• Customer service; • Prospecting new customers; • Multichannel sales with a focus on online customer service; • Ensure achievement of sales targets; • Work on customer retention and post-sale follow-up;

Job title: Sr Assoc Mgr Digital Merch Walmart & Club Job location: Bentonville, AR/Remote Summary The Associate Mgr. Digital Merch is responsible for creating/implementing/optimizing online product presentation to optimize Hershey's digital shelf and drive sales and consumer/shopper engagement. The role uses data analytics to improve product discoverability, managing product listings, coordinating with marketing teams, and developing strategies for e-commerce platforms, website and apps. The role requires a blend of analytical, technical and creative skills, and the ability to stay current with digital trends in CPG industry. Needs to know the consumer & shopper journey in an omnichannel world to inform how Hershey makes its portfolio of snacks available where, when and how the consumer wants it. Responsibilities - Product Presentation: Develop, execute and optimize Hershey product detail pages, including titles, description, images, and content, across digital channels like websites and mobile apps. The Digital Merch solutions needs to be aligned to our shopper marketing plans & brand/portfolio and customer strategies for assigned Retail Partners (Walmart and Club). Partner with Consumer Connections, leading the development of integrated campaign across in-store, digital and social platforms. - Data Analysis: Analyze performance metrics such as conversion rates, traffic, and user behavior to inform merchandising strategies and make data-drive commercial decisions. - User Experience: Improve product discoverability and site navigation through strategies like optimizing search logic and category structures. - Planning and collaboration: develop solid digital merch plans to build momentum and drive business results, collaborating with teams such as Shopper Marketing, Consumer Connections, Insights, etc. to conduct continuous optimization based on performance and evolving shopper trends. - Excellent team collaboration, influence, negotiation and interpersonal skills Creates linkages between internal/external, global/local, brand/portfolio, risk/opportunity to drive business results and long-term shopper loyalty in a omnichannel world. Qualifications Proficiency on digital merch solutions, retailer e-comm platforms, web analytics and content management. Strong ability to interpret data, track KPS, and use insights to drive business decisions. Knowledge of digital marketing trends and consumer/shopper behaviors. Familiarity with retailer strategies, shopper and priorities. Creative problem solving and strong marketing levers understanding. Experience working with Profitero and WMT Scintilla data. Experience & Education - Experience: 4+ year of work experience in Digital Merch, e-comm, Shopper Marketing or Omnichannel Marketing within the CPG Industry. - Education: Bachelor's Degree in Marketing, Business or related field. - Other Qualifications: Experience working with Retailer across WMT and Club channel preferred The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email. To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.

