and strategic partnerships. • Develop relationships with real estate brokers, developers, investors, and relocation professionals. • Attend virtual networking events and support expansion initiatives across Latin America. • Promote Casa Suarez furnishing packages and Corporate Stays bedding and towel packages to new property owners. • Coordinate with operations and onboarding teams to ensure a smooth transition for new clients.

• Own and run a demand generation engine that consistently drives qualified meetings with iGaming decision-makers (Head of CX / Player Support, COO, Head of Ops) • Drive delivery through a small execution team (freelancers/agency) • Launch and optimize Google Search campaigns (high-intent keywords) • Set weekly targets and run weekly optimization cycles • Participate in HR interviews to help select and onboard the right people/contractors for execution

• Define and lead the vision and roadmap for product-led growth at Storyblok, focused on user acquisition, activation, conversion, and expansion. • Partner with Product, Engineering, and Marketing to develop and optimize self-serve journeys that turn signups into active users and paying customers. • Build and iterate on in-product experiences, onboarding flows, free-to-paid conversion paths, and usage nudges that improve key activation and monetization metrics. • Drive cross-functional collaboration between Product, Data and Customer Success to ensure a cohesive user experience, drive retention and remove friction across the funnel. • Work closely with Product, Marketing, Sales and Customer Success to integrate product-led and sales-led growth motions, identifying and implementing a framework to structurally drive upgrades from PLG to SLG. • Scale a culture of experimentation and data-informed decision-making by leading rapid A/B testing and funnel optimization initiatives. • Collaborate with the Operations team to ensure that daily operations of our PLG revenue stream meet best-in-class business standards and that processes are compliant. • Own the self-serve funnel metrics and KPIs - analyze usage patterns, drop-offs, and triggers to improve conversion and retention. • Work with our Data and RevOps teams to ensure accurate tracking of key PLG metrics and segment-level reporting. • Provide input into PLG pricing to ensure that our offering remains competitive and complements our sales-led proposition. • Partner with Marketing to deliver timely, personalized campaigns and product comms that drive engagement and upsell. • Continuously assess market, user feedback, and behavioral data to uncover opportunities for growth and product enhancement. • Lead and mentor a small, high-impact growth squad with a test-and-learn mindset. • Serve as a thought leader for PLG across the company, educating and aligning cross-functional stakeholders on strategy, goals, and results. • Champion a customer-first culture, ensuring that PLG initiatives deliver value to users while driving business growth. • Collaborate closely with Sales and Customer Success to ensure strong handoffs between self-serve and sales-assisted motions.