• The main purpose of the Account Manager is to manage their assigned clients and their stores by planning, briefing, monitoring, and executing marketing campaigns aimed at driving conversions and sales. • This includes managing, overseeing, and taking charge of the client-agency relationship for all the clients that have been assigned to you. • It also includes developing and executing marketing strategies, handling client communications, writing client reports, and communicating the client’s marketing needs to other team members. • You will be responsible for supplying the information your team needs to ensure that all marketing campaigns are written, designed, and executed as well as possible. • Your goal as an Account Manager is to assist your clients in meeting their revenue goals using the products and services of our company. • The Account Manager will report directly to the Head of Account Managers, the Account Managers’ Leads, and the Service Director while working collaboratively with other departments. • Mission statement:The primary mission of our Account Manager is to be in charge of maintaining a good relationship with your assigned clients while ensuring that our products and services are bringing results for our clients. • This will include coming up with innovative ideas for clients’ marketing campaigns, monitoring the performance of such marketing campaigns, and keeping an open channel of productive and fruitful communication with our clients. • You will also be responsible for leading teams consisting of professional Copywriters, Designers, and Account Managers’ Associates to ensure that your assigned clients’ marketing campaigns are executed smoothly. • This involves activities such as outlining the client's campaign calendar, briefing new campaigns, delegating creative work, and ultimately overseeing the timely delivery of marketing campaigns. • Effectively managing, overseeing, and ensuring that the marketing campaigns of your assigned clients are executed and performing well. • Building and maintaining a strong relationship with your assigned clients to ensure peak productivity, open communication, and establishing trust between our clients and Hustler Marketing. • Being in charge of the planning, development, and execution of marketing strategies (consisting of email campaigns, SMS campaigns, pop-ups, and flows) for your assigned clients (meaning that you’ll be managing about 40 unique marketing campaigns per month). • Ensuring that the needs and expectations of your assigned clients are managed and met. • Working to improve the results from email marketing for your assigned clients. • Collaborating with team members to respond to client requests promptly. • Working alongside a team of experienced marketing professionals productively and harmoniously to ensure that the highest quality marketing campaigns are delivered to our clients. • Continuously staying in contact with your assigned clients, including leading and attending regular meetings with your clients. • Collecting and analyzing data to understand the consumers’ demographics and trends to forward the clients' marketing agenda and drive better results, setting new goals weekly. • Regularly reporting on the performance of the email marketing campaigns for your assigned clients, including reporting on aspects like revenue from email marketing, best-performing campaigns, results from A/B testing, and the measures taken to improve and optimize client revenue. • Working with the Service Department to maintain high work standards and ensuring that the set targets for your assigned clients are met in terms of Key Performance Indicators (KPIs). • Keeping a tight grip on client churn (especially for your assigned clients), and implementing strategies to prevent clients from leaving the company, with the assistance of the Service Director. • Troubleshooting and assisting with any issues related to clients’ satisfaction and the performance of marketing campaigns as developed and executed by our team. • Being able to effectively and productively work with any type of client with minimal supervision. • Working on various tasks as part of the team of Account Managers. • Participating in the Account Managers’ group calls. • Participating in the training and skill-building sessions for Account Managers within the Service Department to improve their skills, performance, and overall expertise. • Acting as a liaison between clients and cross-functional teams to ensure the successful implementation of new services and products offered by Hustler Marketing. • Continuously working to identify new opportunities to expand services offered to clients through regular communication and relationship building. • Using data analysis techniques to create targeted campaigns for upselling our services to our client segments, and to present these service offers to clients in a compelling manner. • Continuously working to discover industry-wide best practices and standards and present your findings to the Account Managers’ Lead, the Head of Account Managers, and the Service Director. • Being available to assist with all internal service-related needs from other departments. • Directly reporting to the Account Managers’ Leads, the Head of Account Managers, and the Service Director (in that structural order).

• Effectively managing, overseeing, and ensuring that the marketing campaigns of your assigned clients are executed and performing well • Building and maintaining a strong relationship with your assigned clients to ensure peak productivity, open communication, and establishing trust between our clients and Hustler Marketing • Being in charge of the planning, development, and execution of marketing strategies (consisting of email campaigns, SMS campaigns, pop-ups, and flows) for your assigned clients (meaning that you’ll be managing about 40 unique marketing campaigns per month) • Ensuring that the needs and expectations of your assigned clients are managed and met • Working to improve the results from email marketing for your assigned clients • Collaborating with team members to respond to client requests promptly • Working alongside a team of experienced marketing professionals productively and harmoniously to ensure that the highest quality marketing campaigns are delivered to our clients • Continuously staying in contact with your assigned clients, including leading and attending regular meetings with your clients • Collecting and analyzing data to understand the consumers’ demographics and trends to forward the clients' marketing agenda and drive better results, setting new goals weekly • Regularly reporting on the performance of the email marketing campaigns for your assigned clients, including reporting on aspects like revenue from email marketing, best-performing campaigns, results from A/B testing, and the measures taken to improve and optimize client revenue • Working with the Service Department to maintain high work standards and ensuring that the set targets for your assigned clients are met in terms of Key Performance Indicators (KPIs) • Keeping a tight grip on client churn (especially for your assigned clients), and implementing strategies to prevent clients from leaving the company, with the assistance of the Service Director • Troubleshooting and assisting with any issues related to clients’ satisfaction and the performance of marketing campaigns as developed and executed by our team • Being able to effectively and productively work with any type of client with minimal supervision • Working on various tasks as part of the team of Account Managers • Participating in the Account Managers’ group calls • Participating in the training and skill-building sessions for Account Managers within the Service Department to improve their skills, performance, and overall expertise • Acting as a liaison between clients and cross-functional teams to ensure the successful implementation of new services and products offered by Hustler Marketing • Continuously working to identify new opportunities to expand services offered to clients through regular communication and relationship building • Using data analysis techniques to create targeted campaigns for upselling our services to our client segments, and to present these service offers to clients in a compelling manner • Continuously working to discover industry-wide best practices and standards and present your findings to the Account Managers’ Lead, the Head of Account Managers, and the Service Director • Being available to assist with all internal service-related needs from other departments • Directly reporting to the Account Managers’ Leads, the Head of Account Managers, and the Service Director (in that structural order)